Mobile: Page 116
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Study: 77% of chief growth officers say apps are critical to revenue
As marketers use data to drive progress, CGO-led brands are 24% more likely to be investing in AI, machine learning and new marketing tech.
By Robert Williams • June 26, 2019 -
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Sponsored by MoPub
Transparency takes mobile programmatic from Wild West to advertising's best
There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.
June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 25, 2019 -
Louis Vuitton, Bulgari lead luxury push on China's WeChat
Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens
Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."
By Robert Williams • June 25, 2019 -
7-Eleven adds location-based delivery hot spots
Customers can order food to public places like a park with the convenience chain's latest in-app feature.
By Julie Littman • June 24, 2019 -
Google halts production of mobile tablets
The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.
By Robert Williams • June 24, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
By Robert Williams • June 24, 2019 -
USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
By Robert Williams • June 24, 2019 -
Mobile data usage surges 82% amid IoT growth, survey shows
Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.
By Robert Williams • June 21, 2019 -
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
By Robert Williams • June 21, 2019 -
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
By Robert Williams • June 21, 2019 -
Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
By Tatiana Walk-Morris • June 20, 2019 -
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
By Lisa Rowan • June 20, 2019 -
T-Mobile updates connected-car app, adds gas station locator
Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.
By Robert Williams • June 20, 2019 -
Amazon display ads drive non-Amazon sales, study finds
From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.
By Barry Levine • June 20, 2019 -
Visa's sensory branding boosts positive perception by 14%
Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.
By Robert Williams • June 20, 2019 -
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
By Robert Williams • June 20, 2019
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