Video ad fraud scheme made 2M ad calls per day

Hidden video ads in mobile apps ran behind legitimate banners, according to DoubleVerify's Fraud Lab.

By Robert Williams • March 22, 2019

Turner Sports unveils Instagram AR game for March Madness

Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.

By Robert Williams • March 22, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Amazon tests video ads in its shopping app, Bloomberg reports

The ads put Amazon in more direct competition with Google and Facebook, and are expected to hit Android devices later this year.

By Robert Williams • March 22, 2019

Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice

However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion. 

By Erica Sweeney • March 22, 2019

Alphabet usurps Apple from top of innovation list as companies make AI moves

While giants like Google often pioneer innovation, it's not without a dose of scrutiny.

By Samantha Schwartz • March 22, 2019

Cashless bans could hinder Amazon Go expansion

San Francisco is weighing a ban on cash-free stores in an effort to protect low-income shoppers, while Philadelphia and New Jersey recently passed laws. 

By Lauren Manning • March 22, 2019

Facebook tops ranking for mobile app marketing, AppsFlyer finds

Meanwhile, global mobile fraud remained persistent at 30% as rates of app install fraud affected the rankings of ad networks.

By Robert Williams • March 21, 2019

Starbucks invests $100M in food, retail incubator

The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.

By Julie Littman • March 21, 2019

Study: Wearables market to grow 15% on strength of smartwatches

Biometric sensors and virtual assistants like Siri, Google Assistant and Amazon Alexa are supporting the category's growth.

By Robert Williams • March 21, 2019

PubMatic sets May 1 deadline to enforce app-ads.txt specification

After that, apps won't be able to monetize traffic through the sell-side platform​ unless authorized by the seller's app-ads.txt file.

By Robert Williams • March 21, 2019

Postmates rolls out free group delivery feature

A new "party" option works like Uber Pool for food, an offering that could give it a leg up over competitors if customers are willing to tolerate longer wait times.

By Kevin Whiteley • March 21, 2019

CNBC: Amazon suspends more ads for products that don't make money

The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Google Stadia will let players stream games from cloud

The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button. 

By Robert Williams • March 20, 2019

Pandora unveils first sonic logo in campaign refresh

A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.

By Robert Williams • March 20, 2019

ShotTracker's video campaign boosts app installs 10x ahead of March Madness

The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.

By Robert Williams • March 20, 2019

73% of online shoppers click on Amazon product ads while browsing, study finds

Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful. 

By Erica Sweeney • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019

Sandwich chain Blimpie lifts customer spending 11% with personalized offers

At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

By Robert Williams • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat

The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.

By Robert Williams • March 19, 2019

Pressure to take a stand on values extends to B2B companies, study finds

Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.

By Erica Sweeney • March 19, 2019

Long John Silver's serves up original album, audio coupons for Lent

Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

By Robert Williams • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019