Ad Tech: Page 77
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Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?
The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost.
By Peter Adams • June 10, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Ycor drops bid for Sizmek assets, clearing way for Amazon deal
Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.
By Peter Adams • Updated June 18, 2019 -
Study: Average CMO tenure drops a month while minority chiefs lose ground
The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year.
By Barry Levine • June 7, 2019 -
Report: Snapchat debuts in-app stores for some influencers
Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.
By Robert Williams • June 7, 2019 -
Amazon's new 'StyleSnap' app tool could be a game changer — if it works
After launch, users will be able upload a photo of a desired look and get similar product recommendations from Amazon's assortment.
By Daphne Howland • June 6, 2019 -
HBO debuts branded Pandora quiz for 'Big Little Lies'
A quiz matches streaming music listeners with characters from the show to create a custom playlist.
By Robert Williams • June 6, 2019 -
Digiday: Katzenberg's Quibi will be 'mobile-only'
The video-streaming startup reportedly dropped plans for connected TV apps.
By Robert Williams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 5, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019 -
Opinion
Here's why your mobile strategy needs a realignment
Marketers must evolve and broaden their customer experiences to serve them on mobile, writes Adobe's Bridgette Darling.
By Bridgette Darling • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
Are shoppers ready for multimedia meal kits?
Chefs' Menu and So Yummy partnered on a line of kits that include QR codes that unlock video instructions and culinary tips.
By Lauren Manning • June 5, 2019 -
Courtesy of Ulta
Ulta touts expanded mobile features
App improvements include updates to an AR try-on feature which is set to launch on Android later in June.
By Lisa Rowan • June 4, 2019 -
Report: Justice Department weighs Apple antitrust probe
The federal government is preparing to scrutinize U.S. tech giants.
By Robert Williams • June 4, 2019 -
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 3, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.
By Dianna Christe • June 3, 2019 -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019
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