How mobile helps Hershey manage impulse purchases

Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.

By Natalie Black (Koltun) • Sept. 24, 2019

Forrester: Agencies' data platforms capture significant ad spend but face challenges

To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.

By Robert Williams • Sept. 24, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Facebook suspends 69K apps amid privacy investigation

The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.

By Robert Williams • Sept. 23, 2019

Amazon offers free mobile game content to Prime members

The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.

By Robert Williams • Sept. 23, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Roku's new tool measures incremental reach across OTT, TV ads

Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.

By Dianna Christe • Sept. 23, 2019

Sephora tops ranking of retail personalization for 3rd straight year

Nordstrom jumped to second place with an improved score for mobile retailing, Sailthru found.

By Robert Williams • Sept. 20, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Will Dunkin's mobile ordering expansion challenge Starbucks?

The coffee chain made its On-The-Go mobile ordering feature accessible to all customers, not just DD Perks Rewards members, as part of its app update.

By Lauren Manning • Sept. 20, 2019

E!, Vans​ boosted results with Facebook's new interactive ad formats

Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.

By Robert Williams • Sept. 20, 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.

By Peter Adams • Sept. 19, 2019

Study: 70% of people will swap store visits for voice assistants by 2022

Consumers increasingly prefer to interact through voice tech or chatbots than with humans, Capgemini found.

By Robert Williams • Sept. 19, 2019

Fox Sports kicks off NFL season with Pandora's dynamic audio ads

For the first time, Pandora is integrating its 3D audio tech with Dynamic Audio Ads to deliver personalized messages based on location and time of day.

By Robert Williams • Sept. 19, 2019

ABC embeds full 'A Million Little Things' episode into YouTube ad

The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.

By Robert Williams • Sept. 19, 2019

Study: Brand perceptions get bigger ding from social media than news

Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.

By Chris Kelly • Sept. 19, 2019

Starbucks launches voice ordering with Alibaba in China

Consumers will be able to order delivery from the coffee chain through Alibaba's smart speaker, Tmall Genie, which tracks orders in real time.

By Alicia Kelso • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

Postmates brings mobile food ordering to Yankee Stadium

Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.

By Robert Williams • Sept. 18, 2019

Yum Brands taps Walmart CIO for global digital, tech strategy

Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.

By Samantha Schwartz • Sept. 18, 2019

Mobile commerce evolves along with food and beverage

Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead. 

By Jeff Wells • Sept. 18, 2019

Viber lets app brands, users create customized stickers for messages

Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.

By Robert Williams • Sept. 17, 2019

ANA: One-third of advertisers revised media agency contracts in past year

Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.

By Barry Levine • Sept. 17, 2019

Amazon tests influencer storefronts to translate social content to sales

Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.

By Peter Adams • Sept. 16, 2019