Ad Tech: Page 79
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Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019 -
Airbnb and 23andMe partner to tap interest in heritage travel
Consumers' interest in genetic testing to better understand personal heritage is also driving travel to those countries of ancestry.
By Dianna Christe • May 22, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
TechStyle pilots integration with Google's Shoppable Ads
The parent company of Fabletics, Savage X Fenty and Justfab teamed with social commerce platform Curalate to test the new ad format.
By Robert Williams • May 21, 2019 -
Study: 88% of consumers show 'appnostic' mobile behavior
The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.
By Robert Williams • May 21, 2019 -
Deep Dive
Is DNA analysis the future of personalized marketing or a false positive?
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
By Laura Klepacki • May 21, 2019 -
AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
By Dianna Christe • May 20, 2019 -
Wendy's teams with GasBuddy to reach Memorial Day road-trippers
A new Badges feature on the app lets advertisers reach drivers based on their location.
By Robert Williams • May 20, 2019 -
Spotify targets drivers with first hardware device test
The "Car Thing" lets users request music and podcasts with voice commands, but there are currently no plans to make the device available to consumers.
By Robert Williams • May 20, 2019 -
Survey: Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of executives said the retail industry is making effective use of mobile marketing.
By Robert Williams • May 17, 2019 -
TikTok tops App Store downloads for fifth straight quarter
The social-video app is the only one in the top five not owned by Facebook or Google.
By Robert Williams • May 17, 2019 -
Study: 1 in 100 ad impressions come from malicious source
More than 60% of in-banner video ads and security issues came from just three SSPs.
By Robert Williams • May 17, 2019 -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
Column
Comic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
By John Hazard • May 17, 2019 -
Schnucks expands app-based rewards chain-wide
The grocer first introduced the program last summer and has continued to upgrade and expand it for Midwest customers.
By Jennifer Sweeney • May 17, 2019 -
Amazon acquires key Sizmek ad tech as rivalry with Google grows
The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution came as the e-commerce giant's ad sales boomed.
By Peter Adams • Updated May 31, 2019 -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Study: Mobile gaming more popular than social media
Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).
By Robert Williams • May 16, 2019 -
Skincare brand Ahava sees 10% awareness lift by measuring ad attention
The campaign paired agency Stella Rising with Parsec, a mobile advertising firm that measures and buys ads based on attention — not just impressions.
By Chris Kelly • May 16, 2019 -
Vodafone dials up Adobe for app personalization
Adobe added a mobile-ready workflow and app visual experience composer to its Target marketing software.
By Robert Williams • May 16, 2019 -
NBC tunes into podcasting with 'Songland' series on iHeartRadio
Each episode will feature commentary and a behind-the-scenes look at the TV network's new songwriting competition show.
By Robert Williams • May 16, 2019 -
Facebook to advertisers: Get ready for Clear History
If users wipe their activity outside of Facebook, it could put another serious dent in some types of ad targeting.
By Barry Levine • May 16, 2019 -
Mobile ad spending rises 29% on video growth, study says
Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.
By Robert Williams • May 15, 2019 -
Report: PepsiCo recruits for new in-house team merging data, media planning
With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies.
By Dianna Christe • May 15, 2019 -
Hilton lets Lyft riders earn hotel loyalty points
Later this year, the hotel's loyalty members will be able to redeem points for ride-hailing credits.
By Robert Williams • May 15, 2019 -
Opinion
Why blockchain could realistically improve ad buys
Now that the hype around blockchain in digital media has cooled, the industry should focus on creating efficient, decentralized marketplaces with fewer middlemen and greater transparency, writes Parsec Media's Marc Guldimann.
By Marc Guldimann • May 15, 2019
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