Ad Tech: Page 27
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Courtesy of Instacart
Instacart announces $1M ad initiative to boost Black-owned brands
The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.
By Catherine Douglas Moran • June 10, 2021 -
Courtesy of Colgate-Palmolive Company
Colgate extends wellness push for Hum app with Obé Fitness deal
The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.
By Natalie Black (Koltun) • June 8, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Stephen Lam via Getty Images
Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups
Several announcements from the CRM platform's Connections event addressed a growing need for customer data that can be applied with privacy in mind.
By Peter Adams • June 3, 2021 -
Permission granted by FatTail
Sponsored by FatTailThe flight to direct: Why premium programmatic will rule in the post-cookie world
Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights.
By Doug Huntington, CEO of FatTail • June 1, 2021 -
Courtesy of Google
The dissolution of third-party cookiesGoogle scales data-driven Ads, e-commerce push in preparation for cookie deprecation
During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square.
By Asa Hiken • May 28, 2021 -
Spencer Platt via Getty Images
ANA: 89% of marketers put higher premium on supplier diversity
With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.
By Peter Adams • May 28, 2021 -
Courtesy of Pizza Hut
Yum to acquire AI-based company Dragontail Systems for $72.3M
The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders.
By Julie Littman • May 27, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Google
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 20, 2021 -
Adeline Kon/Marketing Dive
Series: When supply chain and marketing intersect
The supply chain and marketing departments have historically been disparate. But that's changed as supply chains have entered the public eye.
May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Courtesy of Diageo
Diageo bets on data-driven partnerships with new Collaboration Center
The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources.
By Asa Hiken • May 18, 2021 -
Courtesy of Walgreens
Walgreens adds advanced TV, first-party data play to retail media network
The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions.
By Chris Kelly • May 18, 2021 -
Courtesy of Apple
Aiming for reinvention, Apple eyes ad growth after privacy changes
The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.
By Robert Williams • May 13, 2021 -
Courtesy of Walmart
Walmart to acquire virtual fitting room startup Zeekit
The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.
By Maria Monteros • May 13, 2021 -
Cindy Ord via Getty Images
Podcast ad revenue to exceed $2B by 2023, IAB forecasts
Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.
By Robert Williams • May 13, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 13, 2021 -
Trade Desk stock tumbles despite earnings beat as concerns over growth mount
Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space.
By Chris Kelly • May 11, 2021 -
Stock Photo via Getty Images
OpinionThe cookieless future isn't about privacy
The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis.
By Nishant Desai • May 11, 2021 -
Courtesy of Charmin
NFTs pose real marketing value that may outlive current mania
Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.
By Robert Williams • May 6, 2021 -
Courtesy of Tubi
AVODs double down on original programming, content studios at NewFronts
Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.
By Chris Kelly • May 4, 2021 -
Courtesy of IPG
IPG's efforts to pair data with media, e-commerce gain momentum
The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.
By Chris Kelly • May 3, 2021 -
Spencer Platt via Getty Images
Verizon sells media business after struggle to dent digital advertising duopoly
Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.
By Peter Adams • May 3, 2021 -
Courtesy of Pepsi
Pepsi opens virtual restaurant Pep's Place for food and beverage delivery
Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.
By Robert Williams • May 3, 2021 -
iStock / MikeLaptev
Sponsored by EX Squared SolutionsAdapting Maslow for digital transformation
Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap.
May 3, 2021
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