Ad Tech: Page 28
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Courtesy of Amazon
Amazon's ad sales soar 77% as marketers target online shoppers
Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.
By Robert Williams • April 30, 2021 -
Retrieved from General Mills on April 29, 2021
General Mills auctions NFTs to promote return of chocolate Dunkaroos
Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.
By Robert Williams • April 29, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Amazon lets advertisers send targeted messages for first time
The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.
By Robert Williams • April 26, 2021 -
Hispanolistic via Getty Images
Sponsored by LeapPoint3 ways to know if your tech is costing you talent
Take a look at the top three "tech givens" employees want and expect from their employers.
April 26, 2021 -
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation.
By Peter Adams • Updated July 6, 2021 -
Courtesy of Procter & Gamble
P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%
A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design.
By Peter Adams • Updated July 27, 2021 -
Courtesy of Roku
Extreme Reach expands ad platform with Adstream acquisition
Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.
By Robert Williams • April 21, 2021 -
Omnicom's Credera boosts digital marketing consulting with Areteans acquisition
Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.
By Robert Williams • April 20, 2021 -
Permission granted by PepsiCo
How PepsiCo leverages startup expertise to keep pace with digital tech trends
Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads.
By Peter Adams • April 16, 2021 -
Courtesy of Dollar Tree
Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.
By Peter Adams • Updated April 16, 2021 -
Courtesy of Verizon
Verizon Media debuts ad-targeting solution without identifiers
The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.
By Robert Williams • April 15, 2021 -
Gartner: 63% of marketers struggle with personalization tech
Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.
By Robert Williams • April 15, 2021 -
Cardlytics to buy data startup Bridg in $350M deal
The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million.
By Robert Williams • April 14, 2021 -
GumGum secures $75M funding round as interest in contextual targeting heats up
Investment from Goldman Sachs will go toward an "aggressive" M&A strategy as the ad-tech company capitalizes on demand for cookie alternatives.
By Peter Adams • April 13, 2021 -
Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
By Chris Kelly • April 13, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category.
By Natalie Black (Koltun) • April 13, 2021 -
P&G reportedly testing Chinese workaround to Apple's privacy changes
The CPG giant is the biggest Western company to support the effort to use device fingerprinting to track online audiences in China.
By Robert Williams • April 9, 2021 -
The dissolution of third-party cookies
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
By Peter Adams • April 8, 2021 -
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Retrieved from Locker Room on March 30, 2021
Spotify acquires Betty Labs in bet on live audio app Locker Room
As interest ramps up in platforms like Clubhouse, Spotify plans to build Locker Room into a destination for live conversation related to music and culture.
By Chris Kelly • March 31, 2021 -
Uber expands OOH cartop ad network to NYC
The ride-hailing company expects to have the biggest digital cartop display operation in New York City, delivering more than 1 billion impressions by the end of the year.
By Robert Williams • March 31, 2021 -
Retrieved from Google.
Albertsons partners with Google to boost online shopping convenience
The integration includes new shoppable features in Google Maps and Search, AI-powered list building and conversational commerce.
By Jeff Wells • March 30, 2021 -
Courtesy of Roku
Programmatic platform TripleLift sells majority stake for reported $1.4B
The sale to Vista Equity Partners comes as marketing mergers and acquisitions activity picks up, including strategic investments in ad-tech companies.
By Robert Williams • March 30, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Nuro
Chipotle invests in self-driving delivery company Nuro
This marks the first time the fast casual chain has significantly funded a third-party technology company since 2018 and follows recent tech acquisitions by McDonald's and Yum Brands.
By Julie Littman • March 25, 2021
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