Facebook unveils plans, mobile wallet for new cryptocurrency

Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

By Peter Adams • Updated June 18, 2019

Brand-safety incidents on mobile apps jump 194%, study says

A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.

By Robert Williams • June 14, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019

Amazon Restaurants is dead, but the e-tailer is still hungry for food delivery

Now that the company has yielded its humble slice of the market to DoorDash, Uber Eats and Grubhub, analysts expect Amazon to buy its way back into the game.

By Julie Littman • June 14, 2019

Comic Dive: Haters Gonna Hate

Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

By John Hazard • June 14, 2019

Digital restaurant orders growing at a double-digit clip

Mobile apps represent 60% of digital orders, according to an NPD Group report.

By Alicia Kelso • June 13, 2019

Michelob Ultra turns Father's Day tributes on Instagram into real cards

The cards will include a Drizly code that can be used to order the beer for delivery.

By Robert Williams • June 13, 2019

'Fortnite' maker Epic Games acquires Houseparty app

User accounts will be separate, and user data won't be shared between the platforms.

By Robert Williams • June 13, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

Study: 89% of marketers boost sales with location data

However, only 24% of survey respondents said they used location tracking to measure offline conversions. 

By Robert Williams • June 13, 2019

Pandora debuts in-house audio consultancy as marketers tune up sound strategies

Ashley HomeStore is among the first clients working with Studio Resonate, which focuses on the development of sonic logos, creative, media and more.

By Robert Williams • June 13, 2019

Publix to launch mobile payment feature

While the retailer hasn't confirmed a timeline for rollout, customers can pay for groceries through the app, which could speed up the checkout process.

By Krishna Thakker • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

'Toy Story 4' gets mobile trivia game from National CineMedia

The web app challenges players to test their knowledge about their favorite Pixar films.

By Robert Williams • June 12, 2019

App Annie: Gaming makes up 74% of app store spending

Mobile gaming is 20% bigger than all other forms of video games combined, creating a broader audience for advertisers to reach through in-game ads.

By Robert Williams • June 12, 2019

New Facebook app will pay adults to monitor their mobile usage

The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.

By Robert Williams • June 12, 2019

Why New Balance pivoted from video to playables to break into new markets

A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.

By Peter Adams • June 12, 2019

Poshmark expands social commerce platform into home goods

This marks the online and mobile site's first venture into products outside of fashion and beauty.

By Caroline Jansen • June 11, 2019

Mobile internet usage rises to 800 hours a year, study shows

Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.

By Robert Williams • June 11, 2019

Just 1 in 5 consumers have shopped by voice, study says

People who describe themselves as heavy users of voice assistants are more likely to use the technology for shopping.

By Robert Williams • June 11, 2019

Toyota targets Hispanic car buyers with AR mobile ads

The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.

By Robert Williams • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Malibu's new scannable bottles unlock mobile game, branded swag

NFC tags and a QR code on the bottle's neck activate a mobile site with cocktail recipes and other exclusive content.

By Robert Williams • June 11, 2019

Hyatt offers last-minute Pride packages via experience-focused Find platform

The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees. 

By Peter Adams • June 10, 2019