Ad Tech: Page 32
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Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.
By Robert Williams • Nov. 30, 2020 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of PepsiCo
PepsiCo's in-house technology informs radical shift to digital
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.
By Peter Adams • Nov. 30, 2020 -
Instagram adds FAQ feature in chats for businesses, creators
The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.
By Robert Williams • Nov. 25, 2020 -
Mobile Marketer merges with Marketing Dive
Starting the week of Dec. 7, subscribers will receive the same timely coverage of the latest developments in mobile via the new Marketing Dive: Mobile weekly newsletter.
By Chantal Tode • Nov. 24, 2020 -
Snapchat distributes $1M a day to video creators of new TikTok clone
The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.
By Robert Williams • Nov. 24, 2020 -
Molson Coors taps LiveRamp, Amobe for cookieless audience tracking
A new marketing analytics solution aims to help replace cookies that are gradually phasing out amid growing consumer concerns around data privacy.
By Robert Williams • Nov. 24, 2020 -
Courtesy of Verizon
HBO teams with Verizon on AR ads for 'His Dark Materials'
Both companies have been putting a big focus on AR of late as research underscores the tech's potential in the entertainment category.
By Robert Williams • Nov. 24, 2020 -
Courtesy of Twitch
Jersey Mike's tests Twitch's interactive multiplayer ads
The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.
By Robert Williams • Nov. 23, 2020 -
Courtesy of Firefly
Hulu uses OOH holograms to bring 'Animaniacs' reboot to life
For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.
By Aaron Baar • Nov. 23, 2020 -
Retrieved from Snap on November 20, 2020
Snapchat expands ad toolkit for app marketers
An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.
By Robert Williams • Nov. 20, 2020 -
Pandemic spurs business for 70% of mobile marketers, study finds
Three quarters of marketers said their users were highly engaged, as app downloads in gaming, shopping and finance reached all-time highs.
By Robert Williams • Nov. 19, 2020 -
Apple cuts App Store fees in half to help small businesses
The news arrives a month after a congressional report on antitrust claimed that Apple stifles competition, and specifically mentioned App Store fees.
By Robert Williams • Nov. 19, 2020 -
Verizon released a video as part of its campaign with Snapchat, featuring Black Pumas singer Eric Burton. The image was retrieved from its video on Nov. 19, 2020.
Verizon touts 5G with geotargeted AR concert on Snapchat
The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.
By Robert Williams • Nov. 19, 2020 -
Google revamps Google Pay, adds 3 new partner banks
Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.
By Anna Hrushka • Nov. 19, 2020 -
YouTube touts audio ad results in shot across Spotify's bow
Among brands that tested the platform's first push into radio-like ads, 75% experienced an increase in awareness.
By Robert Williams • Nov. 18, 2020 -
57% of US consumers would forego marketing personalization to protect their data
Findings from The Conference Board show marketers walk a fine privacy line, as 20% of global consumers have ditched a brand over its data practices.
By Peter Adams • Nov. 17, 2020 -
Apple's mobile identifiers targeted in European privacy complaints
The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.
By Robert Williams • Nov. 17, 2020 -
Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform
The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.
By Robert Williams • Nov. 17, 2020 -
Courtesy of Facebook
Instagram, Messenger copy Snapchat with new vanish mode
In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.
By Robert Williams • Nov. 13, 2020 -
Courtesy of McDonald's
McDonald's new loyalty program will optimize digital, drive-thru opportunity
The chain will pilot the program, which offers personalized orders and deals across all digital touchpoints, at select Phoenix locations before a nationwide launch next year.
By Emma Liem Beckett • Nov. 11, 2020 -
Twitter launches carousel ads to drive web traffic, app installs
App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.
By Robert Williams • Nov. 11, 2020 -
Spotify grows podcasting ambitions with audio ad company acquisition
The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.
By Robert Williams • Nov. 11, 2020 -
40% of marketers now use shoppable video ads, underpinning 'storeless' economy
The IAB found "shoppable media" will be the fastest-growing advertising category as people buy more from livestreams and other interactive ad formats.
By Robert Williams • Nov. 10, 2020 -
NBCUniversal ramps up shoppable content with new platform, PayPal deal
One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.
By Aaron Baar • Nov. 10, 2020
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