Ad Tech: Page 26
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Opinion
Successful personalization demands a balance of strategy, tactics, technology and skills
Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin.
By Noah Elkin • June 23, 2021 -
Surface via Unsplash
Ad-Lib.io expands automation's role in delivering relevant digital creative at scale
With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.
By Chris Kelly • June 21, 2021 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Permission granted by Straker
Sponsored by StrakerThe CMO balancing act: Crossing the canyon
In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost.
June 21, 2021 -
PeopleImages/E+ via Getty Images
OpinionBrands must go beyond advertising to connect in a post-COVID-19 world
The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett.
By Chris Gannett • June 14, 2021 -
Cody Boteler/Marketing Dive
Google tightens Android policies, shrinking already-limited mobile ad tracking
The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.
By Asa Hiken • June 10, 2021 -
Eric Thayer via Getty Images
Apple doubles down on privacy, further complicating tracking and targeting
Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.
By Chris Kelly • June 10, 2021 -
Courtesy of Instacart
Instacart announces $1M ad initiative to boost Black-owned brands
The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.
By Catherine Douglas Moran • June 10, 2021 -
Courtesy of Colgate-Palmolive Company
Colgate extends wellness push for Hum app with Obé Fitness deal
The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.
By Natalie Black (Koltun) • June 8, 2021 -
Stephen Lam via Getty Images
Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups
Several announcements from the CRM platform's Connections event addressed a growing need for customer data that can be applied with privacy in mind.
By Peter Adams • June 3, 2021 -
Permission granted by FatTail
Sponsored by FatTailThe flight to direct: Why premium programmatic will rule in the post-cookie world
Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights.
By Doug Huntington, CEO of FatTail • June 1, 2021 -
Courtesy of Google
The dissolution of third-party cookiesGoogle scales data-driven Ads, e-commerce push in preparation for cookie deprecation
During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square.
By Asa Hiken • May 28, 2021 -
Spencer Platt via Getty Images
ANA: 89% of marketers put higher premium on supplier diversity
With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.
By Peter Adams • May 28, 2021 -
Courtesy of Pizza Hut
Yum to acquire AI-based company Dragontail Systems for $72.3M
The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders.
By Julie Littman • May 27, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Google
Google boosts e-commerce push with new tech, Shopify partnership
New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.
By Asa Hiken • May 20, 2021 -
Adeline Kon/Marketing Dive
Series: When supply chain and marketing intersect
The supply chain and marketing departments have historically been disparate. But that's changed as supply chains have entered the public eye.
May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Courtesy of Diageo
Diageo bets on data-driven partnerships with new Collaboration Center
The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources.
By Asa Hiken • May 18, 2021 -
Courtesy of Walgreens
Walgreens adds advanced TV, first-party data play to retail media network
The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions.
By Chris Kelly • May 18, 2021 -
Courtesy of Apple
Aiming for reinvention, Apple eyes ad growth after privacy changes
The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.
By Robert Williams • May 13, 2021 -
Courtesy of Walmart
Walmart to acquire virtual fitting room startup Zeekit
The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.
By Maria Monteros • May 13, 2021 -
Cindy Ord via Getty Images
Podcast ad revenue to exceed $2B by 2023, IAB forecasts
Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.
By Robert Williams • May 13, 2021 -
Courtesy of Nextbite
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 13, 2021 -
Trade Desk stock tumbles despite earnings beat as concerns over growth mount
Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space.
By Chris Kelly • May 11, 2021 -
Stock Photo via Getty Images
OpinionThe cookieless future isn't about privacy
The end of third-party cookies is an opportunity to do away with the uses of cookies that have fomented some of the worst damage on the internet, writes Nishant Desai of Xaxis.
By Nishant Desai • May 11, 2021
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