T-Mobile updates connected-car app, adds gas station locator

Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.

By Robert Williams • June 20, 2019

Amazon display ads drive non-Amazon sales, study finds

From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.

By Barry Levine • June 20, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Visa's sensory branding boosts positive perception by 14%

Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.

By Robert Williams • June 20, 2019

Hyundai test drives Live Nation's concert AR experiences

As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.

By Robert Williams • June 20, 2019

L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'

A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.

By Robert Williams • June 20, 2019

Quibi secures $100M in ad commitments from P&G, Walmart, Google and others

The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.

By Peter Adams • June 19, 2019

Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue

The subscription sports video service saw revenue 9.5 times greater than May 2018.

By Robert Williams • June 19, 2019

Procter & Gamble, Unilever help create 'digital safety' group

The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.

By Robert Williams • June 19, 2019

MAC Cosmetics tries on YouTube's newest AR ad formats

In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.

By Robert Williams • June 19, 2019

Hollister taps Twitch, gaming influencers for experiential event

The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

By Robert Williams • June 19, 2019

Eagle Creek debuts NFC-connected luggage

The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.

By Robert Williams • June 18, 2019

Forrester: CMOs face creative rut while overspending on technology

If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.

By Robert Williams • June 18, 2019

Postmates delivers free lunches inspired by Amazon's 'Marvelous Mrs. Maisel'

The delivery tie-in aims to showcase Postmates' delivery services in a competitive market by highlighting cuisine from the hit show.

By Robert Williams • June 18, 2019

Study: Agencies face cost, tech hurdles with AR advertising

However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

How social media in China differs from the West

Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.

June 18, 2019

WarnerMedia debuts NYC innovation lab to spur 5G growth

The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.

By Robert Williams • June 18, 2019

Can new solutions and greater collaboration finally beat mobile ad fraud?

Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.

By Robert Williams • June 18, 2019

TikTok's in-app purchases surge sixfold on digital coins, study finds

The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month. 

By Robert Williams • June 17, 2019

Amazon releases tools for kid skills in Alexa

Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.

By Tatiana Walk-Morris • June 17, 2019

TGI Fridays picks up Uber tab for guests in new pilot

The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores. 

By Alicia Kelso • June 17, 2019

Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

Samsung, 3M test Spotify's podcast audience targeting

As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.

By Robert Williams • June 17, 2019

Pinterest expands social commerce partner program

To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

By Robert Williams • June 17, 2019