Walmart to acquire virtual fitting room startup Zeekit

The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.

By Maria Monteros • May 13, 2021

Podcast ad revenue to exceed $2B by 2023, IAB forecasts

Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.

By Robert Williams • May 13, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 13, 2021

Trade Desk stock tumbles despite earnings beat as concerns over growth mount

Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space.

By Chris Kelly • May 11, 2021

The cookieless future isn't about privacy

The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis.

By Nishant Desai • May 11, 2021

NFTs pose real marketing value that may outlive current mania

Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.

By Robert Williams • May 6, 2021

AVODs double down on original programming, content studios at NewFronts

Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.

By Chris Kelly • May 4, 2021

IPG's efforts to pair data with media, e-commerce gain momentum

The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.

By Chris Kelly • May 3, 2021

Verizon sells media business after struggle to dent digital advertising duopoly

Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.

By Peter Adams • May 3, 2021

Pepsi opens virtual restaurant Pep's Place for food and beverage delivery

Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.

By Robert Williams • May 3, 2021

Adapting Maslow for digital transformation

Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap.

May 3, 2021

Amazon's ad sales soar 77% as marketers target online shoppers

Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.

By Robert Williams • April 30, 2021

General Mills auctions NFTs to promote return of chocolate Dunkaroos

Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.

By Robert Williams • April 29, 2021

Amazon lets advertisers send targeted messages for first time

The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.

By Robert Williams • April 26, 2021

3 ways to know if your tech is costing you talent

Take a look at the top three "tech givens" employees want and expect from their employers.

April 26, 2021

Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B

First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation.

By Peter Adams • Updated July 6, 2021

P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design.

By Peter Adams • Updated July 27, 2021

Extreme Reach expands ad platform with Adstream acquisition

Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.

By Robert Williams • April 21, 2021

Omnicom's Credera boosts digital marketing consulting with Areteans acquisition

Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.

By Robert Williams • April 20, 2021

How PepsiCo leverages startup expertise to keep pace with digital tech trends

Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads.

By Peter Adams • April 16, 2021

Dollar Tree sets up retail media network amid boom for discount category

Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.

By Peter Adams • Updated April 16, 2021

Verizon Media debuts ad-targeting solution without identifiers

The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.

By Robert Williams • April 15, 2021

Gartner: 63% of marketers struggle with personalization tech

Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.

By Robert Williams • April 15, 2021

Cardlytics to buy data startup Bridg in $350M deal

The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million.

By Robert Williams • April 14, 2021

GumGum secures $75M funding round as interest in contextual targeting heats up

Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.

By Peter Adams • April 13, 2021