Mobile: Page 115
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Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.
By Ben Unglesbee • July 3, 2019 -
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported.
By Peter Adams • July 3, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Amazon Alexa update lets more skills work together
Voice-powered apps can link to more seamlessly print, make reservations and hail rides.
By Robert Williams • July 3, 2019 -
Roblox ties in 'Stranger Things' virtual items for gamers
Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.
By Robert Williams • July 3, 2019 -
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
Skyy Vodka tags John Cena in social photo-sharing campaign for July 4
For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.
By Robert Williams • July 2, 2019 -
ESPN pulls plug on WatchESPN streaming app
Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others.
By Robert Williams • July 2, 2019 -
Samsung opens app store for its Bixby voice assistant
Facing competition from Siri and Alexa, the Bixby Marketplace offers users more software choices to customize the digital assistant.
By Robert Williams • July 2, 2019 -
Sam's Club launches Q&A app for associates
While there's plenty of talk about mobile apps for customers, staff-focused platforms could better merge the convenience of online shopping with in-store experiences.
By Lisa Rowan • July 1, 2019 -
Retailer loyalty programs ramp up experiential benefits
A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.
By Lisa Rowan • July 1, 2019 -
Twitch readies 2-day live shopping show for Amazon Prime Day
Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.
By Robert Williams • July 1, 2019 -
McDonald's dishes out QR-enabled picnic blankets for hot spot delivery
By scanning a code on the blanket, smartphone users in Sweden can send their location to a food-delivery service of choice, making it easier for customers to order from anywhere.
By Robert Williams • July 1, 2019 -
Spider-Man swings by world landmarks in Snapchat's AR lenses
Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.
By Robert Williams • July 1, 2019 -
Opinion
Beyond the mobile couponing challenge: A CPG's guide to stronger shopper marketing
In planning a mobile shopper marketing strategy, brands should think beyond coupons to consider the broader scope of promotions available in-store, writes Kiip's VP of Sales Catherine Flint.
By Catherine Flint • July 1, 2019 -
Gucci adds AR sneaker try-ons to its mobile app
The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.
By Robert Williams • June 28, 2019 -
Niantic readies live festival for new 'Harry Potter' AR game
Amid lackluster adoption in the mobile game's first week, the developer seeks to promote "Harry Potter: Wizards Unite."
By Robert Williams • June 28, 2019 -
Sally Beauty launches app to showcase loyalty rewards
The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.
By Robert Williams • June 28, 2019 -
Retail app usage rises 50% on year-round shopping, study says
A trend of "mobile window shopping" surprises marketers, as consumers don't follow through with online purchases.
By Robert Williams • June 27, 2019 -
Apple expands Business Chat to Shopify's online stores
Hodinkee Shop and State Bicycle are among the first merchants to use Apple Business Chat on their Shopify-based stores.
By Robert Williams • June 27, 2019 -
Instagram will bring ads to Explore tab of personalized content
Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.
By Robert Williams • June 27, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
Delta pilots Apple Business Chat for mobile-first push
The airline says it's the first to take advantage of the Apple communications platform targeting on-the-go customers.
By Roberto Torres • June 27, 2019 -
Google tests carousel format for mobile text ads
The change expands inventory so mobile users can swipe sideways to see multiple ad inserts, creating more revenue potential for the search engine.
By Robert Williams • June 26, 2019 -
CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership
The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."
By Peter Adams • June 26, 2019
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