Ad Tech: Page 88
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Apple to shut down Texture as Apple News Plus starts
The shutdown leaves Android and Amazon Fire HD subscribers without access to the digital newsstand service.
By Robert Williams • April 1, 2019 -
Publicis completes $4B purchase of Epsilon as data marketing race heats up
The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.
By Peter Adams • Updated July 2, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Sizmek files for Chapter 11 bankruptcy amid programmatic challenges
The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.
By Erica Sweeney • April 1, 2019 -
How Audi shifted gears from being a quiet niche brand to a progressive challenger
Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.
By Peter Adams • April 1, 2019 -
Study: Mobile app spending to double to $156B by 2023
Latin America and Africa will show the fastest growth rates as developing markets enter the smartphone era.
By Robert Williams • March 29, 2019 -
Postmates' latest partnership brings in-app food ordering to Coachella
A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.
By Kevin Whiteley • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • March 28, 2019 -
Square brings in-seat food ordering to Washington Nationals fans
Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.
By Robert Williams • March 28, 2019 -
Alfa Romeo campaign merges gaming and Beethoven
Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."
By Erica Sweeney • March 28, 2019 -
NBA lets Magic Leap users watch live AR basketball
The app shows games, team information and player statistics on several computer-generated displays.
By Robert Williams • March 27, 2019 -
Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says
The media company outlines steps marketers can take to break through several challenges related to blockchain and realize the technology's benefits.
By Erica Sweeney • March 27, 2019 -
Aveeno gives away face masks as Cargo rides into new markets
Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.
By Robert Williams • March 27, 2019 -
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
sturti via Getty Images
CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds
Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.
By Erica Sweeney • March 27, 2019 -
Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand
The news closely follows the platform's $337 million dual purchase of the network Gimlet Media and production shop Anchor.
By Peter Adams • March 26, 2019 -
Courtesy of PRNewswire/McDonald's
McDonald's buys Dynamic Yield for $300M to improve drive-thru experience
Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic.
By Julie Littman • March 26, 2019 -
Apple unveils mostly ad-free content services for entertainment, gaming
The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.
By Robert Williams • March 26, 2019 -
NFL, Verizon pen 2-year deal to bring 5G into stadiums
The organizations will develop in-stadium mobile features for sports fans who attend live games.
By Robert Williams • March 26, 2019 -
Opinion
Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us
While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.
By Tim Burke • March 26, 2019 -
Opinion
Retail apps: how to calculate ROI
Retailers should consider hard-to-measure indicators like user experience when assessing the value of building an app, writes Unbound Commerce's Wilson Kerr.
By Wilson Kerr • March 26, 2019 -
Domino's adds in-car ordering to its tech lineup
The national pizza chain's latest innovation builds on its litany of ordering options, giving it a leg up on competitors that have been playing catch-up.
By Julie Littman • March 25, 2019 -
Nilla Wafers bakes 32-point ad recall jump into social video campaign
Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.
By Robert Williams • March 25, 2019 -
IOS 12 engagement levels for notifications remain stable despite new controls, study says
Thirty percent of media app users showed no change in notification engagement rates after updating to iOS 12.
By Robert Williams • March 25, 2019 -
TikTok grosses $75M from virtual currency sales
People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.
By Robert Williams • March 25, 2019
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