Spotify unveils 1st Instagram AR lens for rap album drop

The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.

By Robert Williams • Sept. 3, 2019

Ralph Lauren serves TikTok's 1st sports tie-in

The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.

By Robert Williams • Aug. 30, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Michelob Ultra goes the distance with personalized Spotify ad targeting

AB InBev's lower-calorie beer is targeting health-conscious runners through playlists and ads based on location, time of day and exercise intensity.

By Robert Williams • Aug. 30, 2019

New Fitbit features Amazon's Alexa

All models also include messaging, Spotify, weather apps and Fitbit Pay, which allows users to pay without using their cards or phones.

By Tatiana Walk-Morris • Aug. 29, 2019

Airship acquires Apptimize to offer UX testing services

The mobile marketing startup aims to give clients a single platform for managing digital ad campaigns, including A/B testing of user experiences.

By Robert Williams • Aug. 29, 2019

Study: Most location-based ad spending is wasted on bad targeting

Less than half of geotargeting data suppliers provided almost perfect location accuracy.

By Robert Williams • Aug. 29, 2019

Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.

By Barry Levine • Aug. 29, 2019

Mavely launches mobile shopping and affiliate app

The company lets users earn commissions on a variety of brands, including Allbirds, Everlane and Brooklinen.

By Lisa Rowan • Aug. 28, 2019

Android gaming gains on iOS amid rising in-app spending, study says

2020 will be the year of Android gaming, the report from Liftoff and AppsFlyer predicts.

By Robert Williams • Aug. 28, 2019

Criteo, MoPub see 90% jump in conversions with in-app native ads

The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.

By Robert Williams • Aug. 28, 2019

Report: Amazon tests data clean room to improve audience targeting

Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.

By Robert Williams • Aug. 28, 2019

From data lakes to data lanes

An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.

By Stephan Bruneau • Aug. 28, 2019

Whole Foods tops grocery ad spending in Q2

The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.

By Lauren Manning • Aug. 27, 2019

Google drops to 3rd place for global smart speaker market share

Breakthroughs in smart displays may provide clues to expanding the purchasing power of the technology, says a new report.

By Lisa Rowan • Aug. 27, 2019

Down To Shop upgrades apps to highlight live mobile shows

Lemonade Insurance, Unbound and Rael are among the brands participating in DTS shows.

By Robert Williams • Aug. 27, 2019

TD Ameritrade aims for end zone with ESPN Fantasy Football app

The electronic broker is sponsoring a section on the app to show statistical trends for the teams of fantasy players.

By Robert Williams • Aug. 27, 2019

Yelp personalizes app based on user lifestyle

The new feature lets users tailor their experience based on diet, accessibility concerns, food and drink categories and interest.

By Alicia Kelso • Aug. 27, 2019

7-Eleven introduces mobile checkout in NYC

Customers who use the app and accompanying 7Rewards loyalty program can skip the checkout counter.

By Lisa Rowan • Aug. 26, 2019

Quibi's head of advertising Tim Connolly exits amid exec shakeup

The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.

By Robert Williams • Aug. 26, 2019

Social commerce sees highest adoption among retail technologies, study says

More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.

By Robert Williams • Aug. 26, 2019

Google rebrands Android, nixing dessert themes

The next generation of its mobile operating system will be plainly called Android 10, and features a refreshed, simplified logo.

By Robert Williams • Aug. 23, 2019

Google proposes radical privacy framework to protect users and ad targeting

The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.

By Barry Levine • Aug. 23, 2019

Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.

By Barry Levine • Aug. 23, 2019

Study: Lack of innovation stretches phone replacement cycle to 33 months

Despite interest in 5G networks, steep device prices pose a significant barrier to entry.

By Robert Williams • Aug. 23, 2019

Study: Mobile app inbox messages outperform push notifications

The latter sees low open rates because its content mostly consists of alerts, like breaking news, that don't require additional user action.

By Robert Williams • Aug. 22, 2019