Ad Tech: Page 89
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Consortium of media, technology companies tackles need for addressable TV ad standards
Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.
By Erica Sweeney • March 13, 2019 -
Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup.
By Erica Sweeney • March 13, 2019 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game
Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.
By Robert Williams • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019 -
Chipotle touts loyalty program with $250K in Venmo payouts
The Mexican food chain is expanding its Chipotle Rewards program nationwide.
By Robert Williams • March 12, 2019 -
Basic Space looks to leverage the influencer economy
Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.
By Dan O'Shea • March 12, 2019 -
L'Oréal deepens personalized skincare focus with uBiome partnership
New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.
By Natalie Black (Koltun) • March 12, 2019 -
AT&T partners with ESL on mobile esports league sponsorship
The year-round league is open to any amateur who wants to compete on their smartphone and features popular titles like "Clash of Clans."
By Robert Williams • March 12, 2019 -
IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B
Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category.
By Erica Sweeney • March 12, 2019 -
Samsung taps Revieve for selfie skin analysis
Users of the Galaxy S10 can take a selfie to receive personalized skin analysis.
By Robert Williams • March 11, 2019 -
Albertsons enhances online shopping with real-time updates
A new partnership with location-sharing tech firm Glympse promises added conveniences for those seeking to save time and avoid the hassle of grocery shopping in stores.
By Robert Williams • March 11, 2019 -
How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber
At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.
By Chris Kelly • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Report: Apple may debut iPhone-powered AR headset this year
The first generation of glasses will rely on a nearby iPhone for processing power, an internet connection and location services.
By Robert Williams • March 10, 2019 -
Airbnb buys mobile-first HotelTonight to boost last-minute bookings
As it prepares for an IPO, the hospitality platform seeks to become a one-stop shop for travelers.
By Robert Williams • March 8, 2019 -
OOH advertising spend jumps 4.5% in 2018, reaching a record high
Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.
By Erica Sweeney • March 8, 2019 -
Google shifts Ad Manager to a first price auction model
The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying.
By Erica Sweeney • March 8, 2019 -
Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music
Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes.
By Peter Adams • March 7, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program
Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.
By Robert Williams • March 7, 2019 -
Report: Amazon removes thousands of vendors
The move is the latest indication that Amazon seeks more control over how it works with brands.
By Erica Sweeney • Updated March 12, 2019 -
McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze
A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.
By Peter Adams • March 7, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 7, 2019 -
IAB: 78% of marketers will spend more on data in 2019
Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.
By Erica Sweeney • March 6, 2019 -
NBC reveals promising results for Prime Pod ads, plans expansion
The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.
By Erica Sweeney • March 6, 2019
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