Pinterest unveils 'Today' tab as traffic hits record highs

The new feature provides a hub for timely information, including updates about the coronavirus pandemic.

By Robert Williams • March 25, 2020

Instagram adds video chat to help people stay connected

As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.

By Robert Williams • March 25, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

'We Are the Countervirus' PSA launches on digital OOH, social media

The campaign from a trade group for outdoor advertising urges people to “spread" a positive message while expressing appreciation for those helping others during the pandemic.

By Robert Williams • March 25, 2020

Diageo CMO Saller steps down after 20 years with spirits giant

Serving as marketing chief since 2013, she earned frequent industry accolades, particularly for her work around gender equality.

By Peter Adams • March 24, 2020

Twitter's ad revenue takes a hit around coronavirus even as active users surge

In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.

By Peter Adams • March 24, 2020

SoundCloud teams with Twitch to help musicians get paid from livestreams

Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.

By Robert Williams • March 24, 2020

Huuuge Games boosts ROAS in test of Tapjoy ad format

Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.

By Robert Williams • March 23, 2020

Shopify launches 3D model, video integration for merchants

To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.

By Tatiana Walk-Morris • March 20, 2020

Podcast audience grows 16% to 104M US listeners, survey finds

About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.

By Robert Williams • March 20, 2020

TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries

PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.

By Robert Williams • March 20, 2020

Local OTT ad spend jumps 127% as connected TV audience grows

The total number of local OTT campaigns jumped 58% while the number of advertisers increased 33% from a year earlier.

By Robert Williams • March 20, 2020

HTC pivots to host annual conference in VR

As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.

By Dianna Christie , Natalie Black (Koltun) • March 20, 2020

Comscore, Kargo implement new brand safety tools addressing coronavirus

Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.

By Peter Adams • March 19, 2020

Popsugar plans free workout app as coronavirus disrupts routines

Once the crisis abates, the women's lifestyle brand ​could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.

By Robert Williams • March 19, 2020

3 strategies for strengthening brands amid coronavirus uncertainty

A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.

By Peter Adams • March 18, 2020

Coronavirus boosts mobile usage in China, Italy

TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.

By Robert Williams • March 18, 2020

Starbucks tests mobile payments with Bakkt cryptocurrency

The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.

By Robert Williams • March 18, 2020

'Pokémon Go' tweaked for indoor play during coronavirus pandemic

Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.

By Robert Williams • March 18, 2020

Apple fined $1.23B in France on antitrust charges

France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.

By Robert Williams • March 18, 2020

Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.

By Dianna Christie • March 18, 2020

Fairway tames store lines with a skip-checkout app

The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.

By Jeff Wells , Jessica Dumont • March 17, 2020

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

7-Eleven adds cash-to-digital payments in Latin America

In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.

By Robert Williams • March 16, 2020