YouCam brings in-store AR sampling to beauty retailers

A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.

By Robert Williams • March 4, 2019

New Balance lets runners trade miles for beer via mobile wallet

Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.

By Robert Williams • March 4, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon ends sales of Dash buttons in push for Alexa shopping

Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.

By Robert Williams • March 4, 2019

Accenture: Many business leaders doubt 5G's revolutionary capabilities

Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.

By Erica Sweeney • March 4, 2019

Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz

The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.

By Dan O'Shea • March 1, 2019

CNN unveils app for Magic Leap's AR headset

The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.

By Robert Williams • March 1, 2019

Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile

Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.

By Robert Williams • March 1, 2019

Lego sponsors Cartoon Network's gamified viewing app

Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.

By Robert Williams • Feb. 28, 2019

Study: 40% of consumers are interested in branded chatbots

Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.

By Robert Williams • Feb. 28, 2019

77% of US ad fraud classified as highly sophisticated, study finds

Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.

By Erica Sweeney • Feb. 28, 2019

Yelp's integration with GrubHub starts to pay off

The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.

By Alicia Kelso • Feb. 27, 2019

Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds

"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.

By Erica Sweeney • Feb. 27, 2019

Apple adds Bidalgo as partner for mobile search ad automation

The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.

By Robert Williams • Feb. 27, 2019

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing

Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.

By Erica Sweeney • Feb. 27, 2019

Pandora Stories lets creators merge music and podcasting

John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.

By Robert Williams • Feb. 27, 2019

Hermes packs AR video messaging into parcel delivery

Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.

By Robert Williams • Feb. 27, 2019

IAB joins push for federal privacy legislation as concern over 'patchwork' state laws grows

The group is petitioning for deeper collaboration between the government and industry as well as a "new paradigm" built on different frameworks than those underpinning laws like GDPR.

By Erica Sweeney • Feb. 27, 2019

Comic Dive: Amazon's Escape From New York

Political pressure caused Amazon to scrap plans for its New York HQ2 campus, but the company's growing ad business marches on.

By John Hazard and Lisa Burdige • Feb. 26, 2019

Apple tests promotional discounts on app subscriptions

Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.

By Robert Williams • Feb. 26, 2019

Oral-B connects AI-powered toothbrush to mobile apps for personalized tips

The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.

By Robert Williams • Feb. 26, 2019

Sprint to launch 5G in 9 cities this year

The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.

By Jason Plautz • Feb. 26, 2019

Contactless ticketing to jump 3x by 2023, study finds

Public transportation is expected to drive most of the growth, particularly among urban consumers.

By Robert Williams • Feb. 26, 2019

What's behind the rise in retailer loyalty program revamps?

Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.

By Cara Salpini • Feb. 26, 2019

Microsoft, Samsung, Nokia and others join AT&T's 5G incubator

The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.

By Robert Williams • Feb. 25, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019