'Relevance is key': Why Nordstrom has gone all-in on DTC brands

The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.

By Caroline Jansen • March 10, 2021

Taboola pledges $500K in free ads to women-owned businesses

Inspired by data on female job-loss rates during the pandemic, the company's #RecommendHER push will run through Women's History Month.

By Robert Williams • March 8, 2021

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Why 'growth software' is the magic bullet for uniting sales and marketing teams

Sellers and marketers can't work effectively using separate information. But there is hope.

By Ben Goldstein • March 8, 2021

Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy

GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.

By Peter Adams • March 4, 2021

What Google's rejection of post-cookie identifiers means for advertisers

Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence.

By Chris Kelly • March 4, 2021

Urban Outfitters tests paid membership program to boost loyalty

UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience.

By Robert Williams • March 4, 2021

Roku expands addressable advertising reach with Nielsen deal

The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.

By Chris Kelly • March 3, 2021

Disney unveils programmatic platform at first ad-tech showcase

The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.

By Robert Williams • March 3, 2021

Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing

The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.

By Peter Adams • March 2, 2021

Walmart beefs up ad network with 3 new providers of marketing services

The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels.

By Robert Williams • March 2, 2021

McDonald's mulls partial sale of AI company Dynamic Yield

The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus.

By Alicia Kelso • March 1, 2021

Spotify unveils audio ad marketplace as podcast ambitions face key test

As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns.

By Peter Adams • Feb. 25, 2021

Catalina suit alleges Quotient used predatory practices in couponing

Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands.

By Robert Williams • Feb. 25, 2021

Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.

By Peter Adams • Feb. 25, 2021

El Pollo Loco names Organic digital AOR as chain accelerates digital transformation

The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.

By Chris Kelly • Feb. 25, 2021

Walmart expands shoppable video hub with celebrity cooking shows

The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.

By Robert Williams • Feb. 25, 2021

Laughing Cow crowdsources laughter worldwide to lighten mood

People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.

By Robert Williams • Feb. 24, 2021

Macy's touts new media network, which already generates $35M annually

Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.

By Peter Adams • Updated Feb. 24, 2021

Nielsen introduces cookieless system to track online actions

A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers.

By Robert Williams • Feb. 22, 2021

How technology accelerates — or impedes — your ability to become customer-centric

This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization.

By James Meyers • Feb. 22, 2021

The Trade Desk sees record spending as marketers leap to CTV

CEO Jeff Green highlighted how companies like Procter & Gamble are retooling strategy toward a more data-driven, programmatic future.

By Peter Adams • Feb. 19, 2021

IHeartMedia buys Triton Digital for $230M to support podcast ad sales

The deal comes as media and tech companies including Spotify, Sirius XM, Amazon and the New York Times ramp up their investments in podcasting.

By Robert Williams • Feb. 19, 2021

Trade Desk hands off Unified ID in key step toward replacing cookies

Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.

By Peter Adams • Feb. 18, 2021

Will Clubhouse be the next social media platform for marketers?

The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.

By Chris Kelly • Feb. 17, 2021

Burger King parent RBI chats with consumers on buzzy Clubhouse app

The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.

By Chris Kelly • Feb. 12, 2021