Sonic boom: Why more brands are composing musical branding strategies

Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand. 

By Laura Klepacki • April 15, 2019

Puma's latest sneakers come to life in AR app

Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.

By Robert Williams • April 12, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How a decade of mobile marketing innovation created 'the year of the unicorn'

As many as 100 companies valued at $1 billion or more plan to go public in 2019, and it's no coincidence that many are mobile-powered, writes Urban Airship's Mike Herrick.

By Mike Herrick • April 12, 2019

Walmart acquires ad-tech startup Polymorph to capture more brand dollars

The retailer hopes to help brands connect with consumers in more cutting-edge ways as it tries to keep up with Amazon's quickly growing ad business.

By Chantal Tode • April 12, 2019

Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools

The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.

By Robert Williams • April 12, 2019

Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men

The creative challenge behind the brand's latest campaign centers on acknowledging a negative message — our polarizing society — while combating it through smile-inducing content and tech.

By Natalie Black (Koltun) • April 12, 2019

P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens

Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.

By Peter Adams • April 11, 2019

Waze changes direction toward 'destination-based marketing'

Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.

By Robert Williams • April 11, 2019

Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy

Young, affluent consumers interested in direct brands also spend 70% more time streaming each week than they do on social media.

By Peter Adams • April 11, 2019

Uber Eats boosts delivery tracker transparency with colorful animations

The redesigned platform includes a five-step tracking bar and a "latest arrival time by" update in addition to the typical order ETA.

By Kevin Whiteley • April 11, 2019

Study: Pinterest users seek adventure, new brands and tech

Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.

By Robert Williams • April 11, 2019

Dentsu Aegis introduces consultancy to help brands leverage Amazon

Offering new insights and services for marketing through Amazon could help Dentsu Aegis Network position itself as more agile and attract CPG clients.

By Dianna Christe • April 11, 2019

Netflix leans into radio, theaters as streaming wars intensify

Amid other deals, a partnership with SiriusXM signals that the video streaming giant is ramping up to become a broader entertainment company.

By Dianna Christe • April 11, 2019

Spotify adds conversion metrics to track ad performance

Artists and record labels can now more easily monitor their ad campaigns and fine-tune future promotions.

By Robert Williams • April 10, 2019

Animated film 'Missing Link' connects with Alexa adventure game

Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.

By Robert Williams • April 10, 2019

Amazon Go will accept cash payments, CNBC reports

This decision comes as major cities across the country consider banning cashless stores.

By Krishna Thakker • April 10, 2019

IBM shifts focus with sale of Watson marketing, commerce solutions

The company previously offloaded parts of its marketing technology unit to HCL in December.

By Peter Adams • April 9, 2019

USA Today brings world's tallest buildings to life in AR

"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.

By Robert Williams • April 9, 2019

Bose brings audio AR shades and festival content to Coachella

Through the festival's core app, users can unlock exclusive content and hear concert lineups and updates.

By Robert Williams • April 9, 2019

Mobile device sales stall as consumers await 5G, studies say

Shipments will rise 1.2% next year before declining again as consumers hold off on upgrading to newer models.

By Robert Williams • April 9, 2019

Marriott offers exclusive classes with renowned chefs for loyalty members

Experiential travel is a big priority for hospitality brands as the demand grows for more authentic and immersive adventures.

By Dianna Christe • April 9, 2019

Verizon reveals the challenges and opportunities of in-house agencies

As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values.

By Natalie Black (Koltun) • April 9, 2019

6 simple ways to ensure your paid search investment is still paying off

Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.

By Brooks Levering and Margie Hamlin • April 9, 2019

How 'out with the old' can leave you out in the cold

Even in today's tech-focused world, marketers should learn from lessons of the past as a vision of the future, writes Possible Mobile's Jeff Hasen.

By Jeff Hasen • April 9, 2019

WhatsApp Business rolls out for iOS

The app for Android was released last year and is currently in use by more than five million businesses worldwide.

By Kaarin Moore • April 8, 2019