Ad Tech: Page 78
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Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019 -
Six Flags brings virtual parks to RollerCoaster Tycoon mobile game
Players can design theme parks with rides, restaurants, shops and landmarks from real Six Flags properties.
By Robert Williams • May 31, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Opinion
Has Apple already created the solution to save ad-tech?
Wide adoption of Apple's tracking system could breathe new life into ad-tech and benefit all players — including the walled gardens, says S4M's Nicolas Rieul.
By Nicolas Rieul • May 31, 2019 -
What do publishers gain from behavioral ad targeting? Not much, researchers say
A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.
By Peter Adams • May 30, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
Amazon lets Alexa users delete their voice recordings
The privacy feature was announced following criticism that Echo devices eavesdrop on users.
By Robert Williams • May 30, 2019 -
Facebook expands rewarded video, playable ads for mobile games
Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.
By Robert Williams • May 30, 2019 -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
Gartner: Smartphone sales slump as Apple, Samsung lose market share in Q1
As the pace of innovation has slowed, smartphone users have fewer reasons to buy the latest high-end models that offer incremental improvements.
By Robert Williams • May 29, 2019 -
Google sets date for mobile-first search indexing
The search giant will prioritize mobile versions of new websites in search results on July 1.
By Robert Williams • May 29, 2019 -
NHL unveils Facebook Messenger chatbot for Stanley Cup
The new chatbot delivers on-demand updates, GIFs, game highlight videos, schedules and team standings.
By Robert Williams • May 29, 2019 -
Bank of America's virtual assistant snags 7M users in year 1
Erica completed more than 50 million client requests using AI, predictive analytics and natural language processing.
By Robert Williams • May 29, 2019 -
Instagram Shopping used by 39% of UK Gen Zers, study finds
The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.
By Robert Williams • May 28, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Schwartz • May 28, 2019 -
Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs
To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country.
By Barry Levine • May 28, 2019 -
Opinion
What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
Courtesy of Target
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
By Peter Adams • May 24, 2019 -
Google brings food delivery features to Search, Maps and Assistant
Local restaurant ordering platforms ChowNow and Delivery.com partnered with Google at launch.
By Lauren Manning • May 24, 2019 -
Facebook readies ad placements for WhatsApp stories
The addition could be a major change for the messaging app, which has historically resisted advertising.
By Robert Williams • May 24, 2019 -
Fandango sells 'Brightburn' tickets through televised QR codes
Mobile users can point their smartphone at the TV screen and buy movie tickets without having to download a separate app.
By Robert Williams • May 24, 2019 -
Google update lets brands shine in search results
The search giant refreshed mobile search results to highlight website branding.
By Robert Williams • May 23, 2019 -
Gap, Chipotle and Sephora test Ibotta's new rewards-based payment tool
Instead of applying to individual items at checkout, Pay with Ibotta distributes rewards for entire transactions at 30 participating retailers and restaurants.
By Robert Williams • May 23, 2019 -
Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
By Robert Williams • May 22, 2019 -
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019
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