Country Time taps programmatic OOH to advocate for lemonade stands

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

By Dianna Christe and Chantal Tode • July 1, 2019

McDonald's dishes out QR-enabled picnic blankets for hot spot delivery

By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.

By Robert Williams • July 1, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Nike's women's business grows by double digits in 2019

"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.

By Cara Salpini • June 28, 2019

Gucci adds AR sneaker try-ons to its mobile app

The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.

By Robert Williams • June 28, 2019

Sally Beauty launches app to showcase loyalty rewards

The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.

By Robert Williams • June 28, 2019

IAB Tech Lab intros 'nutrition label' program to simplify audience data

A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.

By Robert Williams • June 28, 2019

Apple expands Business Chat to Shopify's online stores

Hodinkee Shop and State Bicycle are among the first merchants to use Apple Business Chat on their Shopify-based stores.

By Robert Williams • June 27, 2019

Instagram will bring ads to Explore tab of personalized content

Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.

By Robert Williams • June 27, 2019

Delta pilots Apple Business Chat for mobile-first push

The airline says it's the first to take advantage of the Apple communications platform targeting on-the-go customers.

By Roberto Torres • June 27, 2019

Google tests carousel format for mobile text ads

The change expands inventory so mobile users can swipe sideways to see multiple ad inserts, creating more revenue potential for the search engine.

By Robert Williams • June 26, 2019

CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership

The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."

By Peter Adams • June 26, 2019

Study: 77% of chief growth officers say apps are critical to revenue

As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.

By Robert Williams • June 26, 2019

Connected TV spots make up 49% of all video ad impressions, study says

Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.

By Robert Williams • June 26, 2019

Transparency takes mobile programmatic from Wild West to advertising's best

There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.

June 26, 2019

Trax acquires Shopkick to merge in-store shelf and shopper data

The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.

By Robert Williams • June 25, 2019

'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies

Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.

By Robert Williams • June 25, 2019

Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

Simplify to deliver more content with less work

How to win in the race to produce engaging, motivating multichannel content: Do less.

By Peter Deubler, Executive Director of Business Process Strategy, Quad • June 25, 2019

LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition

Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.

By Peter Adams • June 24, 2019

7-Eleven adds location-based delivery hot spots

Customers can order food to public places like a park with the convenience chain's latest in-app feature.

By Julie Littman • June 24, 2019

Google halts production of mobile tablets

The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.

By Robert Williams • June 24, 2019

AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game

The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.

By Robert Williams • June 24, 2019

USA Today honors moon landing anniversary with AR apps

An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.

By Robert Williams • June 24, 2019

Mobile data usage surges 82% amid IoT growth, survey shows

Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.

By Robert Williams • June 21, 2019

Niantic acquires AR studio Sensible Object

Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.

By Robert Williams • June 21, 2019