Mobile: Page 147


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    Julie Littman/Marketing Dive
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    Why is Pizza Hut testing delivery with Grubhub?

    The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.

    By Julie Littman • Feb. 13, 2019
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    Retrieved from Target on February 12, 2019
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    Target updates app after pricing dispute

    An investigation by a Minneapolis TV station found that prices on the retailer's mobile app rose as users got closer to stores. 

    By Corinne Ruff • Feb. 12, 2019
  • Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Jolly Green Giant matches with dating site to help farmers find love

    For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."

    By Erica Sweeney • Feb. 12, 2019
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    Scott Webb
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    The Knot joins Spotify for wedding playlists

    Singer Meghan Trainor is the first celebrity to curate "Wedding Songs by The Knot" as Valentine's Day nears.

    By Feb. 12, 2019
  • HQ Trivia debuts voice app for Google Assistant

    "HQ University" challenges players to answer 12 questions of increasing difficulty with voice commands.

    By Feb. 12, 2019
  • Burger King's 'Whopper Detour' generated 1.5M app downloads

    Trolling McDonald's helped catapult the brand to the top of Apple's App Store rankings, Restaurant Brands' CEO said during a conference call with analysts.

    By Feb. 12, 2019
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    Retrieved from Amazon on October 24, 2018
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    Study: Retailers lag shopper expectations for in-store tech

    Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found. 

    By Feb. 12, 2019
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    John Hazard and Lisa Burdige
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    Column

    Comic Dive: This American Brand

    More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.

    By John Hazard and Lisa Burdige • Feb. 12, 2019
  • Southwest Airlines seeks Instagram influencers for travel content

    Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.

    By Feb. 11, 2019
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    Cars.com
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    How Cars.com intercepted Super Bowl conversations to increase traffic 42%

    The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

    By Feb. 11, 2019
  • Facebook buys visual shopping startup GrokStyle

    The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

    By Feb. 11, 2019
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    Retrieved from Amazon on October 09, 2018
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    Report: Amazon ramps up livestreaming for brands

    The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

    By Erica Sweeney • Feb. 11, 2019
  • Schwarzkopf sees 96% video completion rate on in-store mobile videos

    Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.

    By Feb. 11, 2019
  • Spotify moves to ban ad block users from its platform

    Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer. 

    By Feb. 11, 2019
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    Shopify
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    Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

    The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

    By Dan O'Shea • Feb. 8, 2019
  • McDonald's, Chipotle, Yum and Dunkin' double down on delivery

    Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.

    By Julie Littman • Feb. 8, 2019
  • Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

    The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

    By Feb. 8, 2019
  • Pinterest automates Shop the Look curation

    The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

    By Dan O'Shea • Feb. 8, 2019
  • MGM Resorts sponsors experience in Sacramento Kings game app

    "Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.

    By Feb. 8, 2019
  • 'Fortnite' passes $500M in revenue on iOS devices

    Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

    By Feb. 8, 2019
  • Twitter debuts 'monetizable' metric for its 126M users

    The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

    By Feb. 8, 2019
  • YouTube ranked 'most intimate brand' among millennials, report finds

    The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

    By Erica Sweeney • Feb. 8, 2019
  • Nike leans into empowering IGTV series with 'Fight for Your Dream'

    Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

    By Feb. 8, 2019
  • Mondelez names Scrum50 as e-commerce agency of record

    The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

    By Erica Sweeney • Feb. 8, 2019
  • QVC launches mobile app with shoppable video, unveils new logo

    The multichannel retailer places a bet on technology while launching a new brand identity.

    By Dan O'Shea • Feb. 7, 2019