YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says

For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.

By Dianna Christe • Oct. 9, 2019

Study: Personalization promise doesn't urge people to share information

U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.

By Robert Williams • Oct. 9, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook nears $40M settlement of advertiser lawsuit

The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.

By Robert Williams • Oct. 8, 2019

Adidas 1st to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.

By Robert Williams • Oct. 8, 2019

Giant casts a wider net with new rewards program

Through its app, the grocer can offer more personalized rewards to each shopper.

By Jessica Dumont • Oct. 8, 2019

Apple acquires visual effects startup iKinema

The tech giant is intent on creating software tools that take AR experiences to the next level. 

By Robert Williams • Oct. 7, 2019

5G smartphone sales will top 1B by 2025, study forecasts

Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.

By Robert Williams • Oct. 7, 2019

WSJ: Disney bans Netflix ads on TV networks

The move is the latest in a series of aggressions among competing streaming services.

By Dianna Christe • Oct. 7, 2019

Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

Modelo enlivens Day of the Dead murals via AR

The murals show a 3D animation of a woman extending her skeletal arm forward to grab a bottle of Modelo Especial.

By Robert Williams • Oct. 7, 2019

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.

By Chris Kelly • Oct. 4, 2019

3M's Post-It hooks up to Trello for project management

Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.

By Robert Williams • Oct. 4, 2019

GOAT showcases world's rarest sneakers with AR try-ons

App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.

By Robert Williams • Oct. 4, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Instagram clones another Snapchat feature with close friends messaging

Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.

By Robert Williams • Oct. 4, 2019

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Diners want mobile ordering, but only 18% of restaurant apps offer it

This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.

By Alicia Kelso • Oct. 3, 2019

Google intros price-tracking, enhanced visual search in latest e-commerce bid

Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.

By Peter Adams • Oct. 3, 2019

Microsoft debuts foldable smartphone for 2020 holiday season

The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.

By Robert Williams • Oct. 3, 2019

PepsiCo teams with Minnesota Vikings on AR game

Commemorative cups have scannable codes that open into a video game for Vikings fans.

By Robert Williams • Oct. 3, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.

By Barry Levine • Oct. 3, 2019

Samsung highlights diversity to celebrate Galaxy's 10th anniversary

A multichannel campaign includes tie-ins with Fox and ESPN, "Fortnite" and a digital exhibition about Latinx artists.

By Barry Levine • Oct. 3, 2019

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.

By Peter Adams • Oct. 2, 2019