Google brings ads to Assistant search results

A revamped Assistant app also displays search results that more closely resemble the format of its mobile browser.

By Robert Williams • April 8, 2019

WSJ: Apple Music snags more paid US subscribers than Spotify

The iPhone maker's music service is also growing faster worldwide as it expands into magazine content, TV streaming and video games.

By Robert Williams • April 8, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How brands can score with esports marketing

Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.

By Shane Schick • April 8, 2019

Albertsons' digital media platform tallies 300 CPG campaigns

Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.

By Dianna Christe • April 8, 2019

Why McDonald's is supersizing its tech spending

The QSR giant bought a technology company and invested in a mobile app developer in just one week, signaling an aggressive focus on its drive-thru sales and digital offerings.

By Julie Littman • April 5, 2019

Apple contains TV Plus push to Twitter, study finds

The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service. 

By Robert Williams • April 5, 2019

Study: Facebook ad targeting still discriminates, even when marketers go broad

Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.

By Peter Adams • April 5, 2019

Magna: Search, OOH drove record-breaking ad sales in 2018

Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.

By Erica Sweeney • April 5, 2019

Snapchat ups the ante with gaming, syndicated Stories and fresh ad network

A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.

By Natalie Black (Koltun) , Robert Williams • April 5, 2019

Report: Amazon readies Alexa-powered earbuds

The e-commerce giant seeks to rival Apple's popular AirPods with its own voice-enabled wearables.

By Robert Williams • April 5, 2019

Verizon unveils programmatic DOOH offering as channel's growth climbs

Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.

By Erica Sweeney • April 5, 2019

Paramount brings 'Pet Sematary' scares to life with 3D photo ads

The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.    

By Peter Adams • April 4, 2019

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.

By Cara Salpini • April 4, 2019

84% of B2B marketers expect to see value from AI investments within a year, study finds

Just 18% of B2B marketers and sales professionals are currently using AI, with 66% planning, evaluating or implementing an AI system.

By Erica Sweeney • April 4, 2019

Apple News Plus reaches 200K subscribers in first 2 days

Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.

By Robert Williams • April 4, 2019

Pandora presses play on voice-activated ads

The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.

By Robert Williams • April 4, 2019

T-Mobile video service inks deal to show MTV, Nickelodeon

With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.

By Robert Williams • April 4, 2019

Agency leaders see opportunity — and risks — in marketers' data privacy turmoil

As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.

By Peter Adams • April 4, 2019

Molson Coors unveils direct-to-consumer shopping platform

The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.

By Jessi Devenyns • April 3, 2019

US Bank updates iPhone app to help millennials

A "money mentorship" feature aims to help customers analyze their spending habits in real time.

By Robert Williams • April 3, 2019

EBay shuts down Commerce Network to focus on first-party advertising

The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network.

By Erica Sweeney • April 3, 2019

Gartner: 5G will drive 100M people to shop in AR by next year

Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.

By Robert Williams • April 3, 2019

Walmart launches voice-activated grocery shopping

A new service lets customers order groceries from their Google Assistant-enabled devices.

By Krishna Thakker • April 2, 2019

Nearly all financial apps have security flaws that leave data vulnerable, study finds

A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.

By Robert Williams • April 2, 2019

Unilever mulls ending CMO position with Weed's retirement, The Drum reports

Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.

By Peter Adams • April 2, 2019