Mobile: Page 112
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Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
Mobile web usage overtakes time spent on Facebook app by 3%, study says
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 23, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Starbucks to license out exclusive mobile tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
TD Ameritrade's voice-powered financial tools hit connected cars
Through Google's Android Auto or Amazon's Echo Auto, drivers can hear market summaries, industry updates and real-time quotes while on the go.
By Robert Williams • July 23, 2019 -
BBC News unveils Merrill-sponsored progressive web app content hub
Readers benefit from an app-like experience while BBC's advertisers get greater viewability and flexibility in the creation of sponsored mini-verticals.
By Robert Williams • July 23, 2019 -
WWF taps Viber messaging app for Global Tiger Day fundraising
Tiger-themed sticker packs can be shared among friends via mobile messages before the conservation holiday on July 29.
By Robert Williams • July 23, 2019 -
Perfect Corp. rolls out makeup AR tool for small businesses
With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.
By Tatiana Walk-Morris • July 23, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October.
By Barry Levine • July 23, 2019 -
Pampers links with Alphabet unit on connected baby monitoring system
Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."
By Peter Adams • July 22, 2019 -
Facebook shrinks ad space on mobile News Feed
A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.
By Robert Williams • July 22, 2019 -
YouTube settles with FTC over claims related to mishandling children's data, reports say
While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.
By Dianna Christe • July 22, 2019 -
Jimmy Dean sponsors Time's Apollo landing celebration in new AR app
The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.
By Dianna Christe • July 22, 2019 -
Adobe debuts software tools to ease Alexa skill creation
Designers can export prototypes of voice-powered apps for client or stakeholder demonstrations, possibly shortening the development cycle.
By Robert Williams • July 22, 2019 -
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Los Angeles Football Club lets fans order food via Apple Business Chat
Scanning QR codes in the stadium with an iPhone opens a conversation with the soccer team's Olly virtual assistant about placing an order.
By Robert Williams • July 19, 2019 -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019 -
Disney gets song hub on Spotify to showcase music library
"Let It Go," the hit song from "Frozen," is the most-streamed Disney song on the platform.
By Robert Williams • July 19, 2019 -
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Kraft Heinz launches a meal planning app that links to digital carts
Meal Hero uses artificial intelligence and user preferences to develop personalized meal plans shoppers can buy through Instacart.
By Jessica Dumont • July 19, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.
By Robert Williams • July 18, 2019
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