Samsung taps Revieve for selfie skin analysis

Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.

By Robert Williams • March 11, 2019

Albertsons enhances online shopping with real-time updates

A new partnership with location-sharing tech firm Glympse promises added conveniences for those seeking to save time and avoid the hassle of grocery shopping in stores. 

By Robert Williams • March 11, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber

At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.

By Chris Kelly • March 11, 2019

Dior designs AR filter for Instagram during Paris Fashion Week

The filter generated more than 2.6 million impressions for the European luxury fashion brand.

By Robert Williams • March 11, 2019

Report: Apple may debut iPhone-powered AR headset this year

The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.

By Robert Williams • March 10, 2019

Airbnb buys mobile-first HotelTonight to boost last-minute bookings

As it prepares for an IPO, the hospitality platform seeks to become a one-stop shop for travelers.

By Robert Williams • March 8, 2019

OOH advertising spend jumps 4.5% in 2018, reaching a record high

Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based. 

By Erica Sweeney • March 8, 2019

Google shifts Ad Manager to a first price auction model

The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.

By Erica Sweeney • March 8, 2019

Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music

Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.

By Peter Adams • March 7, 2019

Google dives deeper into visual search with shoppable ads in Images

The search giant's new features make its platform more directly competitive with Pinterest.

By Robert Williams • March 7, 2019

Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program

Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.

By Robert Williams • March 7, 2019

Report: Amazon removes thousands of vendors

The move is the latest indication that Amazon seeks more control over how it works with brands.

By Erica Sweeney • Updated March 12, 2019

McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.

By Peter Adams • March 7, 2019

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

IAB: 78% of marketers will spend more on data in 2019

Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

NBC affiliate station expands viewer texting to all news programs

TV stations like Seattle's KING 5 urge viewer interaction by airing texts during live broadcasts.

By Robert Williams • March 6, 2019

Office Depot teams up with Alibaba

The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.

By Dan O'Shea • March 5, 2019

Sam's Club set to test faster Scan & Go tech

This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.

By Dan O'Shea • March 5, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019

Levi's, Room & Board try on Pinterest's new shopping features

The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.

By Robert Williams • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

49% of retailers name in-store mobile experience a top priority

A third of shoppers said they make purchases on mobile, and 41% predicted they'll do so more frequently in the next two years, BRP found.

By Dan O'Shea • March 4, 2019