TGI Fridays picks up Uber tab for guests in new pilot

The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores. 

By Alicia Kelso • June 17, 2019

Samsung, 3M test Spotify's podcast audience targeting

As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

By Robert Williams • June 17, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Pinterest expands social commerce partner program

To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

By Robert Williams • June 17, 2019

Facebook unveils plans, mobile wallet for new cryptocurrency

Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

By Peter Adams • Updated June 18, 2019

Brand-safety incidents on mobile apps jump 194%, study says

A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019

Study: Customer connections flounder amid centralization, localization efforts

Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.

By Barry Levine • June 14, 2019

Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery

Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.

By Julie Littman • June 14, 2019

Digital restaurant orders growing at a double-digit clip

Mobile apps represent 60% of digital orders, according to an NPD Group report.

By Alicia Kelso • June 13, 2019

'Fortnite' maker Epic Games acquires Houseparty app

User accounts will be separate, and user data won't be shared between the platforms.

By Robert Williams • June 13, 2019

Study: 89% of marketers boost sales with location data

However, only 24% of survey respondents said they used location tracking to measure offline conversions. 

By Robert Williams • June 13, 2019

Pandora debuts in-house audio consultancy as marketers tune up sound strategies

Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.

By Robert Williams • June 13, 2019

Publix to launch mobile payment feature

While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.

By Krishna Thakker • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

'Toy Story 4' gets mobile trivia game from National CineMedia

The web app challenges players to test their knowledge about their favorite Pixar films.

By Robert Williams • June 12, 2019

Unilever helps bankroll influencer marketing platform CreatorIQ

The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.  

By Dianna Christe • June 12, 2019

App Annie: Gaming makes up 74% of app store spending

Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.

By Robert Williams • June 12, 2019

New Facebook app will pay adults to monitor their mobile usage

The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.

By Robert Williams • June 12, 2019

Poshmark expands social commerce platform into home goods

This marks the online and mobile site's first venture into products outside of fashion and beauty.

By Caroline Jansen • June 11, 2019

Mobile internet usage rises to 800 hours a year, study shows

Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.

By Robert Williams • June 11, 2019

Mountain Hardwear launches AR app to bring outdoor gear to life

The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.

By Lisa Rowan • June 10, 2019

Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform

Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.

By Robert Williams • June 10, 2019

Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?

The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost. 

By Peter Adams • June 10, 2019

Ycor drops bid for Sizmek assets, clearing way for Amazon deal

Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.

By Peter Adams • Updated June 18, 2019

Study: Average CMO tenure drops a month while minority chiefs lose ground

The number of female CMOs rose to 34 from 28 in 2017, but only nine marketing chiefs were minorities, down from 11 the previous year.

By Barry Levine • June 7, 2019