Mobile: Page 120
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Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Lyft parts ways with CMO after 8 months, shakes up marketing department
Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.
By Peter Adams • May 31, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019 -
Gatorade boosts UGC with new app for teen athlete videos
The free platform aims to help younger users capture and share videos of their best sports moments.
By Robert Williams • May 31, 2019 -
Six Flags brings virtual parks to RollerCoaster Tycoon mobile game
Players can design theme parks with rides, restaurants, shops and landmarks from real Six Flags properties.
By Robert Williams • May 31, 2019 -
Chipotle joins spelling bee to pit its ingredients against competitors'
At this year's Scripps National Spelling Bee, some contestants participated in word challenges involving ingredients like "avocado" and "carrageenan."
By Barry Levine • May 31, 2019 -
Opinion
Has Apple already created the solution to save ad-tech?
Wide adoption of Apple's tracking system could breathe new life into ad-tech and benefit all players — including the walled gardens, says S4M's Nicolas Rieul.
By Nicolas Rieul • May 31, 2019 -
Ikea testing new app with shoppable feed, AR
The technology will first roll out in France and the Netherlands, with the goal to reach additional markets by the end of 2019.
By Caroline Jansen • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
Amazon lets Alexa users delete their voice recordings
The privacy feature was announced following criticism that Echo devices eavesdrop on users.
By Robert Williams • May 30, 2019 -
Facebook expands rewarded video, playable ads for mobile games
Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.
By Robert Williams • May 30, 2019 -
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Study: 65% of shoppers prioritize deals, exclusive offers on retail apps
However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock.
By Robert Williams • May 30, 2019 -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
Gartner: Smartphone sales slump as Apple, Samsung lose market share in Q1
As the pace of innovation has slowed, smartphone users have fewer reasons to buy the latest high-end models that offer incremental improvements.
By Robert Williams • May 29, 2019 -
Google sets date for mobile-first search indexing
The search giant will prioritize mobile versions of new websites in search results on July 1.
By Robert Williams • May 29, 2019 -
NHL unveils Facebook Messenger chatbot for Stanley Cup
The new chatbot delivers on-demand updates, GIFs, game highlight videos, schedules and team standings.
By Robert Williams • May 29, 2019 -
Bank of America's virtual assistant snags 7M users in year 1
Erica completed more than 50 million client requests using AI, predictive analytics and natural language processing.
By Robert Williams • May 29, 2019 -
Instagram Shopping used by 39% of UK Gen Zers, study finds
The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.
By Robert Williams • May 28, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Schwartz • May 28, 2019 -
Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans
Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.
By Peter Adams • May 28, 2019 -
New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter
When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.
By Robert Williams • May 28, 2019 -
Hershey teams with TwitchCon, influencers for gaming sponsorship
The candy giant is putting more marketing muscle into gaming to reach younger consumers who are more likely to view mobile streaming content.
By Robert Williams • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Google brings food delivery features to Search, Maps and Assistant
Local restaurant ordering platforms ChowNow and Delivery.com partnered with Google at launch.
By Lauren Manning • May 24, 2019
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