Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge

In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.

By Robert Williams • Aug. 6, 2019

Walmart may tap unbanked market with cryptocurrency plan

Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.

By Dan Ennis • Aug. 6, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Microsoft buys PromoteIQ to help retailers build on-site ad programs

The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.

By Barry Levine • Aug. 6, 2019

Böen wine taps NFC tags for connected bottle caps

Shoppers can unlock details without downloading an app, letting the vintner offer the equivalent of a TV commercial at a fraction of the cost of in-aisle ads.

By Robert Williams • Aug. 6, 2019

Study: 38% of shoppers purchase via retailers' mobile apps

While Amazon is the top tool for discovering products, offline remains the most popular buying channel.

By Tatiana Walk-Morris • Aug. 5, 2019

Smartphone shipments slip 2.3%, but show signs of stabilizing, IDC says

A slower pace of declines suggests that demand is starting to pick up.

By Robert Williams • Aug. 5, 2019

YouGov: Some ad blocker users still view 'acceptable' ads

A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.

By Dianna Christe • Aug. 5, 2019

Google pilots 'Play Pass' subscriptions for app store

Arriving as Apple readies its similar Arcade service, Google's test program grants access to apps and games for a monthly fee of $4.99.

By Robert Williams • Aug. 5, 2019

Pinterest posts 62% revenue jump in 'blowout' Q2

After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.

By Peter Adams , Barry Levine • Aug. 2, 2019

Kantar looks to speed up, scale data-driven transformation under Bain

CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.

By Peter Adams • Aug. 2, 2019

Spotify's self-serve ad platform beefs up audience targeting

Course Hero and RXBAR are among the brands to reach target audiences based on their interests at key points during the day.

By Robert Williams • Aug. 2, 2019

Twitter merges agency, ad-tech teams to hone ad campaigns

Stephanie Prager will oversee the teams as head of global agency and platform solutions.

By Robert Williams • Aug. 1, 2019

Study: App install fraud cost marketers $2.3B so far in 2019

Fake in-app purchases surged tenfold to 2.1% of all in-app purchases in Q2 from the prior quarter.

By Robert Williams • Aug. 1, 2019

Cricket Wireless lets customers rack up rewards by viewing ads

AT&T's prepaid mobile carrier partnered with Adfone on an app where users can redeem points for bill credits or digital gift cards.

By Robert Williams • Aug. 1, 2019

Google expands app ad inventory on Discover, YouTube search and in-stream video

A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.

By Peter Adams • July 31, 2019

Why Amazon should be at the center of every brand's e-commerce strategy

To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.

By Dani Nadel • July 31, 2019

Apple offsets iPhone slump with services growth

Until the release of an iPhone with a 5G chip, as is expected next year, the smartphone is unlikely to see a significant upgrade cycle.

By Robert Williams • July 31, 2019

P&G's sales jump as ad spending shrinks, data-driven marketing ramps up

The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.

By Dianna Christe • July 31, 2019

Post-it digitizes note taking with new Android app

3M's line of sticky notes aims to help mobile users capture, organize and share ideas offline and on-the-go.

By Robert Williams • July 31, 2019

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.

By Peter Adams • July 30, 2019

Facebook ranks lowest among social media sites for customer satisfaction, study says

Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.

By Robert Williams • July 30, 2019

Pinterest rolls out browseable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 30, 2019

TikTok's parent company readies smartphone plans

ByteDance said it will make the mobile devices after it struck a deal with hardware developer Smartisan Technology.

By Robert Williams • July 30, 2019

Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.

By Peter Adams • Updated Aug. 7, 2019

DOJ settlement on Sprint/T-Mobile deal pledges fast 5G buildout

The planned merger cleared another regulatory hurdle, with the two mobile providers and Dish pledging a fast rollout of 5G service to U.S. customers.

By Chris Teale • July 29, 2019