Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

By Peter Adams • Oct. 27, 2021

Snapchat's Q3 earnings may reveal the future of the internet

While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom.

By John Willkom • Oct. 26, 2021

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Kroger's new private programmatic marketplace courts CPGs with 'pre-optimized audiences'

Cara Pratt, of Kroger Precision Marketing at 84.51°, tells Marketing Dive about why the platform enables brands to use their DSP of choice.

By Peter Adams • Oct. 21, 2021

Acxiom integrates identity solution with Adobe to give marketers more control

Customers using the Adobe Experience Platform can now draw on "consent-based data pools" as they navigate the deprecation of third-party cookies.

By Peter Adams • Oct. 18, 2021

Kargo acquires StitcherAds for $64M to shore up e-commerce offering

The ad-tech industry has seen more M&A activity this year as the pandemic accelerates the shift to digital and consumers embrace online shopping.

By Chris Kelly • Oct. 18, 2021

Why Snapchat and TikTok still trail the duopoly for digital ads

While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.

By Matt Woodruff • Oct. 18, 2021

Raising the bar: Webinars reimagined

As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed.

Oct. 18, 2021

Lowe's enters retail media fray as home improvement continues to engage shoppers

Publicis' CitrusAd and Criteo worked on the platform that delivered a 700% return on ad spend for one test partner in the kitchen and bath category.

By Peter Adams • Updated Oct. 13, 2021

DoorDash beefs up ad capabilities for restaurants, CPG brands

The delivery platform is working to generate additional revenue as its growth slows from the highs reached during the pandemic's peak.

By Chris Kelly • Oct. 12, 2021

Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin

The deal accelerates consolidation in the mobile ad landscape while enabling Twitter to focus on driving advertising through its own website and apps.

By Natalie Black (Koltun) • Oct. 7, 2021

IPG's new identity solution works across open web, walled gardens

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

By Chris Kelly • Oct. 4, 2021

How Apple's Epic legal battle will reverberate with marketers for years

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store.

By Robert Williams • Sept. 30, 2021

Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.

By Chris Kelly • Sept. 2, 2021

How Mars measures the emotional impact of video ads using AI tech

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

By Peter Adams • Sept. 1, 2021

Vizio secures $100M in upfront commitments amid shift to CTV

Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser.

By Chris Kelly • Aug. 30, 2021

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP serves as a major test of whether the retailer can scale in ad tech.

By Peter Adams • Aug. 25, 2021

Walmart nearly doubles ad sales after major investments in Connect platform

The retailer remains bullish on its ad business, even as e-commerce growth slowed compared to last year, when the pandemic shifted shopping online.

By Chris Kelly • Aug. 19, 2021

Wingstop shakes up marketing structure as it eyes 100% digital transactions

Inspired by tech companies, the realignment comes as the wing chain places bigger bets on emerging formats like ghost kitchens. 

By Peter Adams • Aug. 17, 2021

Bacardi's first NFT auction supports premium expansion, Black-owned bars

Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.

By Asa Hiken • Aug. 16, 2021

Back from the brink: Why the CMO role has experienced a resurgence

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

By Janice Caston • Aug. 12, 2021

Nike doubles down on localization with Nike Rise concept

The concept store is part of the retailer's efforts to make its app significantly more useful to customers, thereby giving it more access to customer data.

By Cara Salpini • Aug. 11, 2021

WPP posts 19% growth as clients continue 'fundamental shift' toward digital

Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.

By Peter Adams • Aug. 9, 2021

Marketers remain committed to NFTs through buzzy tech's booms and busts

Burgeoning interest in the "metaverse" is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell's soup jump on the trend.

Aug. 5, 2021

When brands should skip the NFT trend

Although the tech is new and barriers to entry are high, brands that overcome these hurdles can capture consumer attention, writes MullenLowe Group's Rachel Kronberg.

By Rachel Kronberg • Aug. 3, 2021

IPG becomes first holding company to act as closed operator for Unified ID

UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.

By Chris Kelly • Aug. 2, 2021