Mobile: Page 107
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McCormick unveils Flavor Maker app for home chefs
The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.
By Robert Williams • Sept. 26, 2019 -
Honda debuts animated comic book on social media
"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.
By Robert Williams • Sept. 26, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Amazon on September 26, 2019
Amazon expands Alexa with voice-powered wearables
The virtual assistant is also getting its first celebrity voice setting, enabling users to change Alexa to sound like actor Samuel L. Jackson.
By Robert Williams • Sept. 26, 2019 -
Retrieved from Walmart on September 26, 2019
Walmart challenges TikTok users to share dance moves
The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.
By Robert Williams • Sept. 26, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.
By Natalie Black (Koltun) • Sept. 26, 2019 -
Peter Adams/Marketing Dive
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Sponsored by NativeX
Make a serious impression on the Chinese mobile market with the right DSP
The greatest growth in programmatic ads will come from China with a 31.5% increase in China by 2020.
By Kevin Ford, Marketing Manager, NativeX • Sept. 26, 2019 -
Pickles, mayo and data privacy: Jersey Mike's rethinks mobile authentication
While historically slow to adopt new technologies, restaurants have to rethink mobile systems in an era of heightened privacy concerns.
By Samantha Schwartz • Sept. 25, 2019 -
Dietz & Watson cooks up 'rum ham' for 'It's Always Sunny in Philadelphia' premiere
The deli brand partnered with Sailor Jerry Spiced Rum on a social media tie-in for the hit sitcom.
By Robert Williams • Sept. 25, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Google overtakes Facebook as top driver of app installs, study says
Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.
By Robert Williams • Sept. 25, 2019 -
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
Peter Adams/Marketing Dive
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
Pinterest debuts Shop the Look ads, dynamic business profiles
Updated business profiles let brands make direct sales with a dedicated Shop tab.
By Robert Williams • Sept. 24, 2019 -
Macy's tests Verizon Media's new immersive AR ads
The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.
By Robert Williams • Sept. 24, 2019 -
Kraft Heinz brings mobile-activated packaging to Walmart
The "Find the Golden Single!" promotion gave shoppers a chance to win $50 with an interactive mobile game.
By Robert Williams • Sept. 24, 2019 -
How mobile helps Hershey manage impulse purchases
Ahead of peak candy-buying season, executives shared how mobile can bring together media, distribution and customer insights.
By Natalie Black (Koltun) • Sept. 24, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 24, 2019 -
Facebook suspends 69K apps amid privacy investigation
The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.
By Robert Williams • Sept. 23, 2019 -
Amazon offers free mobile game content to Prime members
The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.
By Robert Williams • Sept. 23, 2019 -
Tinder's interactive video series 'Swipe Night' seeks Gen Z daters
The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.
By Robert Williams • Sept. 23, 2019 -
Sephora tops ranking of retail personalization for 3rd straight year
Nordstrom jumped to second place with an improved score for mobile retailing, Sailthru found.
By Robert Williams • Sept. 20, 2019 -
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
By Robert Williams • Sept. 20, 2019 -
Will Dunkin's mobile ordering expansion challenge Starbucks?
The coffee chain made its On-The-Go mobile ordering feature accessible to all customers, not just DD Perks Rewards members, as part of its app update.
By Lauren Manning • Sept. 20, 2019
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