Sandwich chain Blimpie lifts customer spending 11% with personalized offers

At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

By Robert Williams • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat

The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.

By Robert Williams • March 19, 2019

Walmart sparks social media upset after cutting app-based price-matching

The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.

By Robert Williams • March 19, 2019

Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub

The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.

By Erica Sweeney • March 19, 2019

Beyond bells and whistles: How grocery apps are (and should be) evolving

From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.

By Jessica Dumont • March 19, 2019

Uber expands Cargo in-car vending deal to NYC

Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.

By Robert Williams • March 18, 2019

Amazon tests app pop-ups touting private-label goods

Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.

By Robert Williams • March 18, 2019

Paris Baguette debuts mobile app with loyalty program

The chain is offering a free coffee or tea to customers who place their first order though the app.

By Robert Williams • March 18, 2019

Report: Snapchat prepares to unveil long-rumored gaming platform

Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.

By Robert Williams • March 18, 2019

Podcasting turns up the volume as consolidation, mainstream adoption loom

The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.

By Laura Klepacki • March 18, 2019

AMC Theatres' revamped app lets moviegoers order snacks ahead

The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.

By Robert Williams • March 15, 2019

EMarketer: US smartphone usage will grow 3% to 232.8M people this year

IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.

By Robert Williams • March 15, 2019

Facebook loses 2 top executives amid strategy change

The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

Report: Apple buys machine-learning startup Laserlike

The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.

By Robert Williams • March 14, 2019

Coty pilots e-commerce analysis tool to drive digital ad buys

Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.

By Erica Sweeney • March 14, 2019

Google rolls out smart targeting for in-game ads

New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.

By Robert Williams • March 14, 2019

Lush demos visual search app and fresh 'digital packaging' at SXSW

A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.

By Natalie Black (Koltun) • March 14, 2019

Lamps Plus taps SMS texting for customer service

Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.

By Robert Williams • March 14, 2019

When disruptors become followers: Uber, Lyft and their loyalty potential

The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.

By Patrick Reynolds • March 14, 2019

Pandora offers more granular targeting, including smart speaker-specific ads

The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing.

By Peter Adams • March 13, 2019

Spotify offers free ad-supported Hulu to paying subscribers

The popular services join forces as the streaming market grows increasingly saturated.

By Robert Williams • March 13, 2019