Google unifies clothes shopping on mobile search to enhance commerce play

The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.

By Robert Williams • Jan. 16, 2020

Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts

App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.

By Chris Kelly • Jan. 15, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google plans to drop support of ad-tracking technology

The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.

By Robert Williams • Jan. 15, 2020

Retailers' 2020 customer data management strategies are in flux, survey finds

As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.

By Chantal Tode • Jan. 15, 2020

P&G, StubHub pilot Pandora's new ad measurement tools

Test & Tune lets brands ask audiences direct questions to gain better consumer insights.

By Robert Williams • Jan. 15, 2020

EMarketer: Pinterest overtakes Snapchat as No. 3 social network

Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.

By Robert Williams • Jan. 15, 2020

Tinder, Grindr sell personal data in possible violation of privacy laws, study says

Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.

By Robert Williams • Jan. 15, 2020

Can revenue-hungry retailers rise to meet digital advertising’s opportunity?

From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.

By Peter Adams • Jan. 15, 2020

Campbell tests new shoppable ads to boost e-commerce

The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.

By Robert Williams • Jan. 14, 2020

Taco Bell deploys AI for in-app personalization

A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.

By Lauren Manning • Jan. 14, 2020

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

Albertsons will roll out Pinterest recipe integration

Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.

By Krishna Thakker • Jan. 13, 2020

Nielsen buys Precima to expand retail, CPG analytics

The deal expands the media and ratings company's division that focuses on retail and CPG.

By Robert Williams • Jan. 13, 2020

CCPA and the continued 'privacy paradox'

Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.

By Jude McClogan • Jan. 13, 2020

In-store mobile tech draws repeat shoppers, study finds

Mobile payment apps remain much less popular than credit and debit cards for in-store payments.

By Robert Williams • Jan. 13, 2020

Gimbal gives mobile users more control of location data

The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.

By Robert Williams • Jan. 13, 2020

Microsoft introduces new ad tools for retailers at NRF

Home Depot saw customer engagement and promoted product growth increase on its e-commerce site thanks to Microsoft's PromoteIQ platform.

By Dianna Christie • Jan. 13, 2020

Smart speaker ownership hit 60M US adults in 2019

Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.

By Robert Williams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer

However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.

By Robert Williams • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Puma lifts ad recall 180% with new Spotify podcast ad tech

For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.

By Robert Williams • Jan. 9, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

Google boosts Assistant with device scheduling and text reading tech

A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.

By Robert Williams • Jan. 8, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020