Ad Tech: Page 76
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P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019 -
WarnerMedia debuts NYC innovation lab to spur 5G growth
The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.
By Robert Williams • June 18, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Deep Dive
Can new solutions and greater collaboration finally beat mobile ad fraud?
Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.
By Robert Williams • June 18, 2019 -
Amazon releases tools for kid skills in Alexa
Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.
By Tatiana Walk-Morris • June 17, 2019 -
TGI Fridays picks up Uber tab for guests in new pilot
The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores.
By Alicia Kelso • June 17, 2019 -
Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
By Robert Williams • June 17, 2019 -
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • Updated June 18, 2019 -
Brand-safety incidents on mobile apps jump 194%, study says
A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.
By Robert Williams • June 14, 2019 -
Netflix plans 'Stranger Things' AR mobile game
Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.
By Robert Williams • June 14, 2019 -
Study: Customer connections flounder amid centralization, localization efforts
Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.
By Barry Levine • June 14, 2019 -
Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery
Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.
By Julie Littman • June 14, 2019 -
Digital restaurant orders growing at a double-digit clip
Mobile apps represent 60% of digital orders, according to an NPD Group report.
By Alicia Kelso • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
Pandora debuts in-house audio consultancy as marketers tune up sound strategies
Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.
By Robert Williams • June 13, 2019 -
Study: 89% of marketers boost sales with location data
However, only 24% of survey respondents said they used location tracking to measure offline conversions.
By Robert Williams • June 13, 2019 -
Publix to launch mobile payment feature
While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.
By Krishna Thakker • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
'Toy Story 4' gets mobile trivia game from National CineMedia
The web app challenges players to test their knowledge about their favorite Pixar films.
By Robert Williams • June 12, 2019 -
Unilever helps bankroll influencer marketing platform CreatorIQ
The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.
By Dianna Christe • June 12, 2019 -
App Annie: Gaming makes up 74% of app store spending
Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.
By Robert Williams • June 12, 2019 -
New Facebook app will pay adults to monitor their mobile usage
The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.
By Robert Williams • June 12, 2019 -
Poshmark expands social commerce platform into home goods
This marks the online and mobile site's first venture into products outside of fashion and beauty.
By Caroline Jansen • June 11, 2019 -
Mobile internet usage rises to 800 hours a year, study shows
Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.
By Robert Williams • June 11, 2019 -
Mountain Hardwear launches AR app to bring outdoor gear to life
The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.
By Lisa Rowan • June 10, 2019
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