Under Armour, Converse, Ikea top Pride engagement on Instagram

Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.

By Robert Williams • June 27, 2019

Retailers' ad spend on YouTube drops by 20%, study says

The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.

By Barry Levine • June 27, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Delta pilots Apple Business Chat for mobile-first push

The airline says it's the first to take advantage of the Apple communications platform targeting on-the-go customers.

By Roberto Torres • June 27, 2019

Google tests carousel format for mobile text ads

The change expands inventory so mobile users can swipe sideways to see multiple ad inserts, creating more revenue potential for the search engine.

By Robert Williams • June 26, 2019

CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership

The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."

By Peter Adams • June 26, 2019

Study: 77% of chief growth officers say apps are critical to revenue

As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.

By Robert Williams • June 26, 2019

Long John Silver's 'Fishmas in July' makes splash with GIF coupons

A Spotify collection of songs about seafood and swag giveaways to fans on social media​ round out the chain's effort.

By Robert Williams • June 26, 2019

Connected TV spots make up 49% of all video ad impressions, study says

Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.

By Robert Williams • June 26, 2019

Transparency takes mobile programmatic from Wild West to advertising's best

There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.

June 26, 2019

Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts

Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.

By Peter Adams • June 25, 2019

Trax acquires Shopkick to merge in-store shelf and shopper data

The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.

By Robert Williams • June 25, 2019

'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies

Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.

By Robert Williams • June 25, 2019

Louis Vuitton, Bulgari lead luxury push on China's WeChat

Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.

By Robert Williams • June 25, 2019

Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens

Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."

By Robert Williams • June 25, 2019

7-Eleven adds location-based delivery hot spots

Customers can order food to public places like a park with the convenience chain's latest in-app feature.

By Julie Littman • June 24, 2019

Uniqlo launches TikTok's 1st multimarket brand campaign

People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

Google halts production of mobile tablets

The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.

By Robert Williams • June 24, 2019

AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game

The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.

By Robert Williams • June 24, 2019

USA Today honors moon landing anniversary with AR apps

An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.

By Robert Williams • June 24, 2019

Mobile data usage surges 82% amid IoT growth, survey shows

Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.

By Robert Williams • June 21, 2019

Niantic acquires AR studio Sensible Object

Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.

By Robert Williams • June 21, 2019

Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat

The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.

By Robert Williams • June 21, 2019

Neiman Marcus rolls out Alipay

The retailer is the latest to partner with the mobile payments company to draw in international customers.

By Tatiana Walk-Morris • June 20, 2019

Snap alum launches curated online store Verishop

The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.

By Lisa Rowan • June 20, 2019