Ad Tech: Page 33
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Forrester: AI, automation will shrink ad agencies in 2021
Agencies could look different in the future, boasting more entrepreneurialism and creative support not just for CMOs but the broader c-suite as well.
By Robert Williams • Oct. 28, 2020 -
Courtesy of Chowbotics
Chowbotics adds contactless ordering feature to salad-making robot
Customers can scan a QR code on the "Sally" machine with their smartphone to select their choices and activate salad preparation.
By Sam Silverstein • Oct. 27, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Courtesy of LG Electronics USA
LG TV launches Shop Time app featuring QVC, HSN
The new app lets the retailers connect with LG's audience and explore the concept of purchasing through livestreams on smart TVs.
By Tatiana Walk-Morris • Oct. 27, 2020 -
Courtesy of Restaurant Brands International
Burger King parent to modernize 10K drive-thrus by 2022
Restaurant Brands International will add more than 40,000 digital screens to Burger King and Tim Hortons, providing predictive tech, contactless payment and loyalty program integration.
By Julie Littman • Oct. 27, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on October 26, 2020
Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability
The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos.
By Peter Adams • Oct. 26, 2020 -
IHeartMedia buys Voxnest to expand programmatic ads in podcasts
The deal will help give marketers a bigger selection of targeted ad inventory among its podcasts, which notch 251 million downloads per month.
By Robert Williams • Oct. 26, 2020 -
Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland
Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.
By Tatiana Walk-Morris • Oct. 23, 2020 -
Retrieved from WhatsApp on October 23, 2020
WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses
As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.
By Robert Williams • Oct. 23, 2020 -
Snapchat extends visual search to food and wine labels
Marketers of packaged food and wine can provide extra information to in-store shoppers seeking nutrition details, price comparisons or tasting notes.
By Robert Williams • Oct. 23, 2020 -
Unilever plans spending jump on 'manpower-intensive' digital marketing
CEO Alan Jope highlighted the effectiveness of digital campaigns in Q3, including steps to ensure its ads were seen in brand-safe environments.
By Robert Williams • Oct. 23, 2020 -
App Annie: Shopping, finance apps show strongest growth among Gen Z
TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.
By Robert Williams • Oct. 22, 2020 -
Courtesy of Apothic
Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event
Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.
By Tatiana Walk-Morris • Oct. 22, 2020 -
Courtesy of Procter & Gamble
P&G sales surge amid pivot to digital, $100M investment in advertising
The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades.
By Chris Kelly • Oct. 21, 2020 -
Pinterest joins brand-safety group to bolster position as a positive place for ads
As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Facebook
Adidas and Sephora test Facebook's integration of Messenger, Instagram
As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.
By Robert Williams • Oct. 20, 2020 -
Opinion
OTT and mobile marketing: How can we measure results?
Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.
By Gijsbert Pols • Oct. 19, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.
By Natalie Black (Koltun) • Oct. 16, 2020 -
Google expands visual search in latest shopping push
Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.
By Robert Williams • Oct. 16, 2020 -
Retrieved from YouTube on October 16, 2020
Nielsen adds ratings for YouTube CTV ads as digital viewing surges
The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.
By Aaron Baar • Oct. 16, 2020 -
Courtesy of Audiomob
Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game
Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.
By Robert Williams • Oct. 16, 2020 -
TikTok looks to assure advertisers of brand safety as scrutiny persists
Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.
By Robert Williams • Oct. 15, 2020 -
Rite Aid joins ranks of retailers with digital media platforms for ads
The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers.
By Aaron Baar • Oct. 15, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds
The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Apple
Apple touts 'new era' of 5G technology with iPhone 12
The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.
By Robert Williams • Oct. 14, 2020 -
Natalie Koltun/Marketing Dive
Amazon brings delivery boxes to life with AR Halloween activities
First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.
By Robert Williams • Oct. 13, 2020
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