Yelp rolls out restaurant health score popup notifications

Following a pilot in San Francisco, the review site has launched the feature in Chicago and Los Angeles to flag restaurants with the worst health inspection violations. 

By Alicia Kelso • Jan. 27, 2020

Retailers see 42% of online sales from mobile devices, study says

Almost two-thirds of retailers said they're integrating mobile tech into e-commerce, but only 14% described themselves as a "mobile-first" organization.

By Robert Williams • Jan. 27, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How Super Bowl regular Avocados From Mexico keeps its strategy fresh

With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.

By Peter Adams • Jan. 27, 2020

'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube

Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.

By Robert Williams • Jan. 27, 2020

Macy's partners with Zola on wedding registry

The move comes as the department store continues to close physical stores and rethink its digital operations. 

By Tatiana Walk-Morris • Jan. 24, 2020

Wegmans' updated app gets a thumbs down from shoppers

A clunky coupon feature and slow load times are among the most common complaints, but the retailer says upgrades will roll out over the coming months.

By Krishna Thakker • Jan. 24, 2020

Home Depot boosts engagement 238% with customer identification

The home-improvement chain reduced friction on customer inquiry pages with the help of mobile marketing firm Vibes and Infutor.

By Robert Williams • Jan. 24, 2020

Tinder, Pandora lead gains in app subscriptions

In Sensor Tower's ranking of non-gaming apps by revenue, Google One appears in the top 10, suggesting that subscription revenue is diversifying beyond dating and streaming.

By Robert Williams • Jan. 24, 2020

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

Placer.ai raises $12M to expand location data services

The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.

By Robert Williams • Jan. 23, 2020

Accenture Interactive partners with Ideoclick to expand e-commerce services

The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon.

By Robert Williams • Jan. 23, 2020

5 ways mobile will converge with retail in 2020

At the NRF's Big Show, retailers and exhibitors showcased how mobile's role continues to evolve and expand for both in-store and online shopping.

By Chantal Tode , Peter Adams • Jan. 22, 2020

David's Bridal unveils concierge chatbot Zoey

Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.

By Robert Williams • Jan. 22, 2020

5G's boon for smartphone market will be short-lived, forecast says

Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.

By Robert Williams • Jan. 22, 2020

With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario

The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.

By Peter Adams • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

Ikea, Subway cash in on digital stickers for Venmo

Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.

By Robert Williams • Jan. 21, 2020

Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.

By Robert Williams • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.

By John Hazard • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Retail resolution: Watch everything Toys R Us does in 2020

The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.

By Jason Grunberg • Jan. 17, 2020