Pampers links with Alphabet unit on connected baby monitoring system

Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."

By Peter Adams • July 22, 2019

Facebook shrinks ad space on mobile News Feed

A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.

By Robert Williams • July 22, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Jimmy Dean sponsors Time's Apollo landing celebration in new AR app

The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.

By Dianna Christe • July 22, 2019

Adobe debuts software tools to ease Alexa skill creation

Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.

By Robert Williams • July 22, 2019

Tinder circumvents Google Play fees with in-app payments

Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.

By Robert Williams • July 22, 2019

Report: TikTok tests app features that resemble Instagram's format

The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.

By Robert Williams • July 22, 2019

Ordering app Ritual pilots AdQuick's performance-based OOH format

The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.

By Peter Adams • July 19, 2019

Los Angeles Football Club lets fans order food via Apple Business Chat

Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.

By Robert Williams • July 19, 2019

Disney gets song hub on Spotify to showcase music library

"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.

By Robert Williams • July 19, 2019

Mobile carriers make social media push for 5G

Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.

By Robert Williams • July 19, 2019

Kraft Heinz launches a meal planning app that links to digital carts

Meal Hero uses artificial intelligence and user preferences to develop personalized meal plans shoppers can buy through Instacart.

By Jessica Dumont • July 19, 2019

Uber launches shopping app with Cargo to boost in-car commerce

Cargo Store users get back 10% of their purchases in Uber credits that can be redeemed on future rides or purchases. 

By Robert Williams • July 18, 2019

Postmates adds emoji searches for World Emoji Day

Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.

By Robert Williams • July 18, 2019

Amazon's ad boom continues, but marketers find some features lacking, report says

Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal." 

By Barry Levine • July 18, 2019

Martech M&A deal value doubles to $7.2B amid 'scramble' for data, study says

Consulting firm R3 said 40% of the biggest acquisitions in the past six months were for marketing technology companies.

By Robert Williams • July 17, 2019

McDonald's inks deal with DoorDash, ending Uber Eats' exclusivity

After two years, the fast food chain added a second delivery partner, a move that appeases some franchisees but could be a blow to Uber Eats.

By Alicia Kelso • July 17, 2019

'Wicked' drives ticket sales with AI-powered chatbot

Artificial intelligence platform Broadw.ai works with Facebook Messenger and websites to automate conversations with theatergoers.

By Robert Williams • July 17, 2019

Report: Apple to fund original podcasts to challenge rivals

Spotify's stock declined on news that Apple will pay for exclusive audio programming.

By Robert Williams • July 17, 2019

Don't max out on your core: The value of secondary audience segments

Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.

By Alon Tvina • July 17, 2019

Facebook meets bipartisan opposition to Libra cryptocurrency

Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.

By Robert Williams • July 16, 2019

Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads

Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.

By Robert Williams • July 16, 2019

Vungle acquired by Blackstone for reported $750M

The mobile video advertising startup had raised $30 million in venture capital since its founding in 2011.

By Robert Williams • July 16, 2019

Dentsu's Merkle buys data firm Ugam to scale advanced analytics

The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.

By Barry Levine • July 16, 2019

No ads, no problem: How marketers are collaborating with streaming platforms

Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.

By Kira Barrett • July 15, 2019

Turner pilots in-game ad verification for console platforms

Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.

By Robert Williams • July 14, 2019