Ad Tech: Page 30
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Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
By Robert Williams • March 3, 2021 -
Retrieved from Taco Bell on August 20, 2020
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.
By Peter Adams • March 2, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Walmart
Walmart beefs up ad network with 3 new providers of marketing services
The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels.
By Robert Williams • March 2, 2021 -
McDonald's mulls partial sale of AI company Dynamic Yield
The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus.
By Alicia Kelso • March 1, 2021 -
Retrieved from Spotify on May 20, 2020
Spotify unveils audio ad marketplace as podcast ambitions face key test
As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns.
By Peter Adams • Feb. 25, 2021 -
Retrieved from Catalina on February 25, 2021
Catalina suit alleges Quotient used predatory practices in couponing
Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands.
By Robert Williams • Feb. 25, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
By Peter Adams • Feb. 25, 2021 -
Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
By Chris Kelly • Feb. 25, 2021 -
Courtesy of Walmart Cookshop
Walmart expands shoppable video hub with celebrity cooking shows
The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Daphne Howland/Marketing Dive
Macy's touts new media network, which already generates $35M annually
Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.
By Peter Adams • Updated Feb. 24, 2021 -
Nielsen introduces cookieless system to track online actions
A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers.
By Robert Williams • Feb. 22, 2021 -
ActionIQ
Sponsored by ActionIQHow technology accelerates — or impedes — your ability to become customer-centric
This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization.
By James Meyers • Feb. 22, 2021 -
The Trade Desk sees record spending as marketers leap to CTV
CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future.
By Peter Adams • Feb. 19, 2021 -
IHeartMedia buys Triton Digital for $230M to support podcast ad sales
The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting.
By Robert Williams • Feb. 19, 2021 -
John Hazard/Marketing Dive
Trade Desk hands off Unified ID in key step toward replacing cookies
Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.
By Peter Adams • Feb. 18, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.
By Chris Kelly • Feb. 17, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Study: OOH takes on 'new potency' as consumers head outside, burn out on devices
After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Courtesy of LG Electronics USA
Magnite buys SpotX for $1.14B to expand CTV ad sales
The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace.
By Robert Williams • Updated April 30, 2021 -
Courtesy of GroupM
WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns
Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.
By Robert Williams • Feb. 8, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever plans $2.4B investment in high-growth products, e-commerce
After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.
By Robert Williams • Feb. 5, 2021
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