What AVOD's growth means for marketers in search of evolving consumers

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.

By Chris Kelly • April 13, 2021

Bed Bath & Beyond keys into homes' evolving role with new positioning

"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.

By Natalie Black (Koltun) • April 13, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

P&G reportedly testing Chinese workaround to Apple's privacy changes

The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.

By Robert Williams • April 9, 2021

Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions

Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.

By Peter Adams • April 8, 2021

IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.

By Robert Williams • April 8, 2021

Spotify acquires Betty Labs in bet on live audio app Locker Room

As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.  

By Chris Kelly • March 31, 2021

Uber expands OOH cartop ad network to NYC

The ride-hailing company expects to have the biggest digital cartop display operation in New York City, delivering more than 1 billion impressions by the end of the year.  

By Robert Williams • March 31, 2021

Albertsons partners with Google to boost online shopping convenience

The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.

By Jeff Wells • March 30, 2021

Programmatic platform TripleLift sells majority stake for reported $1.4B

The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, including strategic investments in ad-tech companies.  

By Robert Williams • March 30, 2021

Chipotle gives away $100K in bitcoin for National Burrito Day

By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.  

By Robert Williams • March 30, 2021

Chipotle invests in self-driving delivery company Nuro

This marks the first time the fast casual chain has significantly funded a third-party technology company since 2018 and follows recent tech acquisitions by McDonald's and Yum Brands.  

By Julie Littman • March 25, 2021

Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging

As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.  

By Peter Adams • March 24, 2021

Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce

An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.

By Peter Adams • March 23, 2021

Roku launches branded content studio as NewFronts approach

The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.  

By Robert Williams • March 23, 2021

What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing

CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.  

By Peter Adams • March 22, 2021

Snapchat expands TikTok clone as camera app tees up video ad growth

Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?

By Robert Williams • March 18, 2021

Snap buys sizing tech company in latest bid to grow e-commerce

Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.

By Tatiana Walk-Morris • March 18, 2021

Lay's sends soccer fans personalized messages from star Messi using AI

An activation manipulates the athlete's lip movements and syncs them with audio in real time, emulating a custom video like those found on Cameo.

By Peter Adams • March 18, 2021

Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs

The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone.

By Peter Adams • March 18, 2021

Charmin jumps on NFT trend with toilet paper artwork auction

The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world.

By Robert Williams • March 18, 2021

Roku on how upfronts, NewFronts will evolve as streaming TV surges

The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year.

By Chris Kelly • March 17, 2021

Attribution will be challenging — but not impossible — in a cookieless world

Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan.

By Elizabeth Brennan • March 16, 2021

For restaurant chains, marketing virtual brands poses equal challenge and opportunity

Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.

By Chris Kelly • March 16, 2021

Clip or click? How the pandemic has changed the print vs. digital coupon debate

While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.

By Shane Schick • March 15, 2021

M&M's leads CPG brands on DTC strategy as more shopper dollars shift online

A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester.

By Peter Adams • March 12, 2021