T-Mobile acquires ride-share ad network amid digital OOH rebound

With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver.

By Peter Adams • Jan. 10, 2022

Yahoo builds out shoppable ad tech with MikMak deal

Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

By Natalie Black (Koltun) • Jan. 6, 2022

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

NBCUniversal's new advertising platform streamlines first-party data across portfolio

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

By Peter Adams • Jan. 5, 2022

Best Buy launches in-house media company

The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

By Chris Kelly • Jan. 4, 2022

The language of innovation: How AI is improving the translation experience for marketers

Having a translation partner leverage AI to improve quality can make a real difference.

By Maria Dal Pan • Jan. 3, 2022

McDonald's sells AI tech firm Dynamic Yield to Mastercard

Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.

By Emma Liem Beckett • Dec. 21, 2021

AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.

By Peter Adams • Dec. 21, 2021

Nike acquires studio known for digital sneaker drops in latest metaverse bet

A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.

By Peter Adams • Dec. 14, 2021

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

By Peter Adams • Dec. 13, 2021

WPP beefs up e-commerce push with acquisition, sustainability practice

In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company.

By Chris Kelly • Dec. 6, 2021

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

By Peter Adams • Nov. 29, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Black (Koltun) • Nov. 18, 2021

Walmart maintains growth in Q3 as inflation takes hold

Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years.

By Maria Monteros • Nov. 16, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

How CPG marketers are converting shoppers into buyers at the shelf-edge

Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

Nov. 15, 2021

Scaling efficiency: 4 ways publishers can act now to drive client and employee retention

How premium publishers should focus to engage employees and clients with high impact, value-added collaboration.

By Laura Boodram, SVP Partner Success • Nov. 15, 2021

How Disney balances entertainment and ad sales in the streaming age

The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

By Chris Kelly • Nov. 9, 2021

Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions.

By Peter Adams • Nov. 8, 2021

How blockchain can deliver a digital ad trifecta

While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write.

By Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde • Nov. 4, 2021

Amazon deepens measurement tools, brings display ads to Twitch livestreams

The company's advertising business is focused on reach, relevance and results as brands contend with a fragmented media landscape and mounting omnichannel demands.

By Peter Adams • Nov. 1, 2021

Facebook readies bigger VR future with Meta rebrand

The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.

By Natalie Black (Koltun) , Asa Hiken • Oct. 29, 2021

Mobile addressability evolves in new paradigm of device IDs, privacy focus

With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

By Robert Williams • Oct. 28, 2021

CTV is exploding, but can marketers capitalize on its promise?

Executives at Advertising Week spoke about the opportunity connected TV presents despite persistent issues with fragmentation and measurement.

By Chris Kelly • Oct. 27, 2021