Ad Tech: Page 56
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7-Eleven tests cashierless store at Texas HQ
The convenience store and Amazon Go are testing the waters of cashierless commerce as startups look to scale similar technology.
By Tatiana Walk-Morris • Feb. 7, 2020 -
Quibi gives gamers chance to win spot on esports team
The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.
By Robert Williams • Feb. 7, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter's ad revenue rises 12% as users reach 152M
The social network's user growth beat estimates, setting the stage for ad sales growth.
By Robert Williams • Feb. 7, 2020 -
56% of marketers think AI will negatively impact branding in 2020, study says
While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.
By Dianna Christie • Feb. 7, 2020 -
Pinterest debuts verified merchant program after 46% revenue jump
The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.
By Robert Williams • Feb. 7, 2020 -
Facebook will shutter Audience Network for mobile sites
The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.
By Robert Williams • Feb. 6, 2020 -
Google plans crackdown on 'disruptive' video ads
The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads.
By Robert Williams • Feb. 6, 2020 -
Spotify buys Bill Simmons' The Ringer as podcast consumption soars
In its Q4 earnings report, the audio streaming service said its podcast consumption hours grew 200% year-over-year.
By Peter Adams • Feb. 5, 2020 -
Retrieved from Amazon on January 02, 2019
EMarketer: Voice shopping is growing more slowly than expected
Security concerns and competition from smartphones weigh on purchases though smart speakers, the researcher said.
By Robert Williams • Feb. 5, 2020 -
Report: Instagram's $20B ad revenue outpaced YouTube in 2019
The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.
By Robert Williams • Feb. 5, 2020 -
KFC Canada brings Colonel Sanders' voice, reordering to Alexa
The fast-food chain worked with Amazon's cloud platform to recreate Sanders' voice through AI technology.
By Robert Williams • Feb. 5, 2020 -
Dunkin' names new VP of marketing strategy amid pivot to integrated approach
CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team.
By Peter Adams • Updated Feb. 5, 2020 -
Mobile messaging firm Attentive raises $70M
CEO Brian Long said, "brands will be expected to engage in real-time, two-way conversations with their customers via mobile messaging."
By Tatiana Walk-Morris • Feb. 4, 2020 -
Vine successor Byte is most popular app in its first week
The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.
By Robert Williams • Feb. 4, 2020 -
Budweiser flips bottle labels for selfies, social sharing
The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.
By Robert Williams • Feb. 3, 2020 -
Retrieved from Walmart on January 14, 2020
Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership
The move comes after Walmart debuted its own in-house ad portal last month.
By Dianna Christie • Feb. 3, 2020 -
Yelp asks Grubhub to remove delivery from 'non-partner' restaurant pages
Grubhub told Restaurant Dive that Yelp was aware of the practice and that the companies recently came to the decision together. Yelp said it asked Grubhub to make the change after recently learning of the practice.
By Alicia Kelso • Updated Jan. 31, 2020 -
Snapchat touts how it helps brands like Subway engage Gen Z sports fans
In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.
By Robert Williams • Jan. 31, 2020 -
Retrieved from Amazon on September 17, 2019
Amazon's ad sales surge 41% to record $4.8B
On its Q4 earnings call, executives detailed how the e-commerce giant can help deepen brand engagement and customer loyalty via its ad offerings.
By Robert Williams • Jan. 31, 2020 -
Ikea goes after urban millennial consumers
The Swedish furniture retailer plans to open a new concept store in Vienna, Austria. The catch? Cars aren't welcome.
By Caroline Jansen • Jan. 29, 2020 -
Retrieved from Apple on September 12, 2018
Apple reports record profit on iPhone rebound
However, the tech giant said the coronavirus outbreak in China might disrupt its supply chain and dampen sales this year.
By Robert Williams • Jan. 29, 2020 -
1-800-Flowers revamps app with AR bouquets, Venmo payments
Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.
By Robert Williams • Jan. 28, 2020 -
Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest
Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.
By Robert Williams • Jan. 28, 2020 -
Microsoft invests in mobile ad startup aimed at kids
SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.
By Robert Williams • Jan. 28, 2020 -
Opinion
One size does not fit all for brands in music
As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.
By Glenn Minerley • Jan. 28, 2020