Sandwich chain Blimpie lifts customer spending 11% with personalized offers

At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

By Robert Williams • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat

The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.

By Robert Williams • March 19, 2019

Walmart sparks social media upset after cutting app-based price-matching

The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.

By Robert Williams • March 19, 2019

Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub

The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.

By Erica Sweeney • March 19, 2019

Beyond bells and whistles: How grocery apps are (and should be) evolving

From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.

By Jessica Dumont • March 19, 2019

Uber expands Cargo in-car vending deal to NYC

Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.

By Robert Williams • March 18, 2019

Amazon tests app pop-ups touting private-label goods

Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.

By Robert Williams • March 18, 2019

Paris Baguette debuts mobile app with loyalty program

The chain is offering a free coffee or tea to customers who place their first order though the app.

By Robert Williams • March 18, 2019

Report: Snapchat prepares to unveil long-rumored gaming platform

Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.

By Robert Williams • March 18, 2019

Podcasting turns up the volume as consolidation, mainstream adoption loom

The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.

By Laura Klepacki • March 18, 2019

AMC Theatres' revamped app lets moviegoers order snacks ahead

The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.

By Robert Williams • March 15, 2019

EMarketer: US smartphone usage will grow 3% to 232.8M people this year

IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.

By Robert Williams • March 15, 2019

Facebook loses 2 top executives amid strategy change

The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

Report: Apple buys machine-learning startup Laserlike

The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.

By Robert Williams • March 14, 2019

Coty pilots e-commerce analysis tool to drive digital ad buys

Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.

By Erica Sweeney • March 14, 2019

Google rolls out smart targeting for in-game ads

New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.

By Robert Williams • March 14, 2019

Lush demos visual search app and fresh 'digital packaging' at SXSW

A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.

By Natalie Black (Koltun) • March 14, 2019

Lamps Plus taps SMS texting for customer service

Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.

By Robert Williams • March 14, 2019

When disruptors become followers: Uber, Lyft and their loyalty potential

The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.

By Patrick Reynolds • March 14, 2019

Pandora offers more granular targeting, including smart speaker-specific ads

The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.

By Peter Adams • March 13, 2019

Spotify offers free ad-supported Hulu to paying subscribers

The popular services join forces as the streaming market grows increasingly saturated.

By Robert Williams • March 13, 2019