J&J CMO Alison Lewis departs amid cost-cutting push

She was the first person to have the CMO role at the J&J's consumer division, which doesn't have any plans to replace her.

By Robert Williams • June 21, 2019

Neiman Marcus rolls out Alipay

The retailer is the latest to partner with the mobile payments company to draw in international customers.

By Tatiana Walk-Morris • June 20, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Snap alum launches curated online store Verishop

The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.

By Lisa Rowan • June 20, 2019

T-Mobile updates connected-car app, adds gas station locator

Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.

By Robert Williams • June 20, 2019

Amazon display ads drive non-Amazon sales, study finds

From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.

By Barry Levine • June 20, 2019

Visa's sensory branding boosts positive perception by 14%

Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.

By Robert Williams • June 20, 2019

Hyundai test drives Live Nation's concert AR experiences

As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.

By Robert Williams • June 20, 2019

Quibi secures $100M in ad commitments from P&G, Walmart, Google and others

The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.

By Peter Adams • June 19, 2019

Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue

The subscription sports video service saw revenue 9.5 times greater than May 2018.

By Robert Williams • June 19, 2019

Why personalized packaging works for CPG companies

Benefits include greater engagement and brand awareness, increased sales and consumer loyalty, a report from PreScouter found.

By Cathy Siegner • June 19, 2019

MAC Cosmetics tries on YouTube's newest AR ad formats

In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.

By Robert Williams • June 19, 2019

Eagle Creek debuts NFC-connected luggage

The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.

By Robert Williams • June 18, 2019

Forrester: CMOs face creative rut while overspending on technology

If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.

By Robert Williams • June 18, 2019

Study: Agencies face cost, tech hurdles with AR advertising

However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

WarnerMedia debuts NYC innovation lab to spur 5G growth

The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.

By Robert Williams • June 18, 2019

Can new solutions and greater collaboration finally beat mobile ad fraud?

Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.

By Robert Williams • June 18, 2019

Amazon releases tools for kid skills in Alexa

Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.

By Tatiana Walk-Morris • June 17, 2019

TGI Fridays picks up Uber tab for guests in new pilot

The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores. 

By Alicia Kelso • June 17, 2019

Samsung, 3M test Spotify's podcast audience targeting

As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

By Robert Williams • June 17, 2019

Pinterest expands social commerce partner program

To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

By Robert Williams • June 17, 2019

Facebook unveils plans, mobile wallet for new cryptocurrency

Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

By Peter Adams • Updated June 18, 2019

Brand-safety incidents on mobile apps jump 194%, study says

A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019

Study: Customer connections flounder amid centralization, localization efforts

Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.

By Barry Levine • June 14, 2019