GroupM launches framework for cutting carbon emissions from ads

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

By Chris Kelly • July 25, 2022

Walmart integrates CommerceIQ to fortify its retail media advertising platform

Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

By Peter Adams • July 21, 2022

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Netflix picks Microsoft as partner to build ad-supported streaming business

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

By Peter Adams • July 13, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

Kroger expands programmatic capabilities for advertisers with Pacvue partnership

Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

By Jessica Hammers • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

By Peter Adams • July 8, 2022

Pinterest releases new shopping, seller features

The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

By Tatiana Walk-Morris • July 7, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

Wendy's streamlines national-to-local social advertising with Tiger Pistol

The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

By Chris Kelly • June 21, 2022

Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

By Peter Adams • June 17, 2022

Spotify teams with IAS to improve podcast brand safety

The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

By Robert Williams • June 16, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

Overcoming uncertainty in your event marketing channel

How to strategically maximize your event channel and take advantage of events in your marketing mix.

June 13, 2022

Apple's iOS 16 offers mixed blessings for marketers

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

By Robert Williams • June 9, 2022

How Netflix's potential acquisition of Roku would affect CTV advertising

While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.

By Chris Kelly • Updated June 14, 2022

Catalina, Volta energize DOOH partnership around EV charging stations

Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.

By Sara Karlovitch • June 8, 2022

Dollar General upgrades retail media network, emphasizing rural customers

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

By Peter Adams • June 8, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

TikTok helps brands manage cross-platform campaigns with new partners

Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

By Robert Williams • June 2, 2022

Google aims for more immersive ads and better AI optimization

The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

By Robert Williams • June 2, 2022

Why the media network craze is just getting started

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

By Peter Adams • Updated May 31, 2022

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

By Jeff Wells • May 25, 2022