Report: Snapchat prepares to unveil long-rumored gaming platform

Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.

By Robert Williams • March 18, 2019

Podcasting turns up the volume as consolidation, mainstream adoption loom

The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.

By Laura Klepacki • March 18, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

AMC Theatres' revamped app lets moviegoers order snacks ahead

The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.

By Robert Williams • March 15, 2019

EMarketer: US smartphone usage will grow 3% to 232.8M people this year

IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.

By Robert Williams • March 15, 2019

Facebook loses 2 top executives amid strategy change

The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

Report: Apple buys machine-learning startup Laserlike

The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.

By Robert Williams • March 14, 2019

Coty pilots e-commerce analysis tool to drive digital ad buys

Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.

By Erica Sweeney • March 14, 2019

Google rolls out smart targeting for in-game ads

New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.

By Robert Williams • March 14, 2019

Lush demos visual search app and fresh 'digital packaging' at SXSW

A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.

By Natalie Black (Koltun) • March 14, 2019

Lamps Plus taps SMS texting for customer service

Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.

By Robert Williams • March 14, 2019

When disruptors become followers: Uber, Lyft and their loyalty potential

The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.

By Patrick Reynolds • March 14, 2019

Pandora offers more granular targeting, including smart speaker-specific ads

The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.

By Peter Adams • March 13, 2019

Spotify offers free ad-supported Hulu to paying subscribers

The popular services join forces as the streaming market grows increasingly saturated.

By Robert Williams • March 13, 2019

Consortium of media, technology companies tackles need for addressable TV ad standards

Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.

By Erica Sweeney • March 13, 2019

Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative

The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.

By Erica Sweeney • March 13, 2019

Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game

Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.

By Robert Williams • March 13, 2019

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Chipotle touts loyalty program with $250K in Venmo payouts

The Mexican food chain is expanding its Chipotle Rewards program nationwide.

By Robert Williams • March 12, 2019

Basic Space looks to leverage the influencer economy

Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.

By Dan O'Shea • March 12, 2019

L'Oréal deepens personalized skincare focus with uBiome partnership

New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

By Natalie Black (Koltun) • March 12, 2019

IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B

Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category. 

By Erica Sweeney • March 12, 2019

AT&T partners with ESL on mobile esports league sponsorship

The year-round league is open to any amateur who wants to compete on their smartphone and features popular titles like "Clash of Clans."

By Robert Williams • March 12, 2019