Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation

During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square.

By Asa Hiken • May 28, 2021

ANA: 89% of marketers put higher premium on supplier diversity

With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.

By Peter Adams • May 28, 2021

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Yum to acquire AI-based company Dragontail Systems for $72.3M

The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders.

By Julie Littman • May 27, 2021

How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

By Chris Kelly • May 21, 2021

Google boosts e-commerce push with new tech, Shopify partnership

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

By Asa Hiken • May 20, 2021

Series: When supply chain and marketing intersect

The supply chain and marketing departments have historically been disparate. But that's changed as supply chains have entered the public eye.

May 19, 2021

What's old is new: Brands craving connection with consumers turn to livestreaming

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

By Maria Monteros • May 19, 2021

Diageo bets on data-driven partnerships with new Collaboration Center

The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources.

By Asa Hiken • May 18, 2021

Walgreens adds advanced TV, first-party data play to retail media network

The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions.

By Chris Kelly • May 18, 2021

Aiming for reinvention, Apple eyes ad growth after privacy changes

The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.

By Robert Williams • May 13, 2021

Walmart to acquire virtual fitting room startup Zeekit

The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.

By Maria Monteros • May 13, 2021

Podcast ad revenue to exceed $2B by 2023, IAB forecasts

Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.

By Robert Williams • May 13, 2021

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 13, 2021

Trade Desk stock tumbles despite earnings beat as concerns over growth mount

Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space.

By Chris Kelly • May 11, 2021

The cookieless future isn't about privacy

The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis.

By Nishant Desai • May 11, 2021

NFTs pose real marketing value that may outlive current mania

Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.

By Robert Williams • May 6, 2021

AVODs double down on original programming, content studios at NewFronts

Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.

By Chris Kelly • May 4, 2021

IPG's efforts to pair data with media, e-commerce gain momentum

The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.

By Chris Kelly • May 3, 2021

Verizon sells media business after struggle to dent digital advertising duopoly

Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.

By Peter Adams • May 3, 2021

Pepsi opens virtual restaurant Pep's Place for food and beverage delivery

Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.

By Robert Williams • May 3, 2021

Adapting Maslow for digital transformation

Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap.

May 3, 2021

Amazon's ad sales soar 77% as marketers target online shoppers

Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.

By Robert Williams • April 30, 2021

General Mills auctions NFTs to promote return of chocolate Dunkaroos

Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.

By Robert Williams • April 29, 2021

Amazon lets advertisers send targeted messages for first time

The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.

By Robert Williams • April 26, 2021

3 ways to know if your tech is costing you talent

Take a look at the top three "tech givens" employees want and expect from their employers.

April 26, 2021