Mobile: Page 118
-
Opinion
What's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
By Adam Williams • July 10, 2019 -
Facebook emulates rivals' monetization playbooks to draw more creators
Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.
By Peter Adams • July 9, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 9, 2019 -
86% of UK ad agencies see digital audio as key media strategy, study says
Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.
By Robert Williams • July 9, 2019 -
Havaianas' boardwalk mural activates mobile shopping experience
Google Vision tech recommends different sandal styles depending on the section of sidewalk a user scans.
By Robert Williams • July 9, 2019 -
Instagram influencer engagement hovers near all-time lows, study says
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.
By Robert Williams • July 9, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Retrieved from Burger King on May 02, 2019
Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Retrieved from PepsiCo on July 03, 2019
Deep DiveWhat brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
By Chris Kelly • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
Mobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Retrieved from Nike on July 08, 2019
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
Hudson's Bay launches iOS shopping app
The bilingual app lets in-store shoppers scan product bar codes to search for additional styles and sizes and see more detailed product descriptions.
By Robert Williams • July 8, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Sponsored by NativeX
Learn about the Chinese mobile app market
China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.
By Kevin Ford • July 8, 2019 -
Brita's Instagram influencer campaign Photoshops pollution into beach posts
The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.
By Robert Williams • July 3, 2019 -
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.
By Ben Unglesbee • July 3, 2019 -
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.
By Peter Adams • July 3, 2019 -
Amazon Alexa update lets more skills work together
Voice-powered apps can link to more seamlessly print, make reservations and hail rides.
By Robert Williams • July 3, 2019 -
Roblox ties in 'Stranger Things' virtual items for gamers
Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.
By Robert Williams • July 3, 2019 -
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
Skyy Vodka tags John Cena in social photo-sharing campaign for July 4
For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.
By Robert Williams • July 2, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019
Previous
