What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

Hudson's Bay launches iOS shopping app

The bilingual app lets in-store shoppers scan product bar codes to search for additional styles and sizes and see more detailed product descriptions.

By Robert Williams • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Burger King Sweden dares customers to order its plant-based menu items

The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.

By Robert Williams • July 8, 2019

Learn about the Chinese mobile app market

China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.

By Kevin Ford • July 8, 2019

Brita's Instagram influencer campaign Photoshops pollution into beach posts

The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.

By Robert Williams • July 3, 2019

Recode: Walmart faces $1B e-commerce loss, may sell ModCloth

The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.

By Ben Unglesbee • July 3, 2019

Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy

The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.

By Peter Adams • July 3, 2019

Amazon Alexa update lets more skills work together

Voice-powered apps can link to more seamlessly print, make reservations and hail rides.

By Robert Williams • July 3, 2019

Roblox ties in 'Stranger Things' virtual items for gamers

Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.

By Robert Williams • July 3, 2019

Study: Social ad growth drops 50%, elevating e-commerce as a priority

While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.

By Robert Williams • July 3, 2019

Skyy Vodka tags John Cena in social photo-sharing campaign for July 4

For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.

By Robert Williams • July 2, 2019

ESPN pulls plug on WatchESPN streaming app

Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others. 

By Robert Williams • July 2, 2019

Samsung opens app store for its Bixby voice assistant

Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.

By Robert Williams • July 2, 2019

Sam's Club launches Q&A app for associates

While there's plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.

By Lisa Rowan • July 1, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

McDonald's dishes out QR-enabled picnic blankets for hot spot delivery

By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.

By Robert Williams • July 1, 2019

Spider-Man swings by world landmarks in Snapchat's AR lenses

Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.

By Robert Williams • July 1, 2019

Beyond the mobile couponing challenge: A CPG's guide to stronger shopper marketing

In planning a mobile shopper marketing strategy, brands should think beyond coupons to consider the broader scope of promotions available in-store, writes Kiip's VP of Sales Catherine Flint.

By Catherine Flint • July 1, 2019