Ad Tech: Page 32
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IHeartMedia buys Triton Digital for $230M to support podcast ad sales
The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting.
By Robert Williams • Feb. 19, 2021 -
John Hazard/Marketing Dive
Trade Desk hands off Unified ID in key step toward replacing cookies
Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.
By Peter Adams • Feb. 18, 2021 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.
By Chris Kelly • Feb. 17, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Study: OOH takes on 'new potency' as consumers head outside, burn out on devices
After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Courtesy of LG Electronics USA
Magnite buys SpotX for $1.14B to expand CTV ad sales
The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace.
By Robert Williams • Updated April 30, 2021 -
Courtesy of GroupM
WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns
Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.
By Robert Williams • Feb. 8, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever plans $2.4B investment in high-growth products, e-commerce
After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Walmart
Walmart acquires Thunder ad tech as it preps self-serve display portal
The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
By Peter Adams • Feb. 4, 2021 -
Amazon ad revenue growth surges past other segments as Bezos exits CEO role
Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.
By Chris Kelly • Feb. 3, 2021 -
Google's revenue rises to record on recovery in ad spending
YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Event Farm
OpinionA future for virtual? Adapting to a fatigued event audience in 2021
In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.
By Mark Curtis • Feb. 3, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
John Hazard/Marketing Dive
How Google's third-party cookie alternative will affect marketers
The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
By Chris Kelly • Feb. 2, 2021 -
Facebook focuses on enhanced brand safety with topic exclusion tools
As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.
By Robert Williams • Feb. 1, 2021 -
Courtesy of Apple
Apple reports record revenue with IDFA changes set for 'early spring'
The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.
By Chris Kelly • Jan. 28, 2021 -
Permission granted by Hovercraft Studio
Nike store plots virtual outdoor adventure with mobile tech
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Walmart
Walmart links with The Trade Desk in extensive overhaul to ad business
Now known as Walmart Connect, the retail media network is looking to scale into a top-10 offering by developing its own demand-side platform.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Lego Group
Lego teams with Universal Music Group for TikTok-like kids app
Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.
By Chris Kelly • Jan. 28, 2021 -
Courtesy of The Coca-Cola Company
Coke delivers coffee-flavored soda from Walmart by drone
To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia.
By Robert Williams • Jan. 26, 2021 -
Shutterstock
Sponsored by 8th Wall5 reasons WebAR should be part of your marketing plan
Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans.
By Tom Emrich • Jan. 25, 2021
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