Ad Tech: Page 34
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The dissolution of third-party cookies
Verizon Media rolls out ConnectID to replace third-party cookies
ConnectID has first-party data for more than 900 million consumers worldwide who use Verizon's various online properties such as Yahoo and AOL.
By Robert Williams • Dec. 2, 2020 -
Smartphone sales fell 5.7% in Q3, an improvement from Q2's 20% plunge
Pandemic-related uncertainties led many consumers to curtail nonessential spending, while delays in upgrades to 5G also dampened sales, Gartner found.
By Robert Williams • Dec. 1, 2020 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Taylor McKnight/Marketing Dive
Facebook buys omnichannel customer service startup Kustomer for reported $1B
Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.
By Robert Williams • Dec. 1, 2020 -
"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
OpinionThe rise of retail media networks calls for standardization
For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley.
By Aaron Kechley • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.
By Robert Williams • Nov. 30, 2020 -
Courtesy of PepsiCo
PepsiCo's in-house technology informs radical shift to digital
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.
By Peter Adams • Nov. 30, 2020 -
Instagram adds FAQ feature in chats for businesses, creators
The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.
By Robert Williams • Nov. 25, 2020 -
Mobile Marketer merges with Marketing Dive
Starting the week of Dec. 7, subscribers will receive the same timely coverage of the latest developments in mobile via the new Marketing Dive: Mobile weekly newsletter.
By Chantal Tode • Nov. 24, 2020 -
Snapchat distributes $1M a day to video creators of new TikTok clone
The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.
By Robert Williams • Nov. 24, 2020 -
Molson Coors taps LiveRamp, Amobe for cookieless audience tracking
A new marketing analytics solution aims to help replace cookies that are gradually phasing out amid growing consumer concerns around data privacy.
By Robert Williams • Nov. 24, 2020 -
Courtesy of Verizon
HBO teams with Verizon on AR ads for 'His Dark Materials'
Both companies have been putting a big focus on AR of late as research underscores the tech's potential in the entertainment category.
By Robert Williams • Nov. 24, 2020 -
Courtesy of Twitch
Jersey Mike's tests Twitch's interactive multiplayer ads
The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.
By Robert Williams • Nov. 23, 2020 -
Courtesy of Firefly
Hulu uses OOH holograms to bring 'Animaniacs' reboot to life
For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.
By Aaron Baar • Nov. 23, 2020 -
Retrieved from Snap on November 20, 2020
Snapchat expands ad toolkit for app marketers
An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.
By Robert Williams • Nov. 20, 2020 -
Pandemic spurs business for 70% of mobile marketers, study finds
Three quarters of marketers said their users were highly engaged, as app downloads in gaming, shopping and finance reached all-time highs.
By Robert Williams • Nov. 19, 2020 -
Retrieved from Apple on April 20, 2017
Apple cuts App Store fees in half to help small businesses
The news arrives a month after a congressional report on antitrust claimed that Apple stifles competition, and specifically mentioned App Store fees.
By Robert Williams • Nov. 19, 2020 -
Verizon released a video as part of its campaign with Snapchat, featuring Black Pumas singer Eric Burton. The image was retrieved from its video on Nov. 19, 2020.
Verizon touts 5G with geotargeted AR concert on Snapchat
The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.
By Robert Williams • Nov. 19, 2020 -
Google revamps Google Pay, adds 3 new partner banks
Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.
By Anna Hrushka • Nov. 19, 2020 -
YouTube touts audio ad results in shot across Spotify's bow
Among brands that tested the platform's first push into radio-like ads, 75% experienced an increase in awareness.
By Robert Williams • Nov. 18, 2020 -
57% of US consumers would forego marketing personalization to protect their data
Findings from The Conference Board show marketers walk a fine privacy line, as 20% of global consumers have ditched a brand over its data practices.
By Peter Adams • Nov. 17, 2020 -
Apple's mobile identifiers targeted in European privacy complaints
The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.
By Robert Williams • Nov. 17, 2020 -
Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform
The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.
By Robert Williams • Nov. 17, 2020 -
Courtesy of Facebook
Instagram, Messenger copy Snapchat with new vanish mode
In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.
By Robert Williams • Nov. 13, 2020 -
Courtesy of McDonald's
McDonald's new loyalty program will optimize digital, drive-thru opportunity
The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year.
By Emma Liem Beckett • Nov. 11, 2020
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