Norwegian Air lands 170% lower cost-per-booking with machine learning

The tech targeted users in select U.S. flight locations who were determined to be most likely to engage with an ad and book a flight.

By Erica Sweeney • Feb. 19, 2019

PwC's CMO on reorganizing, diversity and why it's critical to master tech

In an interview with Marketing Dive, Matt Lieberman also dished on realigning his team around an integrated, agency-like model, AI and putting clients back at the center of business strategies. 

By Dianna Christe • Feb. 19, 2019

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Report: Apple buys AI marketing startup DataTiger

The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.​

By Robert Williams • Feb. 15, 2019

Walmart taps VR to showcase 'How to Train Your Dragon' products

Shoppers will be guided into a gift shop after participating in the immersive experience, which will be offered in several of the retailer's parking lots.

By Erica Sweeney • Feb. 15, 2019

Kellogg sees 18% sales bump through pilot for VR merchandising tool

Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom. 

By Erica Sweeney • Feb. 15, 2019

Walgreens accepts Alipay in 3,000 stores

Allowing Chinese travelers to use the mobile payments they're accustomed to could allow them to bypass foreign exchange rates and purchase more.

By Daphne Howland • Feb. 15, 2019

Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.

By Peter Adams • Feb. 14, 2019

Reddit expands ad products with app install push

The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.

By Robert Williams • Feb. 14, 2019

Business Insider integrates personalized content feed

The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.

By Robert Williams • Feb. 14, 2019

Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Grocers aim to capture more advertising dollars from CPGs

As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.

By Krishna Thakker • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

IPG continues impressive growth streak in Q4, signals strength in Acxiom deal

Executives told analysts that they are so far pleased with the data marketing division acquired last year, though its performance is not yet factored into IPG's broader organic revenue growth.  

By Erica Sweeney • Feb. 14, 2019

Helzberg Diamonds debuts in-store AR feature

Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

By Dan O'Shea • Feb. 13, 2019

Devils Backbone brings beer packaging to life with AR

The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.

By Robert Williams • Feb. 13, 2019

Kroger launches mobile payment platform

Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.

By Jeff Wells • Feb. 13, 2019

Report: Apple riles media firms with proposed fees on 'Netflix for news'

The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.

By Robert Williams • Feb. 13, 2019

Why is Pizza Hut testing delivery with Grubhub?

The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.

By Julie Littman • Feb. 13, 2019

Brand safety improves, but marketers view some solutions as limiting, study finds

Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.

By Erica Sweeney • Feb. 13, 2019

Target updates app after pricing dispute

An investigation by a Minneapolis TV station found that prices on the retailer's mobile app rose as users got closer to stores. 

By Corinne Ruff • Feb. 12, 2019

HQ Trivia debuts voice app for Google Assistant

"HQ University" challenges players to answer 12 questions of increasing difficulty with voice commands.

By Robert Williams • Feb. 12, 2019

Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot

A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers. 

By Erica Sweeney • Feb. 12, 2019