Fox launches multichannel campaign to turn Tubi into 'billion dollar business'

As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.

By Chris Kelly • Feb. 10, 2021

Brands get back together with experiential marketing in time for Valentine's Day

Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?

By Aaron Baar • Feb. 10, 2021

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pinterest plots first advertiser summit, touting service as brand-safe shopping destination

Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.

By Peter Adams • Feb. 9, 2021

Magnite buys SpotX for $1.14B to expand CTV ad sales

The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace.

By Robert Williams • Updated April 30, 2021

WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns

Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.

By Robert Williams • Feb. 8, 2021

Unilever plans $2.4B investment in high-growth products, e-commerce

After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.

By Robert Williams • Feb. 5, 2021

Walmart acquires Thunder ad tech as it preps self-serve display portal

The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.

By Peter Adams • Feb. 4, 2021

Amazon ad revenue growth surges past other segments as Bezos exits CEO role

Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.

By Chris Kelly • Feb. 3, 2021

Google's revenue rises to record on recovery in ad spending

YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts.

By Robert Williams • Feb. 3, 2021

Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up

As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.

By Robert Williams • Feb. 3, 2021

A future for virtual? Adapting to a fatigued event audience in 2021

In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.

By Mark Curtis • Feb. 3, 2021

Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert

A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.

By Robert Williams • Feb. 2, 2021

How Google's third-party cookie alternative will affect marketers

The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.

By Chris Kelly • Feb. 2, 2021

Facebook focuses on enhanced brand safety with topic exclusion tools

As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.

By Robert Williams • Feb. 1, 2021

Apple reports record revenue with IDFA changes set for 'early spring'

The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.

By Chris Kelly • Jan. 28, 2021

Nike store plots virtual outdoor adventure with mobile tech

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.

By Peter Adams • Jan. 28, 2021

Walmart links with The Trade Desk in extensive overhaul to ad business

Now known as Walmart Connect, the retail media network is looking to scale into a top-10 offering by developing its own demand-side platform.

By Peter Adams • Jan. 28, 2021

Lego teams with Universal Music Group for TikTok-like kids app

Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.

By Chris Kelly • Jan. 28, 2021

Coke delivers coffee-flavored soda from Walmart by drone

To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia.

By Robert Williams • Jan. 26, 2021

5 reasons WebAR should be part of your marketing plan

Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans.

By Tom Emrich • Jan. 25, 2021

Omnicom's patent-pending software ties earned media to sales

OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.

By Robert Williams • Jan. 22, 2021

P&G expands marketing 7% amid higher demand for household brands

The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller.

By Robert Williams • Jan. 21, 2021

Adthena buys Kantar's paid search business as marketing consolidation ramps up

Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite.

By Robert Williams • Jan. 21, 2021

Unbound media: 6 lessons for a post-agency world

As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house.

By Jim Singer, Brooks Levering, Luis de Lencquesaing and Piyush Gupta • Jan. 20, 2021

What to know about second-party data as marketers tilt toward collaboration

Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied.

By Peter Adams • Jan. 15, 2021