Ad Tech: Page 31
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Courtesy of Walmart
Walmart unveils cross-channel ad exchange built on first-party shopper data
Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.
By Peter Adams • Aug. 25, 2021 -
Al Bello via Getty Images
Walmart nearly doubles ad sales after major investments in Connect platform
The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.
By Chris Kelly • Aug. 19, 2021 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Wingstop shakes up marketing structure as it eyes 100% digital transactions
Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens.
By Peter Adams • Aug. 17, 2021 -
Courtesy of Bacardi
Bacardi's first NFT auction supports premium expansion, Black-owned bars
Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.
By Asa Hiken • Aug. 16, 2021 -
Opinion
Back from the brink: Why the CMO role has experienced a resurgence
CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.
By Janice Caston • Aug. 12, 2021 -
Courtesy of Nike
Nike doubles down on localization with Nike Rise concept
The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.
By Cara Salpini • Aug. 11, 2021 -
Courtesy of WPP
WPP posts 19% growth as clients continue 'fundamental shift' toward digital
Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.
By Peter Adams • Aug. 9, 2021 -
Dia Dipasupil / Staff via Getty Images
Marketers remain committed to NFTs through buzzy tech's booms and busts
Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.
Aug. 5, 2021 -
Courtesy of Stella Artois
OpinionWhen brands should skip the NFT trend
Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg.
By Rachel Kronberg • Aug. 3, 2021 -
Sean Gallup via Getty Images
IPG becomes first holding company to act as closed operator for Unified ID
UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.
By Chris Kelly • Aug. 2, 2021 -
Alex Wong via Getty Images
How agency holding groups could sustain newfound momentum in H2
On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.
By Peter Adams • Aug. 2, 2021 -
Bigstock.com/insta_photos
Sponsored by UserTestingA must-have for today's businesses: A customer-first obsession
As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.
By Janelle Estes • Aug. 2, 2021 -
Courtesy of Tafi
Coca-Cola auctions its first NFTs as interest in metaverse grows
The four-piece collection includes a jacket that can be "worn" in the 3D virtual reality platform Decentraland.
By Chris Kelly • July 29, 2021 -
Courtesy of Walmart
Walmart to sell its omnichannel capabilities to other businesses
Through Adobe Commerce, retailers and brands can use Walmart's cloud-based services to access its pickup and delivery technology.
By Maria Monteros • July 28, 2021 -
Courtesy of Campbell Soup Company
Campbell's commemorates updated soup can labels with NFT collection
Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.
By Chris Kelly • July 28, 2021 -
Courtesy of Roku
Deep DiveUnusual Olympics put digital, mobile marketing tactics to the test
Dwindling viewer interest and the absence of live spectators this year mean brands must get more innovative to stand out.
By Asa Hiken • July 27, 2021 -
Courtesy of Tinuiti
Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy
With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square.
By Chris Kelly • July 26, 2021 -
David McNew via Getty Images
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services.
By Peter Adams • July 26, 2021 -
McDonald's creates team to elevate diner experiences
The effort will combine data analytics, digital customer engagement, global marketing and restaurant development and solutions to improve engagement both on-premise and digitally.
By Emma Liem Beckett • July 26, 2021 -
Courtesy of Frito-Lay North America
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.
By Peter Adams • July 26, 2021 -
Courtesy of TikTok for Business
TikTok cuts out the middleman with Spark Ads sponsorship tool
Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.
By Natalie Black (Koltun) • July 22, 2021 -
Retrieved from Unsplash on July 22, 2021
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
More than 3,000 advertisers and 700 agencies in the U.S., including Lowe's, the Ad Council, Havas and Saatchi & Saatchi, are already using Ad-ID.
By Peter Adams • July 22, 2021 -
Publicis goes all in on retail media with CitrusAd buy
The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.
By Peter Adams • July 19, 2021 -
Patrick Lux via Getty Images
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
A year after its 4C Insights buy, the advertising software firm looks to provide marketers with a neutral alternative to Big Tech ad platforms.
By Chris Kelly • July 19, 2021 -
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
By Peter Adams • July 19, 2021
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