Ad Tech: Page 34
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GoPuff raises $380M for expansion, names C-suite execs
Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.
By Robert Williams • Oct. 12, 2020 -
YouTube expands shopping tools with video creators before holidays
A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.
By Robert Williams • Oct. 12, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Retrieved from Snap on October 09, 2020
Snapchat turns London street into AR playground with Local Lenses
City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.
By Robert Williams • Oct. 9, 2020 -
5G phone sales nearly quintuple market share in US
Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.
By Robert Williams • Oct. 9, 2020 -
Courtesy of PepsiCo
PepsiCo speeds up shift toward streaming, digital as holidays loom
With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.
By Peter Adams • Oct. 9, 2020 -
Permission granted by Uber Eats
Uber Eats revamp looks to improve restaurant discoverability
New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.
By Julie Littman • Oct. 8, 2020 -
Courtesy of Honda
How Honda and Nestlé make authentic connections through esports
Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.
By Chris Kelly • Oct. 8, 2020 -
Courtesy of Nextdoor
Nextdoor teams with Uberall to boost local businesses' visibility
Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.
By Robert Williams • Oct. 7, 2020 -
How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth
As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.
By Chris Kelly • Oct. 7, 2020 -
Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant
Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.
By Robert Williams • Oct. 7, 2020 -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Retrieved from Kimberly-Clark on October 06, 2020
How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden
The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon.
By Peter Adams • Oct. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Amazon Alexa blog on October 01, 2020
Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home
With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Mars Wrigley
Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars
Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.
By Aaron Baar • Oct. 2, 2020 -
Google offers $1B in licensing payments for news in olive branch to publishers
Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.
By Robert Williams • Oct. 2, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Walmart
Walmart to revamp 1K stores with mobile app in mind
Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.
By Ben Unglesbee • Oct. 1, 2020 -
Courtesy of Home Depot
Home Depot's loyalty update gets mobile-first treatment
New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.
By Robert Williams • Oct. 1, 2020 -
Lillianna Byington/Marketing Dive
The dissolution of third-party cookiesMondelez lays out marketing strategy for a post-cookie future
During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing.
By Peter Adams • Oct. 1, 2020 -
Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising
As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.
By Robert Williams • Sept. 30, 2020 -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020
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