Verizon unveils programmatic DOOH offering as channel's growth climbs

Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.

By Erica Sweeney • April 5, 2019

Paramount brings 'Pet Sematary' scares to life with 3D photo ads

The studio is the first to deploy a new format by OmniVirt, which is positioning the offering as more dynamic than Facebook's 3D photos.    

By Peter Adams • April 4, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.

By Cara Salpini • April 4, 2019

84% of B2B marketers expect to see value from AI investments within a year, study finds

Just 18% of B2B marketers and sales professionals are currently using AI, with 66% planning, evaluating or implementing an AI system.

By Erica Sweeney • April 4, 2019

Apple News Plus reaches 200K subscribers in first 2 days

Signups exceeded the subscription base for Texture, which Apple acquired last year as the basis for its new "Netflix for magazines" service.

By Robert Williams • April 4, 2019

Pandora presses play on voice-activated ads

The music streaming platform is working with ad-tech firm Instreamatic on ads that will respond to voice commands.

By Robert Williams • April 4, 2019

T-Mobile video service inks deal to show MTV, Nickelodeon

With 5G on the horizon, Viacom partnered with the third-biggest wireless carrier to deliver live TV and on-demand content.

By Robert Williams • April 4, 2019

Agency leaders see opportunity — and risks — in marketers' data privacy turmoil

As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.

By Peter Adams • April 4, 2019

Molson Coors unveils direct-to-consumer shopping platform

The beer giant launched an e-commerce site for its Blue Moon brand in April after unveiling a similar concept for Coors Light two months earlier.

By Jessi Devenyns • April 3, 2019

US Bank updates iPhone app to help millennials

A "money mentorship" feature aims to help customers analyze their spending habits in real time.

By Robert Williams • April 3, 2019

EBay shuts down Commerce Network to focus on first-party advertising

The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network.

By Erica Sweeney • April 3, 2019

Gartner: 5G will drive 100M people to shop in AR by next year

Nearly half of retailers plan to deploy AR/VR features, but the technologies still face several challenges.

By Robert Williams • April 3, 2019

Walmart launches voice-activated grocery shopping

A new service lets customers order groceries from their Google Assistant-enabled devices.

By Krishna Thakker • April 2, 2019

Nearly all financial apps have security flaws that leave data vulnerable, study finds

A key vulnerability is an openness to decompiling, letting hackers peer inside an app's code to find its security flaws.

By Robert Williams • April 2, 2019

Unilever mulls ending CMO position with Weed's retirement, The Drum reports

Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.

By Peter Adams • April 2, 2019

McDonald's brings tech to the table with $3.7M investment in app developer

The chain's latest investment will give it a competitive edge by gaining access to new tech that will enhance the customer experience and drive sales.

By Julie Littman • April 2, 2019

Ad Age: Instagram pitches IGTV ads for creators

Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.

By Robert Williams • April 2, 2019

Study: Half of marketers struggle with martech focused on personalization, optimization

Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.

By Erica Sweeney • April 2, 2019

Chipotle spurs 5x surge in loyalty app downloads, analyst says

Within a week of the nationwide rollout​, Chipotle Rewards registered its one-millionth member, according to an industry analyst at Barclays Capital.

By Robert Williams • April 2, 2019

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover

Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.

By Erica Sweeney • April 2, 2019

Strategies for an organically habit-forming mobile app

The apps that catch on are those that earn a certain trust with their users to keep them coming back, writes Eddie Geller, CEO of baby book app Tinybeans.

By Eddie Geller • April 2, 2019

Study: Mobile ads get most attention while people watch TV

More than half of U.S. adults said brand familiarity is the top reason to pay attention to an ad seen on a smartphone.

By Robert Williams • April 1, 2019

IDC: AR/VR headset shipments to surge 54% this year

AR headset shipments will outpace those for VR devices, which have a bigger base of installations among gaming platforms.

By Robert Williams • April 1, 2019

63% of broadcaster impressions were served via connected TV in 2018, study finds

Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention. 

By Erica Sweeney • April 1, 2019

Moolah, SurgePhone offer ad-supported mobile service

Mobile users can get free mobile service in exchange for watching ads.

By Robert Williams • April 1, 2019