'Stranger Things' AR ad comes to life in The New York Times

Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.

By Robert Williams • July 12, 2019

Study: Mobile CRM market will grow 11% to $15B worldwide

Banking, financial services and insurance companies are forecast to spend $3 billion on mobile customer relationship management.

By Robert Williams • July 12, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Google takes another crack at social networking with Shoelace test

Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.

By Robert Williams • July 12, 2019

British Airways, Marriott International set the stage for GDPR fines outside tech industry

"GDPR is designed to protect consumers and their data," said Tim Erlin, VP of product management and strategy at Tripwire. "The type of company holding that data is irrelevant."

By Samantha Schwartz • July 12, 2019

NBA nets Twitch marketer Kate Jhaveri as new CMO

Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.

By Peter Adams • July 11, 2019

Twitter looks to improve ads, cozy up to creators with brand studio

Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.

By Kira Barrett • July 11, 2019

Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger

The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.

By Robert Williams • July 11, 2019

Honest Tea vending machines let people donate to charity

Customers can increase their transaction amount with an "Up Your Impact" purchase and vote on philanthropic projects they wish to support.

By Robert Williams • July 11, 2019

Study: 18% of OTT ad inventory is fraudulent

Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.

By Robert Williams • July 10, 2019

Cotton Inc. debuts Amazon store curated by celebrity stylist

Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.

By Dianna Christe • July 10, 2019

EMarketer: Shopping on smart speakers is growing faster than previously forecast

Revised estimates predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.

By Robert Williams • July 10, 2019

86% of UK ad agencies see digital audio as key media strategy, study says

Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.

By Robert Williams • July 9, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Recode: Walmart faces $1B e-commerce loss, may sell ModCloth

The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.

By Ben Unglesbee • July 3, 2019

Amazon Alexa update lets more skills work together

Voice-powered apps can link to more seamlessly print, make reservations and hail rides.

By Robert Williams • July 3, 2019

Study: Social ad growth drops 50%, elevating e-commerce as a priority

While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.

By Robert Williams • July 3, 2019

ESPN pulls plug on WatchESPN streaming app

Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others. 

By Robert Williams • July 2, 2019

Marketers must boost their data confidence. Here's how they can do it

It won't be long before first-party data becomes a dividing line in the industry, so what can marketers do today? Advertiser Perceptions' VP of business intelligence Stuart Schneiderman weighs in.

By Stuart Schneiderman • July 2, 2019

Samsung opens app store for its Bixby voice assistant

Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.

By Robert Williams • July 2, 2019

Sam's Club launches Q&A app for associates

While there's plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.

By Lisa Rowan • July 1, 2019