Nathan's Famous upgrades tech, adds geotargeting and digital ordering

In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix.

By Dianna Christie • April 8, 2020

Consumers aren't adopting mobile wallets, even during the pandemic

Mobile wallets accounted for a small portion of eligible transactions, despite the coronavirus outbreak, according to a PYMNTS.com report.

By Tatiana Walk-Morris • April 7, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Communication software brands like Zoom triple ad spending under coronavirus

A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.

By Peter Adams • April 7, 2020

Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Report: Amazon pulls third-party vendors from affiliate program

The suspension follows similar moves by Walmart, and could hurt publishers that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

Report: Apple software update hints at expansion of search ads

The new Search Ads Campaign Management API may let marketers place search ads outside the App Store.

By Robert Williams • April 6, 2020

Essence hosts virtual wellness event to reach people in lockdown

The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.

By Dianna Christie • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Zoom CEO admits 'missteps,' wants company to become security-first

The company's overnight popularity put its flaws under a microscope.

By Samantha Schwartz • April 6, 2020

Accenture buys B2B marketing agency Yesler

The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture's offerings.

By Robert Williams • April 5, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

T-Mobile offers free Quibi to select wireless plans

The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.

By Robert Williams • April 3, 2020

Report: Walmart suspends affiliate program with MagicLinks, Rakuten

The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut.

By Dianna Christie • April 3, 2020

Huawei adds Discover.film streaming app to 100M smartphones

The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.

By Robert Williams • April 2, 2020

Snapchat brings Stories to other apps

By integrating with App Stories, developers can let users post disappearing messages from Snapchat​ without needing specialized coding expertise.

By Robert Williams • April 1, 2020

Apple buys Dark Sky weather app, shuts down Android version

The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.

By Robert Williams • April 1, 2020

Gartner: 65% of CMOs are preparing for budget cuts

Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends.

By Dianna Christie • April 1, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.

By Robert Williams • March 31, 2020

Mobile gaming jumps 24% as people quarantine at home, AdColony finds

Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.

By Robert Williams • March 31, 2020

YouCam Makeup gives beauty brands free AR sampling tech

Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.

By Robert Williams • March 31, 2020

Mitigating the damage of mega-event cancellations due to coronavirus

Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm.

By Jessica Ekholm • March 31, 2020

How will coronavirus pressures shape the agency in-housing debate?

The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified.

By Peter Adams • March 30, 2020

Pinterest upgrades merchant services as shopping searches jump

The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.

By Robert Williams • March 26, 2020

'Pokémon Go' spending jumps 67% after indoor play adjustments

U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.

By Robert Williams • March 26, 2020