Mobile: Page 117
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Deep Dive
Mobile marketing 2019: Key stats at the half
Breaking down the first half of the year’s campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Retrieved from Nike on July 08, 2019
Nike scores with Women’s World Cup ad, sales
The U.S. Women’s National Team home jersey is now the highest selling soccer jersey, men’s or women’s, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
Hudson’s Bay launches iOS shopping app
The bilingual app lets in-store shoppers scan product bar codes to search for additional styles and sizes and see more detailed product descriptions.
By Robert Williams • July 8, 2019 -
L’Oréal brings AR makeup try-ons to WeChat
The cosmetics giant’s Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Burger King Sweden dares customers to order its plant-based menu items
The burger chain’s “50/50 menu” gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Sponsored by NativeX
Learn about the Chinese mobile app market
China continues to be a leader of smartphone adaptation, but most app publishers outside the country won’t have the knowledge or available resources to overcome barriers and make an entry on their own.
By Kevin Ford • July 8, 2019 -
Brita’s Instagram influencer campaign Photoshops pollution into beach posts
The water-filter brand’s social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.
By Robert Williams • July 3, 2019 -
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant’s e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon’s market share.
By Ben Unglesbee • July 3, 2019 -
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.
By Peter Adams • July 3, 2019 -
Amazon Alexa update lets more skills work together
Voice-powered apps can link to more seamlessly print, make reservations and hail rides.
By Robert Williams • July 3, 2019 -
Roblox ties in ‘Stranger Things’ virtual items for gamers
Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show’s season premiere.
By Robert Williams • July 3, 2019 -
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
Skyy Vodka tags John Cena in social photo-sharing campaign for July 4
For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.
By Robert Williams • July 2, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019 -
Samsung opens app store for its Bixby voice assistant
Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.
By Robert Williams • July 2, 2019 -
Sam’s Club launches Q&A app for associates
While there’s plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.
By Lisa Rowan • July 1, 2019 -
Retailer loyalty programs ramp up experiential benefits
A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.
By Lisa Rowan • July 1, 2019 -
Twitch readies 2-day live shopping show for Amazon Prime Day
Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.
By Robert Williams • July 1, 2019 -
McDonald’s dishes out QR-enabled picnic blankets for hot spot delivery
By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.
By Robert Williams • July 1, 2019 -
Spider-Man swings by world landmarks in Snapchat’s AR lenses
Sony Pictures taps into the app’s “Landmarker” technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.
By Robert Williams • July 1, 2019 -
Opinion
Beyond the mobile couponing challenge: A CPG’s guide to stronger shopper marketing
In planning a mobile shopper marketing strategy, brands should think beyond coupons to consider the broader scope of promotions available in-store, writes Kiip’s VP of Sales Catherine Flint.
By Catherine Flint • July 1, 2019 -
Gucci adds AR sneaker try-ons to its mobile app
The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.
By Robert Williams • June 28, 2019 -
Niantic readies live festival for new ‘Harry Potter’ AR game
Amid lackluster adoption in the mobile game’s first week, the developer seeks to promote “Harry Potter: Wizards Unite.”
By Robert Williams • June 28, 2019 -
Sally Beauty launches app to showcase loyalty rewards
The app’s official launch comes as Amazon announced plans to enter the market for professional beauty products.
By Robert Williams • June 28, 2019
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