Ad Tech: Page 59
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Ad-supported streaming could benefit as consumers balk at subscription costs, study says
As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.
By Dianna Christie • Jan. 8, 2020 -
Delta revamps mobile app as 'digital concierge' travel hub
An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.
By Robert Williams • Jan. 8, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Opinion
AR and VR will drive omnichannel 2.0
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
By John Tavolieri • Jan. 8, 2020 -
News Corp sells Unruly video ad platform to Tremor
Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.
By Robert Williams • Jan. 7, 2020 -
Retrieved from Amazon on January 07, 2020
Amazon broadens in-car services with major Alexa expansion
The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.
By Robert Williams • Jan. 7, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 7, 2020 -
VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase
Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.
By Peter Adams • Jan. 6, 2020 -
Retrieved from Walmart on May 30, 2019
Walmart debuts self-serve ad platform, enhanced targeting tools
The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend.
By Dianna Christie • Jan. 6, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Neutrogena's Skin360 app ditches hardware with new AI features
Powered by Perfect's YouCam, the updated app lets smartphone users scan their face and get personalized recommendations without camera attachments.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Deep Dive
7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020 -
Marketing M&A deal value falls 15% amid pullback in ad tech, study says
Publicis was the top dealmaker of 2019 with its $4.2 billion takeover of data giant Epsilon.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
Retrieved from McDonald's on December 18, 2019
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
By Chris Kelly • Jan. 2, 2020 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
House privacy proposal would limit how Facebook, Google handle data
If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built.
By Dianna Christie • Dec. 23, 2019 -
'Funko Pop!' mobile game acquired with marketing in mind
N3twork will develop the mobile game that features characters from movies made by Universal Pictures and DreamWorks Animation.
By Robert Williams • Dec. 23, 2019 -
News Corp boosts brand engagement 8X by turning social posts into digital ads
Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Cody Boteler/Marketing Dive
Mobile location data practices scrutinized in NY Times exposé
The newspaper publisher obtained a leaked dataset from sources at a location data company who were alarmed at how the data might be abused.
By Robert Williams • Dec. 20, 2019 -
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019
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