Ad Tech: Page 80
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Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Walmart adds 1-day shipping as delivery battle heats up
The retailer's announcement raises the stakes for competitors and comes just weeks after Amazon upgraded its Prime delivery to next-day for many products.
By Ben Unglesbee • May 14, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Study: Wearables market to grow 15% a year until 2023
Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.
By Robert Williams • May 14, 2019 -
Whole Foods, Nordstrom, other major retailers cautiously open door to crypto payments
A new app called Spedn lets users transact in-store with digital tokens like bitcoin, but none of the partners accepting payments appear eager to flaunt the capability.
By Peter Adams • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019 -
KFC's Spotify playlist curates hip-hop songs that mention the brand
Underscoring the brand's role in pop culture, the playlist is being promoted via street-based marketing in Paris.
By Barry Levine • May 14, 2019 -
Alltown convenience chain drives gas payments through E-ZPass
An RFID system recognizes the tag and sends a text to the driver's phone to confirm the pump number and activate fueling.
By Robert Williams • May 14, 2019 -
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.
By Peter Adams • May 13, 2019 -
Google to let Android users pay for apps with cash
The move is aimed at mobile users in emerging markets who don't have access to credit.
By Robert Williams • May 13, 2019 -
Facebook sues Rankwave over alleged misuse of user data
By filing the suit, the social giant is sending a message to app developers that it's serious about enforcing privacy policies.
By Robert Williams • May 13, 2019 -
Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
By Robert Williams • May 13, 2019 -
Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer
As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement.
By Dianna Christe • May 13, 2019 -
KT launches South Korean 5G network with AR 'Avengers' game
Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."
By Robert Williams • May 13, 2019 -
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.
By Peter Adams • May 10, 2019 -
Amazon makes it easier for mobile carriers to offer its services
IT company Synchronoss will help mobile operators offer Amazon's services directly to their customers.
By Robert Williams • May 10, 2019 -
Burger King drives app downloads with 'Traffic Jam Whopper' deliveries
The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.
By Robert Williams • May 10, 2019 -
Nike runs shoppable Snapchat lens to support women's soccer
On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.
By Robert Williams • May 10, 2019 -
Deep Dive
Turf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Opinion
Let's not lose sight of the aspiration of native ads
The ad industry shouldn't get bogged down in the details of ad products at the expense of greater purposes, writes the IAB's VP of Mobile Susan Borst.
By Susan Borst • May 9, 2019 -
Study: Chatbots to drive $112B in retail sales by 2023
Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.
By Robert Williams • May 9, 2019 -
Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Nike aims for perfect shoe fit with tech rollout
The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.
By Cara Salpini • May 9, 2019 -
Uber to go public at $47 a share for $86B valuation
The ride-hailing giant will start trading Friday on the New York Stock Exchange with greater hopes than Lyft's first month on the Nasdaq.
By Chris Teale • May 9, 2019 -
MMA suggests attribution workarounds amid GDPR, walled garden challenges
A new guide includes data-sharing policies for many of the biggest digital platforms and advice on building multi-touch attribution models for mobile ads.
By Robert Williams • May 9, 2019 -
Bud Light kicks up live soccer experience with VR activation
The beer brand procured four seats from a stadium in Mexico City for fans in Las Vegas to sit in while they watch a live, immersive match tonight.
By Robert Williams • May 9, 2019
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