Ad Tech: Page 94
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Facebook buys visual shopping startup GrokStyle
The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.
By Robert Williams • Feb. 11, 2019 -
Report: Amazon ramps up livestreaming for brands
The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.
By Erica Sweeney • Feb. 11, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Spotify moves to ban ad block users from its platform
Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer.
By Robert Williams • Feb. 11, 2019 -
NBC offers sales guarantees for STX Films campaign around 'The Upside'
The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango.
By Erica Sweeney • Feb. 11, 2019 -
Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week
The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.
By Dan O'Shea • Feb. 8, 2019 -
Amazon reportedly rethinks NYC HQ2 after backlash
The Washington Post suggests that the company may be threatening to pull out of the Queens campus in order to put pressure on city and state officials to seal the deal.
By Natalie Black (Koltun) • Feb. 8, 2019 -
McDonald's, Chipotle, Yum and Dunkin' double down on delivery
Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.
By Julie Littman • Feb. 8, 2019 -
Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise
The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.
By Peter Adams • Feb. 8, 2019 -
Yum Brands hunts for global leader to build digital, tech strategy
Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.
By Samantha Schwartz • Feb. 8, 2019 -
Pinterest automates Shop the Look curation
The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.
By Dan O'Shea • Feb. 8, 2019 -
MGM Resorts sponsors experience in Sacramento Kings game app
"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.
By Robert Williams • Feb. 8, 2019 -
'Fortnite' passes $500M in revenue on iOS devices
Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.
By Robert Williams • Feb. 8, 2019 -
Twitter debuts 'monetizable' metric for its 126M users
The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.
By Robert Williams • Feb. 8, 2019 -
Mondelez names Scrum50 as e-commerce agency of record
The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands.
By Erica Sweeney • Feb. 8, 2019 -
QVC launches mobile app with shoppable video, unveils new logo
The multichannel retailer places a bet on technology while launching a new brand identity.
By Dan O'Shea • Feb. 7, 2019 -
Bad actors exploited ads.txt in scheme targeting high-profile publishers
DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.
By Peter Adams • Updated Feb. 8, 2019 -
Facebook will soon show users how advertisers target them
Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.
By Robert Williams • Feb. 7, 2019 -
Expectations around brand trust jump 250% year-over-year, study finds
Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.
By Erica Sweeney • Feb. 7, 2019 -
Q&A
Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge
After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.
By Natalie Black (Koltun) • Feb. 7, 2019 -
Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions
Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.
By Chris Kelly • Feb. 6, 2019 -
50% of retailers list mobile shopping apps as a top priority
There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.
By Dan O'Shea • Feb. 6, 2019 -
Cara Salpini/Marketing Dive
How DTC brands see the purpose of stores
For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.
By Corinne Ruff • Feb. 6, 2019 -
Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Snap's revenue surges 36% as user base steadies at 186M
Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.
By Robert Williams • Feb. 6, 2019 -
NBA names AT&T as official sponsor to create tech-focused fan experiences
Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology.
By Erica Sweeney • Feb. 6, 2019
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