Consumer spend via chatbot to reach $142B by 2024

A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.

By Tatiana Walk-Morris • March 16, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

New York Times Magazine brings ads, music content to life with Google Lens

For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.

By Robert Williams • March 13, 2020

Twitch partners with Comscore on esports audience data

The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.

By Robert Williams • March 13, 2020

Chipotle offers free delivery, tamper-proof packaging in response to COVID-19

Customers will also be able to leave special instructions for delivery to limit contact.  

By Julie Littman • March 13, 2020

Payments and delivery drive shoppers to Amazon over DTC brands

A new study reveals that free and fast shipping can influence purchasing decisions in favor of the e-commerce giant. 

By Tatiana Walk-Morris • March 12, 2020

Starbucks US could switch to pickup, delivery orders as COVID-19 spreads

Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open. 

By Julie Littman • March 12, 2020

Can retailers win consumers with voice technology?

To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.

By Tatiana Walk-Morris • March 12, 2020

AT&T's Xandr signs Disney, AMC for ad targeting

The news came the same day that Xandr CEO Brian Lesser, quoted in the announcement about the deal, resigned from the company.

By Robert Williams • March 12, 2020

Amazon's Twitch expands sports programming with women's soccer

The livestreaming platform will show 24 Women's National Soccer League games for free this season.

By Robert Williams • March 12, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Are shoppable ads hurting brands in the long term?

Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.

By Tamara Gaffney • March 11, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Food delivery app downloads are decreasing

Monthly active users of the largest foodservice delivery companies have dropped more than 13% since May 2019, Apptopia found.

By Alicia Kelso • March 10, 2020

The age of data privacy: personalization's existential crisis?

While GDPR has seen only a few violations make the news, we may see more and stricter enforcement of data privacy infringements in the U.S. with CCPA at the table, writes Qubit's Graham Cooke.

By Graham Cooke • March 10, 2020

SXSW cancels conference on coronavirus fears

The cancelation is another sign of how the virus and associated illness are disrupting event sponsorships, conferences, exhibitions and experiential marketing efforts.

By Robert Williams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter. 

By Robert Williams • March 6, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

North America to be 'leader' on 5G: report

Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.

By Chris Teale • March 6, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020