Ad Tech: Page 29
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Study: OOH takes on 'new potency' as consumers head outside, burn out on devices
After suffering setbacks during the pandemic's early stages, out-of-home advertising is regaining some steam as consumer behaviors evolve.
By Chris Kelly • Feb. 11, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Courtesy of LG Electronics USA
Magnite buys SpotX for $1.14B to expand CTV ad sales
The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace.
By Robert Williams • Updated April 30, 2021 -
Courtesy of GroupM
WPP's GroupM works with Unilever to measure ethical risks of data-driven campaigns
Amid a tightening of the privacy landscape, the Data Ethics Compass can evaluate the ethical risks of data-driven decisions across the campaign planning life cycle.
By Robert Williams • Feb. 8, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever plans $2.4B investment in high-growth products, e-commerce
After conserving its budget during lockdowns in the first half of the year, the CPG giant expanded its marketing spend by $192 million in 2020.
By Robert Williams • Feb. 5, 2021 -
Courtesy of Walmart
Walmart acquires Thunder ad tech as it preps self-serve display portal
The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
By Peter Adams • Feb. 4, 2021 -
Amazon ad revenue growth surges past other segments as Bezos exits CEO role
Advertising revenue surpassed subscription services for the first time and grew at a higher rate than any other segment amid a record quarter for the company.
By Chris Kelly • Feb. 3, 2021 -
Google's revenue rises to record on recovery in ad spending
YouTube now reaches more 18- to 49-year-olds than all linear TV networks combined, while 70% of viewers bought a brand after seeing it on the platform, the company asserts.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Courtesy of Event Farm
OpinionA future for virtual? Adapting to a fatigued event audience in 2021
In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.
By Mark Curtis • Feb. 3, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
John Hazard/Marketing Dive
How Google's third-party cookie alternative will affect marketers
The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
By Chris Kelly • Feb. 2, 2021 -
Facebook focuses on enhanced brand safety with topic exclusion tools
As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.
By Robert Williams • Feb. 1, 2021 -
Courtesy of Apple
Apple reports record revenue with IDFA changes set for 'early spring'
The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.
By Chris Kelly • Jan. 28, 2021 -
Permission granted by Hovercraft Studio
Nike store plots virtual outdoor adventure with mobile tech
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Walmart
Walmart links with The Trade Desk in extensive overhaul to ad business
Now known as Walmart Connect, the retail media network is looking to scale into a top-10 offering by developing its own demand-side platform.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Lego Group
Lego teams with Universal Music Group for TikTok-like kids app
Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.
By Chris Kelly • Jan. 28, 2021 -
Courtesy of The Coca-Cola Company
Coke delivers coffee-flavored soda from Walmart by drone
To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia.
By Robert Williams • Jan. 26, 2021 -
Shutterstock
Sponsored by 8th Wall5 reasons WebAR should be part of your marketing plan
Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans.
By Tom Emrich • Jan. 25, 2021 -
Omnicom's patent-pending software ties earned media to sales
OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.
By Robert Williams • Jan. 22, 2021 -
Courtesy of Procter & Gamble
P&G expands marketing 7% amid higher demand for household brands
The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller.
By Robert Williams • Jan. 21, 2021 -
Adthena buys Kantar's paid search business as marketing consolidation ramps up
Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite.
By Robert Williams • Jan. 21, 2021 -
Opinion
Unbound media: 6 lessons for a post-agency world
As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house.
By Jim Singer, Brooks Levering, Luis de Lencquesaing and Piyush Gupta • Jan. 20, 2021
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