Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game

Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.

By Robert Williams • Aug. 22, 2019

Mercedes-Benz revs up AR, voice tech with immersive game at US Open

A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features.

By Natalie Black (Koltun) • Aug. 22, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

OOH ad revenues reach post-recession high after 7.7% rise in Q2

Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple. 

By Barry Levine • Aug. 22, 2019

HSBC hires flash mobs to hype tap-and-go tech

The bank is using New York's new cardless subway network to drum up awareness of its contactless cards.

By Dan Ennis • Aug. 21, 2019

Facebook's new off-site activity tool likely to impact marketers

Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.

By Robert Williams • Aug. 21, 2019

In-app ad impressions jumped 26% in Q2 on video strength, study finds

Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.

By Robert Williams • Aug. 21, 2019

The boardroom's obsession with NPS is shortsighted

Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.

By Sid Banerjee • Aug. 21, 2019

Are mobile apps worth it for small retailers?

BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.

By Tatiana Walk-Morris • Aug. 20, 2019

Twitter debuts 6-second video bidding unit to encourage more short-form ads

Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.

By Robert Williams • Aug. 20, 2019

Walmart's CMO to depart after a year on the job

The company also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.

By Ben Unglesbee • Aug. 20, 2019

Google to wind down accelerated ad delivery in bid to bolster efficiency

Search and shopping campaigns will automatically switch to standard delivery by Oct. 1.

By Robert Williams • Aug. 20, 2019

Realism: The key to Gen Z marketing

Generation Z has $40 billion in spending power. Marketers need a new mindset to connect with this generation.

Aug. 20, 2019

New Uber feature incentivizes shared rides

Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.

By Katie Pyzyk • Aug. 19, 2019

Google pulls 85 adware-infected apps after 8M downloads

The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.

By Robert Williams • Aug. 19, 2019

Smartwatch market expands 38% in Q2 on Apple, Samsung strength

Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.

By Robert Williams • Aug. 16, 2019

52% of retailers feel ill-prepared to support emerging mobile tech, study says

AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.

By Robert Williams • Aug. 15, 2019

Ad Age: Walmart's digital ad in-housing hits technical snags

Amid the retailer's transition from working with WPP's Triad, some executives are airing frustrations around inventory and a tiered advertiser system.

By Barry Levine • Aug. 15, 2019

Report: Google to end longtime ban on fantasy sports ads

Beginning in some states this month, the change lets brands like DraftKings and FanDuel buy media placements through Google Ads and DV360.

By Robert Williams • Aug. 14, 2019

Nevada's new privacy law is just the beginning

Not many marketers could easily define the difference between something like the GDPR, the CCPA or other proposed state-level privacy laws. That needs to change, writes Adara's Angela Sultana.

By Angela Sultana • Aug. 14, 2019

Promise of personalization has little impact on consumer willingness to share data, study reveals

Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.

By Dianna Christe • Aug. 14, 2019

Coty's DTC brand Younique launches AR beauty tool

The company introduced facial analysis tech to let users virtually sample cosmetics.

By Kaarin Moore • Aug. 13, 2019

TikTok's parent company unveils Chinese search engine to rival Baidu

ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.

By Robert Williams • Aug. 13, 2019

Accenture Interactive buys design shop Insitum to firm up Latin American presence

The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.

By Peter Adams • Aug. 13, 2019

28% of marketers struggle with in-app video delivery, study says

The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.

By Robert Williams • Aug. 12, 2019

InMarket acquires Thinknear as location-based marketing industry consolidates

The merger follows Foursquare's purchase of location-tracking firm Placed from Snap in June.

By Robert Williams • Aug. 9, 2019