Ad Tech: Page 29
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Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.
By Peter Adams • March 24, 2021 -
Deep Dive
Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce
An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.
By Peter Adams • March 23, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Roku
Roku launches branded content studio as NewFronts approach
The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.
By Robert Williams • March 23, 2021 -
Courtesy of Nike
What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing
CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.
By Peter Adams • March 22, 2021 -
Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Snap buys sizing tech company in latest bid to grow e-commerce
Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.
By Tatiana Walk-Morris • March 18, 2021 -
Permission granted by Lay's
Lay's sends soccer fans personalized messages from star Messi using AI
An activation manipulates the athlete's lip movements and syncs them with audio in real time, emulating a custom video like those found on Cameo.
By Peter Adams • March 18, 2021 -
Retrieved from Tinuiti on March 18, 2021
Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs
The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone.
By Peter Adams • March 18, 2021 -
Courtesy of Charmin
Charmin jumps on NFT trend with toilet paper artwork auction
The Procter & Gamble brand is raising money for charity with the sale of non-fungible tokens, which have grabbed the attention of the art world.
By Robert Williams • March 18, 2021 -
Courtesy of Roku
Q&ARoku on how upfronts, NewFronts will evolve as streaming TV surges
The platform's vice president of ad marketing and partner solutions detailed how reach, tentpoles and performance are vital for streaming TV advertisers this year.
By Chris Kelly • March 17, 2021 -
Opinion
Attribution will be challenging — but not impossible — in a cookieless world
Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives, writes Permutive's Elizabeth Brennan.
By Elizabeth Brennan • March 16, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Deep Dive
Clip or click? How the pandemic has changed the print vs. digital coupon debate
While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.
By Shane Schick • March 15, 2021 -
"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online
A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester.
By Peter Adams • March 12, 2021 -
Courtesy of Samuel Adams
Samuel Adams times campaign for non-alcoholic IPA to March Madness
An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze.
By Robert Williams • March 12, 2021 -
Weekend Images Inc./E+ via Getty Images
How the ANA is helping the ad industry deliver on diversity and inclusion pledges
Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change.
By Chris Kelly • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience.
By Maria Monteros • March 10, 2021 -
Courtesy of Glossier
'Relevance is key': Why Nordstrom has gone all-in on DTC brands
The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.
By Caroline Jansen • March 10, 2021 -
Taboola pledges $500K in free ads to women-owned businesses
Inspired by data on female job-loss rates during the pandemic, the company's #RecommendHER push will run through Women's History Month.
By Robert Williams • March 8, 2021 -
Sponsored by Nutshell
Why 'growth software' is the magic bullet for uniting sales and marketing teams
Sellers and marketers can't work effectively using separate information. But there is hope.
By Ben Goldstein • March 8, 2021 -
Permission granted by Vungle
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.
By Peter Adams • March 4, 2021 -
The dissolution of third-party cookies
What Google's rejection of post-cookie identifiers means for advertisers
Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence.
By Chris Kelly • March 4, 2021 -
Daphne Howland/Marketing Dive
Urban Outfitters tests paid membership program to boost loyalty
UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience.
By Robert Williams • March 4, 2021 -
Courtesy of Roku
Roku expands addressable advertising reach with Nielsen deal
The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.
By Chris Kelly • March 3, 2021
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