For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.

By Dave Bruno • Sept. 16, 2019

L'Oréal's Color&Co adds AR hair color try-ons

The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.

By Robert Williams • Sept. 16, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

PepsiCo's new loyalty program offers cash back via PayPal, Venmo

PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.

By Robert Williams • Sept. 13, 2019

Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative

Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.

By Natalie Black (Koltun) • Sept. 13, 2019

Uncle Ben's serves dynamic content in stores via Google Lens integration

The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.

By Peter Adams • Sept. 12, 2019

WPP teams with InMobi to expand mobile marketing reach in India

GroupM and Kantar will provide expertise in data and media to support personalized messaging at scale through InMobi's in-app programmatic buying platform.

By Robert Williams • Sept. 12, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Apple event: what mobile marketers need to know

Reclassifying the iPad from a mobile device to desktop will likely affect traffic distribution and ad rates that publishers can charge.

By Robert Williams • Sept. 11, 2019

Finding the next unicorn: An investor's look at the DTC landscape

There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.

By Cara Salpini • Sept. 11, 2019

Syte gears up visual search tools with $21.5M investment

With this latest cash infusion, the company appears to be positioning itself as a go-to startup for AI-enhanced visual search.

By Tatiana Walk-Morris • Sept. 10, 2019

Google targeted by state authorities in antitrust probe

The probe will focus on Google's "overarching control of online advertising markets and search traffic." 

By Robert Williams • Sept. 10, 2019

McDonald's acquires voice tech company Apprente

The technology is set to bring simpler and more accurate order taking at drive-thrus and could be incorporated into mobile ordering and kiosks.

By Julie Littman • Sept. 10, 2019

Nintendo, 20th Century Fox boost results with social display ads on publisher sites

Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.

By Robert Williams • Sept. 10, 2019

Facebook pilots 2 ad features to streamline social commerce

Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.

By Robert Williams • Sept. 10, 2019

Starbucks pickup-only store to open in NYC this fall

The store concept tailored to mobile orders aligns with the brand that boasts a tech-savvy customer base.

By Alicia Kelso • Sept. 9, 2019

YouCam targets New York Fashion Week fans with Instagram selfie contest

To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.

By Robert Williams • Sept. 9, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019

Verizon kicks off NFL season with 5G stadium expansion

The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.

By Robert Williams • Sept. 5, 2019

Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.

By Robert Williams • Sept. 5, 2019

EasyJet adds voice-powered flight search to mobile app

New "Speak Now" capabilities aim to cut the time and hassle of searching for flights on smartphones.

By Robert Williams • Sept. 5, 2019

In-app ad spending surges on strong marketer demand, study says

Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.

By Robert Williams • Sept. 4, 2019

Bazaarvoice acquires Influenster to boost online product reviews

Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.

By Robert Williams • Sept. 3, 2019

Burberry partners with Apple on personalized messaging

"R Message" lets shoppers book in-store appointments, receive product advice and make purchases.

By Robert Williams • Sept. 3, 2019

Porsche test drives branded games on Amazon's Twitch

A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.

By Robert Williams • Sept. 3, 2019