Mobile: Page 113
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Uber launches shopping app with Cargo to boost in-car commerce
Cargo Store users get back 10% of their purchases in Uber credits that can be redeemed on future rides or purchases.
By Robert Williams • July 18, 2019 -
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Postmates adds emoji searches for World Emoji Day
Customers can combine the "taco" and "bell" emoji to look up Taco Bell, or the "hamburger" and "crown" to get Burger King.
By Robert Williams • July 18, 2019 -
Kahlúa showcases least-liked Instagram posts in pop-up art exhibit
The liqueur brand also added a section to its website called #BottomNine to help Instagram users see which of their posts received the fewest likes.
By Robert Williams • July 18, 2019 -
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
By Peter Adams • July 17, 2019 -
Study: Consumers like chatbots but prefer human interaction
A recent survey finds respondents prefer chatting with humans to answer questions due to ease of communication and good customer experience.
By Tatiana Walk-Morris • July 17, 2019 -
McDonald's inks deal with DoorDash, ending Uber Eats' exclusivity
After two years, the fast food chain added a second delivery partner, a move that appeases some franchisees but could be a blow to Uber Eats.
By Alicia Kelso • July 17, 2019 -
'Wicked' drives ticket sales with AI-powered chatbot
Artificial intelligence platform Broadw.ai works with Facebook Messenger and websites to automate conversations with theatergoers.
By Robert Williams • July 17, 2019 -
Report: Apple to fund original podcasts to challenge rivals
Spotify's stock declined on news that Apple will pay for exclusive audio programming.
By Robert Williams • July 17, 2019 -
Halo Top, Bumble dish out frozen treats for National Ice Cream Day
Users can win a free box of Halo Top Pops by swiping through the app's dating and networking sections for a coupon.
By Robert Williams • July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Facebook meets bipartisan opposition to Libra cryptocurrency
Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.
By Robert Williams • July 16, 2019 -
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Vungle acquired by Blackstone for reported $750M
The mobile video advertising startup had raised $30 million in venture capital since its founding in 2011.
By Robert Williams • July 16, 2019 -
Snap courts Asian advertisers with renewed Baidu deal
The Chinese tech company again will be Snapchat's representative to advertisers in Greater China, Japan and South Korea.
By Robert Williams • July 16, 2019 -
Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
A gamified campaign seeks to remove stress and stigma from discussions about money.
By Robert Williams • July 15, 2019 -
Twitch tops livestreaming platforms with 70% of hours watched
Amazon's video streaming site snagged higher viewership in Q2 than YouTube Live, Facebook Gaming and Microsoft's Mixer.
By Robert Williams • July 15, 2019 -
Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
By Robert Williams • July 14, 2019 -
'Stranger Things' AR ad comes to life in The New York Times
Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.
By Robert Williams • July 12, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
By Peter Adams • July 12, 2019 -
Study: Mobile CRM market will grow 11% to $15B worldwide
Banking, financial services and insurance companies are forecast to spend $3 billion on mobile customer relationship management.
By Robert Williams • July 12, 2019 -
Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
By Robert Williams • July 12, 2019 -
Back-to-school shopping on mobile will jump this year, Deloitte predicts
A study shows changing consumer trends for school supplies in late summer, but most shoppers still favor brick-and-mortar stores for purchases.
By Robert Williams • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
By Kira Barrett • July 11, 2019
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