Olo, Google integration lets diners order via Search, Maps and Assistant

Google is hungry for a bigger slice of the restaurant business, and this deal further entrenches it in diners' discovery process.

By Emma Liem Beckett • Oct. 2, 2019

MediaMath corrals agencies, publishers and ad tech for 'transparent' media supply chain

Rubicon Project, Havas Media, IBM Watson and others have partnered to create a fully accountable alternative to Google and Facebook.

By Dianna Christe and Chantal Tode • Oct. 2, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pandora's updated app tunes into personalized music

New features come as the internet radio pioneer faces stronger competition from Spotify and Apple Music.

By Robert Williams • Oct. 2, 2019

Marketers expect budget increases in 2020 despite warning signs, Gartner says

A new survey indicates the confidence could be misplaced, as budgets this year dropped below 11% of company revenue for the first time since 2014.

By Peter Adams • Oct. 1, 2019

CNBC: Amazon eyes airports, theaters to license Go cashierless tech

Amazon reportedly is in talks with Regal Cinemas and Cibo Express Gourmet Markets about installing its cashierless systems at their locations.

By Robert Williams • Oct. 1, 2019

London crafts standard agreement to ease 5G rollout

The guidance aims to give mobile providers better access to rooftops in an effort to eliminate mobile "not spots" that leave people disconnected.

By Jason Plautz • Oct. 1, 2019

Coca-Cola partners with Diesel on recycled clothing collection

Scanning any recycling logo worldwide opens a hidden shopping page on Diesel.com where the merchandise is available.

By Dianna Christe • Oct. 1, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 1, 2019

Virtual ambassadors cloud already murky legal picture for influencer marketing

Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.

By Natalie Black (Koltun) • Oct. 1, 2019

Foot Locker invests in e-commerce and content platform NTWRK

The relationship will allow the athletics retailer to access another channel through which to reach young consumers.

By Tatiana Walk-Morris • Sept. 30, 2019

Uber Eats, Rachael Ray to open virtual kitchen

The celebrity chef will offer a menu with meals from her new cookbook in 10 markets through the delivery company's app.

By Alicia Kelso • Sept. 30, 2019

Spotify powers New Orleans concert, documentary

The city's tourism agency used listener data to select a group to attend the concert, which will be made into a full-length movie.

By Robert Williams • Sept. 30, 2019

Shopify expands ad-buying tools to Microsoft's search network

Microsoft Advertising reaches more than 116 million unique searchers in the U.S. who use Bing each month.

By Robert Williams • Sept. 30, 2019

General Mills CMO predicts 'amorphous' agencies in the future

Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation.

By Peter Adams • Sept. 27, 2019

App Annie expands mobile ad analytics with Libring buy

The combination will let brands and mobile publishers view market data and advertising analytics side-by-side.

By Robert Williams • Sept. 27, 2019

Twitch taps comedian Eric Andre for 1st brand campaign

The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.

By Robert Williams • Sept. 27, 2019

McCormick unveils Flavor Maker app for home chefs

The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.

By Robert Williams • Sept. 26, 2019

Amazon expands Alexa with voice-powered wearables

The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.

By Robert Williams • Sept. 26, 2019

Make a serious impression on the Chinese mobile market with the right DSP

The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.

By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019

Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication

While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.

By Samantha Schwartz • Sept. 25, 2019

Snapchat lengthens video ad limit to 3 minutes

The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.

By Robert Williams • Sept. 25, 2019

Google overtakes Facebook as top driver of app installs, study says

Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.

By Robert Williams • Sept. 25, 2019

Kabbage founders aim to connect small businesses, influencers

The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.

By Dan Ennis • Sept. 24, 2019

Macy's tests Verizon Media's new immersive AR ads

The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.

By Robert Williams • Sept. 24, 2019

Kraft Heinz brings mobile-activated packaging to Walmart

The "Find the Golden Single!" promotion gave shoppers a chance to win $50 with an interactive mobile game.

By Robert Williams • Sept. 24, 2019