Ad Tech: Page 32
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Spotify grows podcasting ambitions with audio ad company acquisition
The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.
By Robert Williams • Nov. 11, 2020 -
40% of marketers now use shoppable video ads, underpinning 'storeless' economy
The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats.
By Robert Williams • Nov. 10, 2020 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
NBCUniversal ramps up shoppable content with new platform, PayPal deal
One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.
By Aaron Baar • Nov. 10, 2020 -
Opinion
What advertisers and publishers need to know to survive the shifting digital landscape
Planning now can help the ad industry grapple with privacy regulations, pending elimination of third-party cookies and a massive shift to remote work, writes Dun & Bradstreet's Gino Palozzi.
By Gino Palozzi • Nov. 10, 2020 -
The Trade Desk revenue jumps 32% to record $216M amid digital ad boom
Spending on connected TV more than doubled in the third quarter, while marketers also expanded budgets for digital audio and mobile video.
By Robert Williams • Nov. 9, 2020 -
Courtesy of Walmart
Walmart, Verizon Media cater shoppable holiday content to an unusual season
Custom videos, articles and other offerings will provide consumers with tips for navigating the pandemic, including around recipes and hosting duties.
By Tatiana Walk-Morris • Nov. 9, 2020 -
Courtesy of Amazon
Amazon releases Dash Smart Shelf for consumers, small businesses
The weight-sensing, Wi-Fi-connected device allows consumers and small businesses to reorder inventory using the Amazon Shopping app.
By Tatiana Walk-Morris • Nov. 5, 2020 -
How Kellogg prepared for the e-commerce surge by boosting tech and talent
The 114-year-old company's online sales have nearly doubled as it's spent the past two years hiring specialized digital experts and building out its platform.
By Lillianna Byington • Nov. 5, 2020 -
Retrieved from Zynga on April 28, 2020
Zynga revenue jumps 46% as engagement with mobile games grows
The developer's acquisitions are starting to reap rewards as consumers play more games on mobile to entertain themselves during the pandemic.
By Robert Williams • Nov. 5, 2020 -
Retrieved from Briggo on November 05, 2020
Coca-Cola buys coffee kiosk startup powered by mobile
Costa Coffee's automated BaristaBot, which can make 100 coffee drinks per hour, may appeal to consumers looking to limit interactions with other people.
By Robert Williams • Nov. 5, 2020 -
Activision Blizzard plans major push into mobile gaming
The company behind hits like "Call of Duty" and "Overwatch" plans to bring all of its franchise to mobile over time, per a conference call with investors.
By Robert Williams • Nov. 4, 2020 -
'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off
Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.
By Robert Williams • Nov. 4, 2020 -
Cookieless tracking gains steam as solutions from Trade Desk, Lotame ramp up
As identification solutions proliferate for replacing third-party cookies and device identifiers, it remains to be seen if one will gain critical mass among stakeholders.
By Robert Williams • Nov. 3, 2020 -
Retrieved from Triller on October 05, 2020
Triller taps Influential for influencer marketing measurement
With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.
By Robert Williams • Nov. 3, 2020 -
Domino's drops longtime agency, citing need for 'flexibility and nimbleness'
Over 13 years, CPB proved instrumental to the pizza chain's turnaround — but times are changing quickly for agency holding groups.
By Peter Adams • Nov. 2, 2020 -
Courtesy of Verizon
Verizon unveils 5G football experience in NFL app
As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."
By Robert Williams • Nov. 2, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok creators prevail with favorable court ruling against ban
Several creators argued they would lose access to followers and professional opportunities if the Trump administration bans the app due to national security concerns.
By Robert Williams • Nov. 2, 2020 -
Courtesy of The Hershey Company
Hershey bets on product mashups by weaving licensing into marketing
As it expands into categories in which it doesn't have experience or distribution, the confections juggernaut sees unexpected partnerships as key to its success.
By Aaron Baar • Nov. 2, 2020 -
Daphne Howland/Marketing Dive
Under Armour sells MyFitnessPal, shutters Endomondo in retreat from fitness apps
While some fitness apps are growing during the pandemic, an increasingly crowded space means acquiring and retaining app users is getting harder.
By Robert Williams • Nov. 2, 2020 -
Courtesy of Apple
56% of marketers expect negative effect from Apple's privacy change, survey says
Some marketers will shift their mobile media spending elsewhere due to the iPhone maker's plans to require apps to seek opt-in consent for IDFA.
By Robert Williams • Oct. 30, 2020 -
Courtesy of Amazon
Amazon ad revenue jumps 51% to $5.4B as marketers eye online shoppers
With holiday shoppers expected to crowd Amazon's site, ad spending and other promotional activities in its ecosystem are likely to remain strong.
By Robert Williams • Oct. 30, 2020 -
Courtesy of Verizon
Yahoo targets budget-minded consumers with first-ever smartphone
The device may entice a broader group of consumers to sign up for Yahoo Mobile, expanding the reach of Verizon's content and advertising offerings.
By Robert Williams • Oct. 30, 2020 -
Retrieved from Apple on June 23, 2020
Apple hit with antitrust complaint in France over plans to change privacy settings
Advertisers and publishers have taken the unusual step of invoking antitrust grounds to argue against proposed privacy enhancements, which could lay the groundwork for similar complaints elsewhere.
By Robert Williams • Oct. 29, 2020 -
Courtesy of Shopify
TikTok broadens ad ecosystem with Shopify e-commerce partnership
As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.
By Robert Williams • Oct. 28, 2020 -
Retrieved from PRNewsfoto/Postmates on October 28, 2020
Postmates signals bigger retail ambitions with shopping service catered to local merchants
Debuting ahead of the holidays, a new "Shop" tab shows a selection of items that users can order for delivery, in-store pickup or curbside pickup.
By Robert Williams • Oct. 28, 2020
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